Most businesses come to us with one of three problems. Their Shopify store exists but is not converting. Their current theme is outdated and slowing them down. Or their previous developer handed over something that technically works but is difficult to manage and even harder to grow.
We solve all three. And when you are starting from zero, we build your Shopify store the right way from day one so you do not run into those problems later.
Our custom Shopify development services cover every part of building a successful ecommerce business online: store setup and configuration, custom Shopify theme design, platform migration, Shopify app development, third-party integrations, checkout optimization, and ongoing Shopify performance optimization.
Whether you are a direct-to-consumer brand selling globally or a product business expanding into new markets, we treat your store like a revenue-generating asset rather than a one-time project.
WHO ARE WE?
HRL Infotechs started in 2011 with a clear purpose: help businesses sell better online. Since then, we have grown into a full-service Shopify development and ecommerce marketing agency working with brands across India, the United States, the United Kingdom, Australia, and Canada.
Our team includes Shopify-certified developers, UX designers who understand how online shoppers think, ecommerce strategists who have managed millions in ad spend, and project managers who keep everything on track and on budget.
We do not just build stores. We study your customers, understand your product, and build a Shopify experience that makes someone landing on your page for the first time feel confident enough to buy. That combination of technical skill and commercial thinking is what separates us from a standard Shopify development company.
Over 200 brands have trusted us with their stores. From first-time founders launching their first Shopify store to established ecommerce businesses migrating from Magento or WooCommerce, we bring the same level of care and expertise to every project.
Create a high-performing Shopify store designed to deliver seamless shopping experiences, improve customer engagement, and support long-term ecommerce growth with custom Shopify development solutions.
Your Shopify store is usually the first impression a customer gets of your brand. We design every layout, product page, and collection grid around how your specific audience browses and buys. The result is a store that looks like yours and converts like one that was built with intent.
Slow Shopify stores lose customers before they even see your products. Research consistently shows that a one-second delay in load time reduces conversions. We build lean, optimized stores with compressed images, clean Liquid code, and deferred scripts. Faster stores rank higher on Google and earn more revenue per visitor.
Whether you are adding 50 products or 5,000, launching in a new country, or introducing a new product line, the Shopify store we build for you is structured to handle it without needing a rebuild. Scalability is built in from the start.
Every Shopify store we build follows security best practices including SSL configuration, secure payment gateway integration, and trusted checkout experiences. Your customers shop with confidence and your store stays online reliably.
We set up proper URL structures, canonical tags, meta fields, sitemap configuration, and product schema from the beginning. You will not need to hire a separate Shopify SEO specialist to fix technical foundations we got wrong. Because we do not get them wrong.
More than 70 percent of Shopify purchases globally happen on mobile devices. We go beyond making your store responsive. We optimize tap targets, navigation, product image loading, and checkout flow specifically for how mobile shoppers behave in your product category.
Most cart abandonment is a checkout problem. We simplify the purchase path, reduce unnecessary friction, add trust signals at the right moments, and make payment feel effortless. This one improvement alone often increases conversion rates by a meaningful percentage.
We give you a fixed project scope, a clear timeline, and an honest quote before a single line of code is written. No vague estimates, no surprise invoices, no scope creep. If your requirements change, we talk about it openly before adjusting anything.
If you plan to sell to customers in multiple countries, we configure your Shopify store for international ecommerce from the start: multi-currency pricing, localized checkout experiences, international shipping zones, and cross-border SEO structure so you are ready for global growth.
Whether you are planning your first Shopify launch, stuck on a store that is not performing, or ready to migrate from WooCommerce or Magento, we are happy to have a straightforward conversation about your situation.
We will review what you currently have or what you are planning, tell you honestly what we think will and will not work, and give you a clear picture of what a professionally built Shopify store could deliver for your business.
No pressure, no template pitch. Just a real conversation with Shopify developers who have done this more than 200 times.
Trusted by growing D2C and ecommerce brands, we build Shopify stores focused on performance, scalability, and long-term business growth. From custom development and seamless user experience to speed optimization and conversion-focused functionality, our Shopify solutions are designed to help brands attract customers, increase sales, and scale with confidence.
Product source
1
Before we touch a theme or write a line of Liquid code, we spend time understanding your business. Who are your customers? How do they find you? What does your product require in terms of variants, collections, and content? What platforms are you migrating from, if any? The answers to these questions shape the entire Shopify store architecture, design direction, and integration requirements. You get a clear development plan with a realistic timeline before we start.
Store Enhancement Process
2
All Shopify development happens in a staging environment. You can review the store at any point before anything goes live. We build, test across devices and browsers, and run through the entire customer journey ourselves including product pages, cart, checkout, order confirmation, and post-purchase flows. Only when everything works correctly do we move toward launch.
