Your Jersey
Personalized team kits & custom sportswear
ADVERTISING ACOS
88.6% Audited
CAMPAIGN STRUCTURE
↑ 15.43% Lean
TARGETING SILO
Bulk & Custom Intent
EFFICIENCY
Profit-First
A rapidly expanding custom sports apparel brand in India was losing high-ticket bulk order opportunities to unsegmented campaign structures and blended audience targeting. We completely re-engineered their operational architecture-listings, product-level visual customisation signals, algorithmic advertising, and bulk-intent targeting-transforming an unoptimized sportswear catalogue into a high-efficiency, market-dominating flagship that skyrocketed top-line sales by 53% while lowering ACOS to a lean 15.43%.
Personalized team kits & custom sportswear
88.6% Audited
↑ 15.43% Lean
Bulk & Custom Intent
Profit-First
YourJersey is a premier custom sportswear brand specialising in personalised cricket jerseys, football teamwear, and athletic apparel for individual athletes, local clubs, schools, and corporate sporting tournaments. Operating in a fierce, customisation-driven eCommerce market where buyer profiles alternate rapidly between lone fans seeking single-print merchandise and institutional purchasers placing massive club orders, the brand's primary scaling mechanism was blocked. The core objective of this engagement was to dismantle generic, sports-wide keyword clusters, separate high-volume group orders from retail purchases, and construct an automated, high-yield digital acquisition engine.
To accelerate top-line scaling velocity, we executed a forensic audit of YourJersey’s historic transaction footprints. We abandoned flat, sports-centric keyword campaign groupings to deploy a revenue-weighted performance infrastructure built precisely around customisation intent, volume potential, and buyer order value.
While the account maintained a healthy baseline, its structural layout was not optimised to handle distinct shopping behaviours. Single fan orders, personalised team kits, and institutional bulk buyers were funnelling into identical, crowded campaign environments, resulting in diluted targeting and restricting the account's ability to scale profitability.
We cleared away legacy campaign clutter to launch a highly agile, intent-layered performance model. By isolating high-value personalisation parameters from retail browsing behaviours, we turned marketing spend into a precision scaling asset.
Three years of incremental work had calcified into a strategy nobody had reviewed end-to-end. Here's what was broken — and what we fixed.
Step 01
Intent Analysis
Deep-dive search term auditing to flag non-converting clicks, isolate high-intent keyword targets, and stop traffic leakage on low-margin products.
Step 02
Structural Rebuild
Reorganising campaigns into a strict performance hierarchy, dividing exact-match brand defence from controlled, budget-restricted discovery layers.
Step 03
Bid Engineering
Deploying dynamic, profit-controlled placement bids to secure Top of Search visibility based entirely on real-time conversion probabilities.
Step 04
AOV Acceleration
Filtering traffic to push high-value product bundles, scaling winning keywords weekly, and locking out waste before losses compound.
The implementation of our intent-segmented framework triggered immediate, sustainable revenue growth while protecting overall account efficiency. Crucially, expanding top-line revenue by over half a million rupees while simultaneously dropping ACOS down to 15.43% confirms that growth was driven by capturing high-intent demand rather than simply inflating ad budgets.
Revenue Lift
4.8x
$480K → $2.3M ARR
Trailing twelve months · same SKU mix
ROAS Improvement
+612%
1.4x → 8.6x
Blended across Sponsored Products, Brands & Display
Subscribe & Save
38%
from 4% baseline
Share of recurring orders on hero SKUs
Buy Box Win-Rate
96%
from 71%
Across 24 active ASINs · resellers eliminated
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