In the vast and rapidly developing world of eCommerce, Amazon positions as a strong force offering sellers numerous opportunities to thrive. However, with so many product options available in the market, the question that often arises is “What product to sell on Amazon?” Selecting the right product to sell is the first step to your success on this huge platform and this comprehensive guide will help you with the strategies to find what to sell on Amazon that will help you with maximizing your profits and accomplishing the various objectives.
Top-Selling Products on Amazon
The best-selling products on Amazon can be found with in-depth research on Amazon Best Sellers Page. Amazon updates this page hourly to maintain an up-to-date list of best-selling items. The best and the most selling products on Amazon are:
- Electricals: This is the most popular category of products on Amazon. It constitutes more than 25% of sellers on the Amazon marketplace, products including Laptops, Tablets, Smartphones, Cameras, Headphones, Speakers etc.
- Fashion & Apparel: This category is the second most selling category on Amazon. It includes everything from clothes and footwear to jewelry and bags.
- Home & Kitchen: Popular products in this category include bedding, furniture, cleaning supplies, etc. There are also home decor and seasonal decor items which show high demand on Amazon.
- Leisure & Entertainment: This category witnesses a great increase in demand during the holiday season. It always has a high, ever-growing demand because of the entertainment value. It includes products like toys, video games, books, music, movies, sports equipment etc.
- Beauty & personal care: This category always sees a good demand among customers everywhere. It includes cosmetics, skincare, haircare, wellness, supplements etc.
Tips to Find the Most Suitable Product to Sell on Amazon
1. Thorough Product Research
Product research is the foundation step of the process of picking the right product to sell on Amazon which may further help you in establishing a successful e-commerce business. If you have an eye on a specific product category or a type of product, keep your focus on what new you can bring to an already growing product category.
2. Keyword Research
- If you do not have any idea what to sell on Amazon, find the most high in demand products on Amazon with the help of keyword research. Leverage the following tools for your keyword research:
- Amazon Search bar: This is a very common tool for keyword research on Amazon. Start by typing any product name on the Amazon Search Bar, and notice what comes up. Amazon auto-fills the text with the options based on search volume The top search result is the product that is searched more frequently by other customers on Amazon.
- Google Keyword Planner: Another most frequently used tool is Google Keyword Planner, you can use Keyword Planner to discover what customers are searching for online. You can double-check the keywords that you got from the Amazon Search bar on the keyword planner to find if they have a significant search volume.
3. Identify Trends and Demands in Different Product Categories
To be successful on Amazon, it is crucial to understand the demand and trends across different niche categories of products. Trends can be attributed to various seasons, events, or simply fashion. Keeping a close tab on these trends can help you understand demand and adjust the inventory accordingly. Thoroughly research for trends with the help of these tools, Amazon’s Hot New Releases, Movers and Shakers, and Most Wished list on Amazon.
4. Avoid Categories Dominated by Big Brands
This part is really important to keep in consideration, also Amazon is not the only platform you need to worry about in the context of this strategy as big brands dominate every platform. Be it toothpaste, we have Colgate, if it is shoes, we have Nike and Adidas, big brands are everywhere. They have the reputation, marketing, and budget to beat you. However, you can go for niche categories, like gel-based, natural or herbal toothpaste, here you may get the right competition.
5. Evaluate Profit Margins
Just getting started with the right niche category or the right competition is not enough if you are unable to cover your expenses. Factor in all the costs like manufacturing, storage, packaging, shipping and any customization or branding expense. Calculate your estimated profit margin, you can use Amazon FBA for more accuracy.
Conclusion
Data and research are your best allies in your quest to find the best product to sell on Amazon. It is not just about identifying the right product but to understand the market dynamics, competition and customer demand.
As you embark on this exciting journey, consider partnering with HRL Infotechs, the leading Amazon PPC management serviceshow to provider. Our team of experts can help you optimize your advertising campaigns to maximize your ROI by ensuring the product reaches the right audience. By leveraging our expertise in Amazon PPC, you will gain a competitive advantage in the Amazon marketplace.