Select Shopify Store
3
Launch day is handled by us. We manage domain migration, DNS configuration, payment gateway testing, and any last-minute checks so you do not have to deal with the technical complexity. After going live, we stay available for 30 days of post-launch support, and many of our clients continue with us for ongoing Shopify store optimization, app updates, and ecommerce growth services.
At HRL Infotechs, we help businesses build high-performing Shopify stores designed for seamless shopping experiences, stronger customer engagement, and long-term ecommerce growth. Our Shopify development services focus on responsive design, smooth functionality, speed optimization, and conversion-focused experiences that support better business performance.
Whether you are launching a new ecommerce brand or scaling an existing Shopify store, we provide custom Shopify development solutions tailored to your business goals. From mobile-friendly design to performance-driven development, we create Shopify stores that help improve conversions, customer retention, and sustainable online growth.
HRL Infotechs has been building ecommerce websites and Shopify stores since 2011. That is not a marketing claim. It means we have seen what works and what does not across more than a decade of changing ecommerce trends, Shopify platform updates, algorithm shifts, and evolving consumer behavior.
We have built Shopify stores for startups launching their first product, mid-size brands scaling from INR 10 lakh to INR 1 crore per month, and international brands expanding into new markets. Across every category: skincare and beauty, fashion and apparel, food and beverage, health and wellness, home goods, electronics, and B2B products.
Our clients come back to us because we understand ecommerce, not just Shopify. As a Shopify development and ecommerce marketing agency, we know what a high-converting store needs technically, visually, and strategically.
RESULTS SHOWCASE
The performance numbers below come from an actual Shopify store we rebuilt for a D2C skincare brand. Before working with us, their store was generating approximately INR 35 lakh per month with a conversion rate below 2 percent. Here is where they are now.
Monthly Revenue
Revenue Growth
Conversion Rate
Average Order Value
HRL Infotechs created and developed three websites for us, two on Shopify for our brands Pure and Sure and Sweet Wise, and one on WordPress. The experience was fantastic, and we could not be happier with the results. They understood our brand vision and delivered a store that performs exactly as we needed.
— Surya Shastry CEO · Pure & Sure
From Shopify store setup to advanced custom development, HRL Infotechs provides end-to-end Shopify development services designed to help ecommerce brands build, optimize, and scale high-performing online stores.
Magento is powerful but increasingly expensive and complex to maintain. We migrate your entire Magento store to Shopify including products with all variants and images, customer accounts, order history, meta data, and URL structure. We set up 301 redirects for all changed URLs to protect your existing search rankings and verify everything in Google Search Console after migration.
We build fully custom Shopify themes from scratch using Liquid, following Shopify Online Store 2.0 standards. No page builders, no third-party bloat. The result is a fast, maintainable theme that looks exactly like your brand, passes Core Web Vitals, and gives your developers a clean codebase to build on in the future.
If you are bringing a large or complex product catalog into Shopify, we build custom import pipelines using the Shopify Admin API and Metafields. Whether your data lives in a spreadsheet, a legacy PIM, or another platform, we map, clean, and import it correctly the first time.
We connect Shopify to the platforms your business already uses: Zoho, Salesforce, Unicommerce, Shiprocket, GoKwik, Razorpay, PayPal, Stripe, ERP systems, warehouse management tools, and analytics platforms. Every integration is documented and tested before going live so nothing breaks in production..
If WooCommerce better fits your technical or business requirements, we manage the full migration from Shopify including product data, customer records, order history, and SEO structure. We handle redirects and verify rankings are maintained throughout the process.
This is one of our most requested services globally. WooCommerce to Shopify migration involves more than copying products. We migrate all store data, configure Shopify to match your existing business logic, set up redirects across your full URL inventory, and verify organic search performance is stable after migration.
When the Shopify App Store does not have what your business needs, we build it. Our team develops private Shopify apps using Node.js and the Shopify API for functionality like custom subscription logic, tiered B2B pricing, bulk order management, loyalty programs, wholesale portals, and complex discount rules.
Starting fresh? We set up your complete Shopify store from scratch: theme installation and customization, product catalog, payment gateway integration, shipping configuration, tax settings, app setup, and full pre-launch testing. You go live with a store that is ready to sell, not a work in progress.
If you need dedicated Shopify development capacity, you can hire our developers directly. They work as an extension of your team on a part-time or full-time basis, handling everything from feature development and custom Shopify theme updates to performance audits, bug fixes, and ongoing store improvements.
We set up Shopify dropshipping stores with supplier integrations including AliExpress, CJ Dropshipping, and custom supplier connections, automated order fulfillment workflows, product page templates designed for trust, and the analytics infrastructure you need to track which products and traffic sources are actually profitable.
