{"id":1873,"date":"2023-10-20T05:51:45","date_gmt":"2023-10-20T05:51:45","guid":{"rendered":"https:\/\/www.hrlinfotechs.com\/blog\/?p=1873"},"modified":"2023-10-20T05:51:46","modified_gmt":"2023-10-20T05:51:46","slug":"amazon-marketplace-management","status":"publish","type":"post","link":"https:\/\/www.hrlinfotechs.com\/blog\/amazon-marketplace-management\/","title":{"rendered":"How Product Videos Help in Increasing Your Amazon Sales"},"content":{"rendered":"\n<p>As consumers enjoy the convenience of online shopping, they still cannot see, touch, or even try a product before buying it. So, the sellers are responsible for providing them with solid product listings. Each product should have details that would make it a smart buying choice, which includes an informative title, bullet points, and a product description.&nbsp;<\/p>\n\n\n\n<p>These days, with the advancement and keeping up with the trend, you can also use Amazon product videos, which are popular among the customers and give them a better insight into the product and how it would look in absolute\/motion. In this article, we will see how product videos can help increase your Amazon sales and hang in there; you will get some excellent tips to achieve the same.&nbsp;<\/p>\n\n\n\n<p>In the past, only Amazon Brand Registry sellers could use videos in their listings, but with the change in the Amazon rules, it is now available for all the sellers who have been on the platform for at least three months to add videos to their listings.&nbsp;<\/p>\n\n\n\n<p>By adding videos to your product descriptions, you will arouse the curiosity of the potential customers, which will directly impact your sales. A survey by Amazon says that around 73% of US adults are more inclined toward a product after they watch a video about it. And many sellers have seen their revenue increase significantly after adding videos to their listings.&nbsp;<\/p>\n\n\n\n<p>Creating a product video may seem intimidating if you are not a pro at making videos. This is where you can take the help of <a href=\"https:\/\/www.hrlinfotechs.com\/amazon-SEO-Listing-optimization.php\">Amazon Product listing services<\/a> from a reputed and up-to-date agency that is well-versed with the latest trends and knows how to keep you in the game. The good news is that you don&#8217;t have to have a high-budget production to do so. A good video can be simple and cost-effective. You just need a creative team that you can rely on to make the video for you that follows all the rules laid by Amazon.\u00a0<\/p>\n\n\n\n<p>The following are the rules that you need to follow:-&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hrlinfotechs.com\/blog\/amazon-marketplace-management\/#1_Make_Videos_that_Describe_and_demonstrate_Your_Products\" title=\"1. Make Videos that Describe and demonstrate Your Products\">1. Make Videos that Describe and demonstrate Your Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hrlinfotechs.com\/blog\/amazon-marketplace-management\/#2_Follow_the_Guidelines_Provided_by_Amazon_Videos\" title=\"2. Follow the Guidelines Provided by Amazon Videos\">2. Follow the Guidelines Provided by Amazon Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hrlinfotechs.com\/blog\/amazon-marketplace-management\/#3_Customize_your_Videos_According_to_Different_Customer_Needs\" title=\"3. Customize your Videos According to Different Customer Needs\">3. Customize your Videos According to Different Customer Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hrlinfotechs.com\/blog\/amazon-marketplace-management\/#4_The_Videos_Should_Address_the_Concerns_of_the_Customers\" title=\"4. The Videos Should Address the Concerns of the Customers\">4. The Videos Should Address the Concerns of the Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hrlinfotechs.com\/blog\/amazon-marketplace-management\/#5_Make_the_Video_Precise_and_Brief\" title=\"5. Make the Video Precise and Brief\">5. Make the Video Precise and Brief<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hrlinfotechs.com\/blog\/amazon-marketplace-management\/#6_Choose_the_Right_or_Apt_Thumbnail\" title=\"6. Choose the Right or Apt Thumbnail\">6. Choose the Right or Apt Thumbnail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hrlinfotechs.com\/blog\/amazon-marketplace-management\/#7_Make_a_Catchy_Title\" title=\"7. Make a Catchy Title\">7. Make a Catchy Title<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hrlinfotechs.com\/blog\/amazon-marketplace-management\/#Commence_Using_Amazon_Product_Videos_Now\" title=\"Commence Using Amazon Product Videos Now\">Commence Using Amazon Product Videos Now<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_Videos_that_Describe_and_demonstrate_Your_Products\"><\/span>1. Make Videos that Describe and demonstrate Your Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The videos should be informative and not a commercial for your brand. It should provide accurate and truthful information about the product. It would be best if you only claimed for which you have a backup. Also, avoid any sort of violation of other people&#8217;s intellectual property and their rights. Only use music and images that you have permission for. Also, avoid wearing apparel and accessories from other companies with logos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Follow_the_Guidelines_Provided_by_Amazon_Videos\"><\/span>2. Follow the Guidelines Provided by Amazon Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazon suggests you to make your videos look professional and meet their standards by:&nbsp;<\/li>\n\n\n\n<li>Aim for high quality, preferably 1080p.<\/li>\n\n\n\n<li>Use .mov or .mp4 as the file type.&nbsp;<\/li>\n\n\n\n<li>Keep the video title short, around 50-60 characters.