How to Sell on Walmart Marketplace Successfully in 2023: Complete Guide

Everything You must Know on How to Sell on Walmart Marketplace in 2023

Walmart’s response to Amazon FBA, Walmart Fulfillment Services, is upending the e-commerce sector (WFS). At least 45% of Amazon FBA sellers anticipate Walmart’s online operations to be a fierce competitor for Amazon in 2022, and 31% plan to start WFS enterprises in that year. WFS allows vendors to ship their products to Walmart’s fulfillment centers, where Walmart will take care of all of the storage, picking, packing, and shipping — as well as customer service — just like how Amazon FBA does.

How to Sell Using Walmart Fulfillment Services?

The advantages of using WFS are apparent, but how do you set up your Walmart account? You must confirm your eligibility in your Seller Center account if you sell on Walmart’s You can apply and complete the Walmart Fulfillment Services Interest Form if you are not a current seller. 

This image shows the different walmart  benefits of  service fullfilment

Creating an account with Walmart Fulfillment Services is more complex than creating an Amazon selling account. You can register with Walmart as either an individual or a business. However, your company must be registered and have a U.S. Business Tax ID to sell on Walmart website (SSN will not be accepted). To broaden its selection of products, Walmart is looking for reliable partners who provide genuine, high-quality goods. Whether you use WFS, they will only allow people to sell on their Marketplace.

Requirements to Use Walmart Fulfillment Services

If your items fulfill the requirements listed below, they will fit WFS admirably.

  • Ability to deliver to Walmart fulfillment centers in the contiguous United States
  • There are no regulated or perishable items.
  • 150 lb is the maximum product weight.
  • 108′′ is the maximum product length.
  • 165′′ is the maximum product length plus girth.

How to Optimize Your Listings on Walmart Marketplace?

  • Write a clear, concise product name
  • Use HD images and rich media
  • Highlight your distinctive features
  • Add keywords to your product description
  • Allow two-day delivery
  • Price your products affordably.
  • Improve the efficiency of your inventory
  • Monitor your KPIs & ensure excellent customer service

5 Ways Walmart Fulfillment Services Can Benefit Your Business

Walmart Fulfillment Services (WFS), an end-to-end fulfillment service at Walmart Marketplace, uses one of the most significant supply networks in the world. On, WFS can aid sellers in expanding and scaling their operations. More information about how WFS can improve your eCommerce business is provided below.

  1. Two-Day Delivery to Please Your Customers

When you use WFS to complete your order fulfillment as a Marketplace seller, you may give all qualified customers free 2-day shipping within the mainland United States. Additionally, eligible products will be given badges for “2-day shipping” or “Fulfilled by Walmart.” Not only are these tags and advantages eye-catching, but they also support merchants’ performance in crucial areas. 

  1. Provides Comfort & Assistance

Fast shipping is just the beginning of the ease of selling on Walmart website. Their Free & Easy Returns program covers the majority of Marketplace orders. This indicates that both in-person and online returns are simple for your clients. By handling all returns, replacement handling, and customer support concerns, WFS contributes to improving the post-purchase customer experience. This enables our Marketplace merchants to prioritize expanding their businesses while lowering operating costs.

  1. Win Recurring & Loyal Buyers

You can access various tools and solutions designed specifically to assist you when you sell on Walmart website ( Walmart’s first-party data show that marketplace merchants already benefit from a committed customer base, with 89% of Americans purchasing at Walmart in the most recent year. This degree of brand identification increases the likelihood that customers will return. It enables sellers to contribute to lowering customer acquisition costs.

When you store and ship with WFS, you may go one step further and contribute to realizing your potential. Once signed up, your products are automatically enrolled in the Walmart+ “free delivery” subscription program, which supports vendors in maintaining consumer loyalty and raising Customer Lifetime Value (CLV).

  1. You Can Concentrate on Your Sales

WFS can assist you with the customer-facing aspect of your Marketplace business, but it also makes backend operations more efficient. When you sign up for WFS, Walmart will choose, pack, and ship the product(s) that customers have ordered on your behalf. Their top-notch supply chain gives sellers the peace of mind that orders will be processed correctly and delivered on schedule. WFS also takes care of returns and customer service, allowing you to concentrate on selling.

Walmart Marketplace sellers may scale more quickly because of the simplicity integrated into WFS. WFS consistently innovates and provides Marketplace vendors with fresh offerings to help them streamline operations. For instance, our brand-new WFS Prep Services service enables WFS-enrolled vendors to contract with WFS for a modest charge to handle inventory preparation tasks like item labeling.

  1. Save Money with Simplified Pricing System

Lastly, WFS is created to be a complete, affordable solution for Marketplace vendors. We promise no signup or monthly fees, and our straightforward price structure makes this feasible.Use our calculator to estimate the cost of storing your products and completing orders using WFS if you’re wondering what WFS costs would look like for your company.

The WFS Preferred Carrier Program, which provides decreased inbounding rates for small FedEx packages and less-than-truckload (LTL) deliveries, is one benefit available to sellers who have signed up for the WFS program.