BRANDS WE'VE HELPED THRIVE
Explore how HRL Infotechs has helped startups, D2C brands, and ecommerce businesses build high-performing Shopify stores focused on better customer experience, stronger conversions, and scalable online growth. Discover real Shopify success stories driven by strategy, performance, and results.
We use the technologies that Shopify recommends and that serve our clients' stores best in production. Nothing experimental, nothing over-engineered. Here is what powers our Shopify development work.
Shopify Liquid is the native Shopify templating language and the foundation of every store we build. We combine it with HTML5, CSS3, JavaScript ES6+, and React.js for interactive components. Our front-end code is written to pass Core Web Vitals, load fast on mobile, and be maintained by any developer who works on the store after us.
For custom Shopify app development, we use Node.js as our primary backend language, with Ruby on Rails for Shopify-native app architecture and Python for data processing and import automation. PHP is used where existing client systems require compatibility
We use MySQL and PostgreSQL for relational data structures in custom apps, MongoDB for document-based storage, and Redis for caching and session management in high-traffic store environments.
Shopify Admin API, Shopify Storefront API, Shopify Payments, Stripe, Razorpay, PayPal, Klaviyo, Mailchimp, Google Analytics 4, Google Tag Manager, Meta Pixel, Zapier, Unicommerce, GoKwik, Shiprocket, and Zoho CRM.
We help ecommerce brands build scalable Shopify stores that support smoother operations, better customer experiences, and long-term online growth through smart development and performance-focused solutions.
01
We configure your Shopify admin so day-to-day store management is straightforward: products, inventory, discount codes, order management, customer records, and reporting all organized and accessible without needing a developer to make basic changes. Good setup means your team can manage the store, not just react to it.
02
We implement Shopify Flow and third-party workflow tools to automate the tasks that currently take your team time: low stock alerts, abandoned cart email sequences, order tagging by product type or location, customer segmentation triggers, post-purchase review requests, and fulfillment notifications.
03
Your Shopify store does not operate in isolation. We connect it to your ERP, accounting software, warehouse management system, CRM, and marketing tools so data flows in both directions cleanly. No double entry, no manual exports, no information gaps between your store and your back office.
04
We set up Shopify's multichannel selling capabilities including Google Shopping, Meta Shopping, Instagram Shopping, and marketplaces. You manage everything from one Shopify dashboard while reaching customers across every channel they use.
05
If you are expanding beyond your home market, we configure Shopify Markets or Shopify Plus for multi-currency pricing, market-specific product pricing, localized checkout language, international shipping rules, and hreflang tags for international Shopify SEO. Your store is ready for global ecommerce growth from the start.
06
Some business models require functionality that no standard Shopify app can provide. Subscription boxes with custom frequency logic, tiered wholesale pricing for B2B buyers, private sale portals, loyalty programs with custom redemption rules, multi-vendor marketplace features. We build these as private Shopify apps or custom Liquid functionality specific to your requirements.
Our clients' success is our greatest reward. As a focused Shopify development partner, we've supported hundreds of businesses with personalized ecommerce solutions.
AI-POWERED ECOMMERCE
AI is changing how ecommerce development works and we are using it to deliver better stores more efficiently for our clients.
We use AI-powered tools during development for tasks like generating and testing product descriptions at scale, identifying conversion bottlenecks through heatmap and session analysis, personalizing on-site shopping experiences based on browsing behavior, automating A/B testing for product page layouts, and speeding up custom Shopify theme builds without cutting quality.
The goal is not to replace the strategic thinking that goes into building a great Shopify store. It is to remove the slow, repetitive parts of the development process so we can focus more time on the decisions that actually improve your conversion rate and revenue.
We help ecommerce brands build high-performing Shopify stores that are designed for scalability, better customer experience, and long-term business growth. With a combination of technical expertise, transparent processes, and performance-focused development, we create Shopify solutions tailored to your business goals.
We think about what your store needs at 1x revenue and at 10x revenue. The architecture, integrations, and content structure we put in place from the start are designed to support growth rather than be replaced by it.
HRL Infotechs completely transformed our Shopify store performance. From store structure to conversion-focused design, everything was handled professionally. We saw a clear uplift in conversion rate within weeks of optimisation. Highly recommended!
Our Shopify store needed better UX and faster load speed. The team delivered a clean redesign and optimised product pages that improved both engagement and sales. Highly reliable and result-driven agency.
We were struggling with low ROAS and poor product visibility. HRL Infotechs improved our Shopify SEO and ad structure, which significantly boosted traffic quality and conversions.
Excellent Shopify support and development service. They helped us with store setup, custom features, and ongoing improvements. The communication and execution were very smooth.
Great experience working with HRL Infotechs. Their CRO strategies and Shopify enhancements helped us increase average order value and reduce drop-offs on key pages.
Still wondering? Here are the questions we hear most from brands considering Shopify.