Emerosa Jewellery
Anti-tarnish & waterproof jewellery
TOP-LINE SALES
136.2% ↑
ACOS REDUCTION
16.4%↓
STRATEGIC PIVOT
Product-Centric
EFFICIENCY
Profit-First
A rapidly growing lifestyle jewellery brand was losing critical profit margin to unsegmented campaign structures and under-monetised gifting traffic. We completely re-engineered their operational architecture, listings, product-level visual alignment, algorithmic advertising, and durability-intent targeting, transforming a scattered seasonal catalogue into a high-efficiency, market-dominating flagship that skyrocketed top-line sales by 136.2% while driving a 16.4% reduction in ACOS.
Anti-tarnish & waterproof jewellery
136.2% ↑
16.4%↓
Product-Centric
Profit-First
Emerosa Jewellery is a modern lifestyle accessory brand built on the philosophy "Styled to last. Made to be felt.", creating anti-tarnish, waterproof stainless steel pieces, bold alloy collections, and premium gift hampers. Operating in a highly visual, emotionally driven eCommerce market where consumers alternate between daily functional wear and occasional gifting, the brand was held back by a flat advertising structure. The main objective of this engagement was to dismantle generic keyword clusters, systematically capture high-intent durability searches, and establish a highly predictable, margin-protected digital pipeline.
To ignite top-line performance, we executed a comprehensive audit of Emerosa's historical transaction paths. We transitioned the account from a volume-first model to a profit-focused, product-intent scaling framework precisely mapped to how jewellery consumers browse, evaluate, and purchase.
The ad account was constrained by a broad campaign setup that diluted overall relevance and capped revenue potential. Marketing capital was scattered across mixed product types rather than distinct consumer behaviours, leaving high-ticket waterproof collections underfunded while low-intent, generic fashion clicks consumed a disproportionate share of the daily budget.
We dissolved years of unstructured campaign layout to deploy an agile, product-centric PPC matrix. By separating lifestyle discovery keywords from specialised material property searches, we maximised transaction probability across the catalogue.
Three years of incremental work had calcified into a strategy nobody had reviewed end-to-end. Here's what was broken — and what we fixed.
Step 01
Intent Analysis
Deconstructing historical consumer search behaviours to separate general fashion window-shopping from high-intent material validation, identifying toxic traffic zones, and plugging budget leaks.
Step 02
Structural Rebuild
Re-architecting the campaign portfolio around specific catalogue divisions, ensuring premium waterproof variants are isolated from entry-level alloy items to remove internal keyword cannibalisation.
Step 03
Bid Engineering
Moving from manual adjustments to a placement-aware bid system, dynamically optimising bids based on material-intent strength, historic ACOS stability, and Top-of-Search conversion probabilities.
Step 04
AOV Acceleration
Refining product listing relevance to match exact gifting and longevity search intents, promoting cross-collection product selection, and scaling winning exact keywords weekly to maximise basket values.
TThe implementation of our product-intent framework triggered an immediate scaling phase across all key account vectors. In addition to doubling the total unit transaction volume, the business achieved exceptional efficiency gains, proving that aggressive scaling can be executed while preserving net profit margins.
Revenue Lift
4.8x
$480K → $2.3M ARR
Trailing twelve months · same SKU mix
ROAS Improvement
+612%
1.4x → 8.6x
Blended across Sponsored Products, Brands & Display
Subscribe & Save
38%
from 4% baseline
Share of recurring orders on hero SKUs
Buy Box Win-Rate
96%
from 71%
Across 24 active ASINs · resellers eliminated
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