Amazon PPC Automatic vs Manual Campaign: Which Is Best For You?

In the emerging world of e-commerce where Amazon’s Pay-Per-Click (PPC) advertising system has become a key tool for vendors who are interested in increasing visibility and driving sales. Through two primary campaign options which are automatic and manual, choosing the right way is a major determinant of your advertising success. Hiring specialized experts in Amazon PPC can offer a great deal of benefits of Amazon PPC outsourcing, such as getting expert guidance and optimization strategies. In this post, we’ll talk about the difference between Amazon PPC automatic vs. manual campaigns, highlighting their strong and weak sides to help you architect a marketing plan that is aligned with your business objectives. 

Understanding Automatic Campaigns

Amazon’s automatic campaigns work on the principle of giving a hands-free way of advertising. This enables sellers to hand over part of their control to Amazon’s algorithm which in turn collects keywords and then displays ads to potential buyers. This approach offers several advantages:

  1. Keyword Discovery: Amazon’s algorithm selects and highlights the keywords that the product listing is relevant to thus exposing you to new, unexpected keywords that may very likely improve traffic and conversion rate.
  1. Bid Automation: The algorithm automatically bids for each keyword depending on its probability for conversion, thus selling the merchandise saving time for sellers who prefer the hands-off approach to bid management.
  1. Convenience: Automated campaigns are time and energy-saving for sellers who lack the time and resources to handle advertising management on their own.

Exploring Manual Campaigns

On one hand, conversely, manual campaigns create the opportunity for sellers to apply greater control over their strategy in advertising. By manual selection of keywords and customizing bids, sellers can take a more hands-on approach. Here’s what manual campaigns bring to the table:

  1. Precise Keyword Targeting: Sellers can pick the keywords that they target by themselves; thereby, they can make use of the precision targeting and the knowledge they have of their products and the market they cater to.
  1. Bid Customization: Manual campaigns provide a seller with an opportunity to bid a maximum for a specified keyword, thus controlling the budget and ROI.
  1. Search Term Reports: Extensive search term reports offer important insights into customer behavior which help vendors to monitor performance and improve their keywords plans with time.

Leveraging Amazon PPC Outsourcing Expertise

Although a complete control of PPC campaigns is possible with a do-it-yourself option, hiring experts is better for other sellers especially those who are resource-deficient or not professionals in this area. Let’s dig deeper into how Amazon PPC experts help to increase your sales and revenue.

  1. Comprehensive Strategy Development: Skilled Amazon PPC professionals can make a customized PPC campaign strategy for you by combining automatic and manual campaign types to get the most beneficial results.
  1. Continuous Optimization: Amazon PPC specialists, armed with their knowledge, can precisely observe the performance of your campaigns and the corresponding adjustments such as bids, keywords, and advertisements accordingly, pursuing the maximized ROI.
  1. Data-Driven Insights: The team of specialists from Amazon PPC can provide you with efficient data analyses that will reveal more about the areas of improvement and lead to a favorable optimisation of your campaigns that would place you at the top in comparison with your competitors.
  1. Time and Resource Efficiency: Outsourcing Amazon PPC marketing to professionals cuts down on the time and resources for your business, enabling you to take care of other business facets and enjoy the advantages of a well-designed advertising strategy.

Choosing the Right Campaign Type: Elements To Be Considered

When deciding between automatic and manual campaigns, several factors should be taken into account:

  1. Experience and Expertise: Automatic campaigns are suitable for beginners, or other people with limited time and resources may choose this type of campaign, while professional sellers might like the manual ones since they can be customized and provide more control.
  1. Control Preferences: If you believe in concurrent control or personalization, then the manuals will fit your purpose. Nonetheless, if you want to avoid a lot of manual work, then using an automatic campaign will save you time.
  1. Data Analysis: Those advertisers who are driven by thorough data analysis and are constantly seeking to improve upon modifying their strategy may feel more satisfied with manual campaigns as they provide search term reports.

The Hybrid Approach: Combining Automatic and Manual Campaigns

The sellers who would want to enjoy the best of both scenarios should sync both automatic and manual campaigns. Here’s how you can utilize both campaign types for optimal results:

  1. Initial Discovery with Automatic Campaigns: Start with automatic campaigns and pay attention to what Amazon’s algorithm is suggesting, such as keywords and also information related to customer behavior.
  1. Refinement through Manual Campaigns: Once you have a good understanding of high-performing keywords, move on to manual campaigns in which you can have greater control of bidding and targeting.
  1. Budget Allocation: Dedicate a portion of the budget to the automatic campaigns to help in continuous exploration and the other part to manual campaigns for precision targeting.


In the fast-paced world of Amazon PPC advertising, there is no universal approach to it. Whether your business is better off with an automatic or manual campaign depends upon your business goals, resources, and levels of experience. Whilst automatic campaigns give you the advantage of ease and keyword discovery, manual campaigns enable you to have a higher degree of control over bidding strategies and targeting.

However, the hybrid strategy of combining the benefits of both methods supported with the expertise of Amazon PPC management services like HRL Infotechs brings the actual potential realized in achieving the results. Leveraging their experience and data-driven insights, you can increase the performance of your marketing campaigns, achieve higher sales and revenue, and stay ahead of the competition in the dynamic e-commerce market.