BKRMart
Premium calming collar packs & diffuser kits · est. 2014
CHANNEL REVENUE
↑ 228%
ACOS
↓ 35.7%
ACCOUNT STRUCTURE
Intent-Based
EFFICIENCY
Profit-First
A fast-growing MART brand was bleeding ad spend to aggressive competitor targeting and capped revenue loops. We completely re-engineered their operational architecture, including listings, creative assets, algorithmic advertising, and supply logistics, transforming a dropped sales channel into a high-margin, market-dominating flagship that skyrocketed revenue by 228% while slashing ACOS by 35.7%.
Premium calming collar packs & diffuser kits · est. 2014
↑ 228%
↓ 35.7%
Intent-Based
Profit-First
BKRMart is a pet wellness brand committed to creating a calming and stress-free environment for dogs and cats through expertly designed calming collars and diffuser kits. Focused on helping pets feel safe, relaxed, and comfortable every day, the brand had a clear objective - to expand its reach, increase sales performance, and improve advertising efficiency while continuing to deliver valuable solutions for pet owners. The goal was not only to drive growth but also to build a more sustainable and profitable sales strategy.
To solve the solution of challenges firstly to analyse and studied the problems. We rebuilt the entire account structure using a profit-first scaling framework focused on intent, efficiency, and controlled expansion.
The account was operating under an unsustainably high ACOS structure, aggressively draining net profitability. Spend was scattered evenly across unstructured targets, leaving high-converting keywords starved for budget while low-margin traffic consumed the client’s daily capital.
We collapsed years of unoptimized campaign clutter into a single, profit-first architectural framework. By separating discovery layers from exact conversion anchors, we turned their ad spend into a precision instrument.
Three years of incremental work had calcified into a strategy nobody had reviewed end-to-end. Here's what was broken — and what we fixed.
Step 01
Intent Analysis
Deep-dive search term auditing to flag non-converting clicks, isolate high-intent keyword targets, and stop traffic leakage on low-margin products.
Step 02
Structural Rebuild
Reorganising campaigns into a strict performance hierarchy, dividing exact-match brand defence from controlled, budget-restricted discovery layers.
Step 03
Bid Engineering
Deploying dynamic, profit-controlled placement bids to secure Top of Search visibility based entirely on real-time conversion probabilities.
Step 04
AOV Acceleration
Filtering traffic to push high-value product bundles, scaling winning keywords weekly, and locking out waste before losses compound.
The implemented growth strategy delivered strong improvements across both business and advertising performance. Along with increased sales and customer activity, campaign efficiency also showed measurable progress through optimised spending and better budget utilisation. The comparison below highlights the improvement in advertising performance and the impact of strategic optimisations on overall account efficiency.
Revenue Lift
4.8x
$480K → $2.3M ARR
Trailing twelve months · same SKU mix
ROAS Improvement
+612%
1.4x → 8.6x
Blended across Sponsored Products, Brands & Display
Subscribe & Save
38%
from 4% baseline
Share of recurring orders on hero SKUs
Buy Box Win-Rate
96%
from 71%
Across 24 active ASINs · resellers eliminated
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