When selling a product on Flipkart, simply listing it is not enough. To achieve true success with sales and a bigger audience, the seller should optimize the listings for both Flipkart search engines and external search engines like Google.
An essential part of this optimization is effective keyword research. Although there may not be any direct keyword research tools offered, Flipkart itself offers several free indicators that could be used to increase product visibility.
Means that how customers search for products on Flipkart is the basis of Flipkart SEO & Listing Optimization success. Starting by utilizing Flipkart’s internal search and analyzing customer behavior gives you access to the various words and phrases they are using.
This free way works as an organic keyword research tool for Flipkart and helps you create listings that have a higher chance of showing up on relevant searches.
Why Keyword Research Matters for Flipkart Sellers
Keyword research on Flipkart is an instrumental tool, serving the same purpose as in any e-commerce scenario:
- Understanding the nature of consumer searches: Buyers search for products, echoing specific words and phrases in their minds. So, it is vital to understand which specific search terms the customers can use for what products.
- Search volume on the various terms: The more search volume the keyword has, the greater priority it will require.
- The competition for the specific keywords: This can help in designing your keyword strategy according to the number of people searching that particular keyword.
- Long-tail keywords: This means they are mostly very long and specific to a certain aspect; hence, fewer competitors and probably more conversions.
You can save a lot of hours in planning your product titles, descriptions, back-end keywords, and conversion optimization search rankings to get more organic traffic to your listings by using this free Keyword Research Tool, Flipkart, present in the platform’s search features.
This may further minimize your dependence on paid advertising to almost entirely and increase your overall profitability. For more comprehensive support in managing your online presence, try Flipkart account management services.
How to Use Flipkart’s Free Keyword Research Tool
To a great extent, it’s possible to do Flipkart keyword research without their dedicated keyword research dashboard by leveraging their built-in search bar and analyzing the search results. This is how Flipkart keyword research can be achieved for free:
- Start with Broad Keywords: Type in a few broad terms that could mean something within your product category in the Flipkart search bar. For example, in the case of women’s dresses: “dress for women.”
- Analyze Autocomplete Suggestions: Flipkart’s autocomplete feature then shows queries as you begin to type in the search bar. These suggestions provide a wealth of information, indicating what customers are actually searching for at that instance. Write down any pertinent suggestions. For example, along with “dress for women,” you may also see suggestions such as “party wear dress for women,” “night dress for women,” “midi dress for women,” etc. These are important keywords that you should take into consideration. This is your first entry into testing out the Flipkart free Keyword Research Tool.
- Spy on Competitors’ Listings: View the top-ranking listings for your target keywords. Please take note of the keywords they use in their titles, bullet points and descriptions. Please don’t copy them wholesale, but let them guide you in picking your own keywords since some keywords will indicate the competitive landscape of your chosen keywords.
- Explore Flipkart’s Category Navigation: Browse through the different categories and subcategories on Flipkart. The names often imply the relevant keywords that the user would use to filter their search.
- Analyze Customer Reviews and Questions: Read customer reviews and the “Questions & Answers” section for similar products. Most likely, they will use the same keywords in their feedback or inquiry that were in their search. This gives you insight into what their language and needs truly are.
Finding Long-Tail Keywords with Flipkart’s Free Tools
The lower the competition, the more targeted the traffic is through longer and more specific phrases, with “comfortable cotton summer dress for women under 1000” being an example.
Flipkart suggests good long-tail phrases through autocomplete and related searches. By mixing broader terms with specific attributes like material, style, price range, and color, you may be able to find long-tail keywords that are valuable to niche customer segments.
Optimizing Your Flipkart Listings with Your Research
After collecting relevant keywords from the free keyword research tool for Flipkart, you should now include them in your product listings:
- Product Title: Write it into the title as a primary and most relevant keyword. The title must be clear and to the point while including its central keywords.
- Bullet Points: Use secondary and long-tail keywords on the bullet points to mention the main features and benefits of your product.
- Product Description: Produce an interesting and detailed product description with multiple relevant keywords that can be naturally included. The main purpose is to inform the customer while still keeping it optimized.
- Backend Keywords: On Flipkart, sellers have the option of adding some backend keywords that are not visible to the customer and will be used for search matching. Here are some relevant keywords you should use that you couldn’t easily fit into your title or description.
Avoiding Keyword Stuffing
Indeed, it is important to make use of relevant keywords, but not at the expense of “keyword stuffing”, that is, the superfluous repetition of some keywords, such that it appears unnatural in your listing. This might adversely affect your search position or provide a poor experience for the customer. The focus should be on writing relevant, crisp, and informative content, which can organically inject the target keywords into it.
Conclusion
It is always changing, and Flipkart keyword research keeps on going. Keep an eye on your listening performance, look at the trending search terms, and keep your keywords updated as and when required to stay ahead of the competition. Consistency in using the free Keyword Research Tool Flipkart, which is to be found in the features of this platform, even by changing your strategy based on performance data, makes it more likely to provide you with even more organic visibility and sales on Flipkart.
