Black Friday is no longer just a Western shopping event. It has become a global opportunity for brands to attract millions of customers. For Jaipur’s handicraft and jewellery businesses, this season can be the most significant sales boost of the year through Amazon Global Selling. With the right strategy and the guidance of HRL Infotechs, local artisans can turn their craft into a global brand and reach buyers across continents.
We specialise in helping Indian sellers grow on Amazon by improving visibility, optimising listings, and creating powerful advertising campaigns. This Black Friday, Jaipur brands have the perfect chance to stand out and maximize Amazon sales worldwide.
Why Amazon Global Selling Is Essential for Jaipur Brands?
Jaipur is known for its traditional craftsmanship, colourful designs, and premium jewellery. Through Amazon Global Selling, these products can reach customers in the United States, the United Kingdom, Europe, and other international markets.
The advantages are clear:
- Access to global buyers who love Indian handmade products.
- The ability to earn in international currencies such as USD and EUR.
- A chance to reduce seasonal business fluctuations.
- The opportunity to establish Jaipur as a trusted global source for heritage jewellery and handicrafts.
This platform helps Indian artisans grow faster by connecting them directly with worldwide audiences that appreciate authenticity and craftsmanship.
How to Sell on Amazon During Black Friday?
1. Optimise Product Listings with SEO and A+ Content
Black Friday shoppers act fast, so your listings must capture attention instantly. Use keyword-rich titles, detailed bullet points, and professional product images. Add Amazon A+ content to showcase your brand story, product quality, and usage benefits.
Our team helps Jaipur sellers craft optimized listings using practical Amazon selling tips. Our team ensures each product page ranks higher and converts better.
2. Build a Festive Amazon Storefront
Create a branded Amazon Storefront that highlights your categories and bestsellers. This builds credibility and gives shoppers an enjoyable browsing experience. You can feature categories like:
- Jewellery: Silver jewellery, ethnic earrings, necklaces, bangles, and handcrafted designs
- Handicrafts: Wooden décor, marble artwork, and blue pottery items
- Home Décor: Lamps, trays, cushion covers, and wall hangings
- Fashion: Block-printed textiles, scarves, and traditional wear
An attractive storefront can increase engagement and average order value, making it one of the best Amazon sales strategies for Black Friday.
3. Use Smart Deals and Bundles
Black Friday is about irresistible offers. Combine Amazon Black Friday deals with coupons, bundles, and lightning deals to create urgency. Offer special bundles like “Silver Pendant with Jewellery Box” or “Handcrafted Vase with Decorative Tray.” Short-term discounts can quickly lift Black Friday sales on Amazon and improve search rankings for future visibility.
4. Run Sponsored Ads and Amazon DSP Campaigns
With thousands of sellers competing for visibility, advertising is essential. Use Sponsored Product Ads to rank for high-intent keywords and Sponsored Brand Ads to promote your entire range. Amazon DSP can also retarget customers who viewed your products earlier.
We manage PPC and DSP campaigns that help sellers reach new audiences and maintain healthy returns on ad spend. Advertising at the right time can significantly increase Amazon sales during Black Friday week.
5. Manage Inventory and Logistics in Advance
During festival sales, inventory planning is critical. Use Fulfilment by Amazon (FBA) to ensure smooth international delivery and Prime eligibility. Our specialist supports Jaipur sellers in preparing inventory, forecasting demand, and handling FBA-related tasks. This ensures that you never lose potential customers due to stockouts.
6. Adapt Listings for International Markets
Each country has its own buying habits and product expectations. Localize your listings by using region-specific sizes, measurement units, and descriptions. Add detailed product information such as material, finish, and care instructions. This creates trust and reduces returns. We offer localization services that make listings more appealing to global audiences.
Data-Driven Amazon Sales Strategies!
The HRL team has successfully helped many Indian brands sell internationally through Amazon Global Selling. Our analysis shows that:
- Optimized listings can improve conversion rates by more than 30 per cent.
- A+ content and storefronts enhance brand trust and visibility.
- Paid advertising during Black Friday can raise total sales by up to 50 per cent.
These results prove that a combination of creativity, market knowledge, and the right digital strategy can make Jaipur brands successful across global markets.
Why Choose HRL Infotechs?
We are a leading Amazon marketing agency dedicated to helping Indian artisans and exporters grow globally. We provide:
- Complete Amazon account management
- Product listing optimization and SEO
- A+ content and storefront design
- PPC and DSP advertising management
- Brand launch and global expansion strategies
We understand the balance between artistic value and digital strategy. Our local expertise and global insights make us the perfect partner for Jaipur brands looking to grow through Amazon for small businesses.
Conclusion
Black Friday is your chance to turn artistry into achievement. With Amazon Global Selling and expert support from HRL Infotechs, your Jaipur-based handicraft or jewellery brand can attract global customers, build recognition, and drive record-breaking sales.
This festive season, let your products represent India’s creativity to the world. Contact HRL Infotechs to plan your Black Friday campaign and take the next step toward becoming an international success.