&nbsp;<\/li>\n\n\n\n<li>Amazon reviews videos and will approve your videos promptly if you meet these suggestions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Customize_your_Videos_According_to_Different_Customer_Needs\"><\/span>3. Customize your Videos According to Different Customer Needs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The shoppers visit your product listings, which cater to their different needs. Consider the information they need and make videos to address their needs.&nbsp;<\/p>\n\n\n\n<p><strong>It can involve:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product showcases:<\/strong> Displaying your products in action, highlighting the product&#8217;s key features.<\/li>\n\n\n\n<li><strong>How-to guides or pilot:<\/strong> Make videos that follow a step-by-step guide to assemble, install, and use the product.&nbsp;<\/li>\n\n\n\n<li><strong>Show various uses: <\/strong>Create videos that demonstrate how to use your product. For example, if you sell storage organizers, you can illustrate their various uses in a closet, office, and pantry to help shoppers understand the product&#8217;s versatility.<\/li>\n<\/ul>\n\n\n\n<p>These videos offer value to the customers and enhance the product&#8217;s competitiveness in the market.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_The_Videos_Should_Address_the_Concerns_of_the_Customers\"><\/span>4. The Videos Should Address the Concerns of the Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have no idea what to cover in your product videos, you should pay attention to what your customers say. Check for the questions they have asked and their feedback, including the product reviews. Pay close heed to the features, uses, and frequently arising problems.&nbsp;<\/p>\n\n\n\n<p>Additionally, think about why the customer would want to return the products. Such insights would be valuable for creating videos addressing the above mentioned concerns and questions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Make_the_Video_Precise_and_Brief\"><\/span>5. Make the Video Precise and Brief<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just like people scroll through TikTok and Instagram reels, they also prefer Amazon videos to be short. You are responsible for checking those eight seconds, as the typical attention span time is the same.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>Shoppers prefer videos that provide helpful information and the ones that are easy to understand. Try keeping the length of your videos to two minutes or less. Focus on the key details and get to the point straight.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Choose_the_Right_or_Apt_Thumbnail\"><\/span>6. Choose the Right or Apt Thumbnail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The preview image or the thumbnail is the first thing people see before they watch your video. So, if you don&#8217;t select your thumbnail image, Amazon will do it automatically. To attract more viewers, you should upload a clear, high-quality image that is relevant and catches their attention. This way, they can clearly understand what the video is all about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Make_a_Catchy_Title\"><\/span>7. Make a Catchy Title<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You only have a limited character bracket to let the potential buyers know what your video is about and why they should invest their time in watching it. You must make the most of this word count and prove your worth. Create a clear title that gives a brief idea of what the video is about. Think about using keywords that customers commonly use when searching for your product.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Commence_Using_Amazon_Product_Videos_Now\"><\/span>Commence Using Amazon Product Videos Now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We understand that selling on Amazon is highly competitive in the current scenario. And how important it is to put your videos along with the listings can get you an advantage. Now that all the sellers can use this feature, why not partner with an agency with a strong reputation for <strong>Amazon marketplace management<\/strong>? If you need help with Amazon Account Management Services, look no further. At HRL, our dedicated team is right here to sail you through the process and get you up in the market, bringing you the creativity and push needed in the market to thrive.&nbsp;<\/p>\n\n\n\n<p>Visit us at for <a href=\"https:\/\/www.hrlinfotechs.com\/amazon-account-management.php\">Amazon Account Management<\/a> or for<a href=\"https:\/\/www.hrlinfotechs.com\/amazon-SEO-Listing-optimization.php\"> Amazon SEO Listing Optimization Services<\/a> and see for yourself how we change the dynamics of your business.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As consumers enjoy the convenience of online shopping, they still cannot see, touch, or even try a product before buying it. So, the sellers are responsible for providing them with solid product listings. Each product should have details that would make it a smart buying choice, which includes an informative title, bullet points, and a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"amazon marketplace management","_yoast_wpseo_title":"How Product Videos Help in Increasing Your Amazon Sales","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[27],"tags":[162],"class_list":["post-1873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-account-management-agency","tag-amazon-marketplace-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Product Videos Help in Increasing Your Amazon Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hrlinfotechs.com\/blog\/amazon-marketplace-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Product Videos Help in Increasing Your Amazon Sales\" \/>\n<meta property=\"og:description\" content=\"As consumers enjoy the convenience of online shopping, they still cannot see, touch, or even try a product before buying it. 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