Enrolling in Amazon Brand Registry becomes necessary if you’re selling on Amazon and want full control over your brand. Amazon is a large market with millions of active users and sellers, which is why protecting your listings becomes important. Problems like listing hijacks, duplicate products, or brand-name issues are common and take a long time to resolve without a brand registry, which, in the meantime, negatively impacts your product sales and brand reputation. That is why sellers with long-term growth plans start investing in protecting their brand from the initial stage.
If you are a seller looking to register your brand, in this blog, we are going to discuss how to enroll in Amazon Brand Registry, whythe Amazon Brand Registry application gets rejected, and how to avoid that.
What is Amazon Brand Registry?
Amazon Brand Registry is a free program that allows brand owners more control over their product listings and protects their intellectual property (IP). If you are in this market for long-term selling, it becomes essential to register your brand for smooth scaling. Some of the Amazon Brand Registry benefits are:
- Protection against inauthentic listings
- Control over product content
- Access to use A+ content
- Access to brand analytics tools
- Sponsored brand ads
- Allows for Amazon storefront creation
Requirements for Amazon Brand Registry
Before applying, meeting the requirements of the Amazon brand registry is necessary:
Active Trademark
You must have an active registered trademark in the country where you want to enroll. The trademark can be a Word mark (brand name only) or an Image mark (logo with brand name).
Trademark Must Match Brand Name
The brand name on your trademark certificate, product packaging, and product listing must be the same. A small spelling mistake can cause rejection of amazon brand registry.
Brand Name on Products
Your brand must be clearly and permanently printed on the product or on the product packaging. A brand name on a removable sticker can be one of the reasons for rejection.
Product Categories
A list of the categories to which your brand belongs. This allows Amazon to determine which products fall under your brand and to remove inauthentic listings of your product.
Step-by-Step Process to Enroll in Amazon Brand Registry
The Amazon brand registry application process involves some simple steps that need to be followed. Even if you work with an Amazon seller account management agency in India, you should be aware of the procedure. Given below is a step-by-step guide.
Step 1: Prepare Your Trademark Details
Before starting the process of brand registration, keeping the trademark registration number, the brand name exactly as registered, the trademark office name, and product images showing the brand name along with you, saves time and effort.
Step 2: Create a Brand Registry Account
The necessary step before enrolling is creating a brand registry account on the official Brand Registry portal using the same username and passwords used to log into the Amazon Seller Central account. After account creation, click on Enroll a New Brand to start the process.
Step 3: Submit Brand Information
On the enrollment page, fill out the required brand information as asked, including your brand name, trademark number, product categories, and countries where products are sold. You may be required to upload official documents as proof. Be careful of spelling errors while enrolling.
Step 4: Upload Product Images
In the next step, you are required to upload high-quality images of your product that display the brand name written clearly on either the packaging or the product. The image should not be edited, and the brand name should exactly match the one on your trademark certificate.
Step 5: Verification Code Process
After uploading pictures, Amazon will send a verification code to the trademark owner listed in the trademark database. If you have hired Amazon Brand Registry services, share the code with them immediately to verify your identity by entering the code in the portal.
Step 6: Submit Your Application
Go through the information you provided again to verify if everything is correct, and then submit your application. Approval usually takes up to 3 to 10 business days. If everything checks, you will receive a confirmation email.
How to Avoid Delays in Approval
To avoid delays in getting approval, make sure that you:
- Double-check all the information provided to ensure accuracy.
- Use the exact format of the trademark; if it is in capital letters, use them.
- Keep the required documents prepared in advance to avoid delays.
- Only register your brand in the country where your trademark is registered.
- Ensure your email in the trademark record is correct to get the verification code.
In case you have faced rejection before or are unsure about the process, hiring an Amazon account management agency is recommended to get fast approval.
Final Thoughts: Protect Your Brand With Amazon Brand Registry
Enrolling in Amazon Brand Registry isn’t a complicated process, but it requires accuracy. If you follow the steps mentioned above carefully, you can successfully avoid delays and rejections. If you want a long-term future on this e-commerce platform, getting your brand registered should be the first step to protect your listings.
By working with HRL Infotechs, you can register your brand smoothly and ensure your brand’s originality without worrying about counterfeit listings.