Is Walmart Marketplace Worthy of Selling Your Products?

The quick response is yes. You should sell everywhere if your company has adequate inventory to support different sales channels. Not to mention, Walmart’s online business continues to expand year over year with no indications of slowing. The moment is now to grow your company on Walmart marketplace.

In addition, has fewer vendors and a less active first-party retail strategy than, despite having fewer monthly visitors. This is fantastic news for its sellers and even additional reason to grow your company on its platform. Additionally, by utilizing Walmart’s fulfillment facilities and knowledge, your e-commerce business will grow quicker than you ever thought possible. HRL Infotechs partners with some of the best in the business to bring you the most up-to-date solutions and strategies as a leading e-commerce agency. Walmart sellers can contact us for assistance from experienced professionals worldwide.

Frequently Asked Questions about Sell on Walmart:

Q1 Is it hard to sell on Walmart?

Yes, selling to Walmart is challenging. Being the largest retailer in the world allows them to be quite picky when choosing their suppliers. Whether we are talking about food, clothing, or toys, having a product at Walmart stores will probably make them top-selling goods.

Q2 How do I get approved to sell at Walmart?

Only a few sellers can get a place to sell on Walmart website due to their curated nature, strict rules, and regulations. However, several pointers can streamline the application procedure and increase your chances of approval.

1 Ensure having a history of e-commerce success. 
2 Avoid listing products that violate Walmart Marketplace’s Prohibited Products Policy. (Hazardous materials, alcohol, certain types of food, offensive products, and more). 
3 You’ll save time later by giving as much information as possible upfront about your company.
4 Act quickly to avoid delays in the approval process if you need to exchange information with Walmart Marketplace to fill in any gaps in your application.

q3 How much does it cost to sell on Walmart?

To sell on Walmart’s Marketplace, there is no account subscription charge. However, you will be charged a referral fee that, depending on the category, might be between 6% and 20% of the selling price of your goods. To accomplish this, Walmart “strives to apply the most accurate referral fee rates to the items you sell” and will make ongoing improvements.

Q4 How do I add and manage my listings and promote my items?

 Follow these 6 steps to manage and promote your product listings on Walmart Marketplace:

1. Become a Walmart Marketplace seller 
2. Launch your product catalog 
3. Request advertising access 
4. Attend Walmart advertising webinar 
5. Login to the Walmart ad platform 
6. Launch your ad campaign

What’re the Advanced Amazon PPC Strategies For Amazon Sellers? 

6 out of 10 Amazon sellers struggle with their Amazon Sponsored Campaigns. Creating and launching PPC campaigns is easy, but the trick is to optimize them with each iteration for enhanced performance in the online marketplace. And this is where sellers end up making serious mistakes. Adopting the best Amazon PPC strategies has numerous advantages:

  • It helps you keep the shoppers within your brand.
  • You get better exposure for your listings.
  • You can push your less-performing/newly launched products through your top-performing listings.
  • You get to present your entire range of products to shoppers.

Even with great product listings, you must build solid Amazon PPC strategies to make your ad campaigns stand out. With this in mind, we have listed the best strategies to help you drive sales to your listings. 

Best Amazon PPC Strategies For 2023

Strategy 1: Benefit from Match Type Keywords

Keyword match may seem daunting if you have never been into search advertising. We now discuss how the keyword match type works on Amazon.

Broad, phrase and exact are the three match types for keywords. They determine for what phrases your Amazon ads will be shown. 

  • Broad match displays your ad when a shopper types in the exact keyword. 
  • Phrase match type displays your ad when the shopper includes the whole of your target keyword. 
  • Finally, the exact match displays your ad when shoppers type in the exact keywords you bid on. 

In addition to these, you can also add what we call ‘negative keywords.’ These are the terms you wouldn’t want your ad to be displayed for, even if they’re related. Say you have a match-type keyword of ‘black t-shirt,’ but you want it not to be displayed for ‘women’s black t-shirt’; you can use that as one negative keyword. 

This image shows the different keyword match types which are helpful in amazon ppc strategies

(Remember: Negative keywords can only be phrase/exact match keywords. One can’t set a broad match type as a negative keyword.)

Strategy 2: Adjust Bids on Placements

Amazon has its set of new features to help sellers bid in PPC auctions with more finesse. Adjusting the bids by ad placements allows sellers to optimize their campaigns while having greater control over when their ads should appear & how large an amount they are willing to spend.

As you are familiar that ads with Amazon PPC can appear either at:

  • Top of page 1 of search results.
  • Middle/Bottom or second page of Amazon Search results.
  • Product detail pages.
  • Off search results, for example, the ‘Add to the Cart’ page.
This image shows how to adjust bids while running ads or making amazon ppc strategies

Amazon lets its seller view the placement report for each campaign. Based on the insights, i.e., whether the campaigns’ positions brought them the most conversions, sellers can set their bid on each placement by 9 – 900% to improve their odds of landing even greater conversions.

Strategy 3: Target Product With Display Product Targeting Ads 

Display Product Targeting ads are one of the advanced Amazon PPC strategies 2023 sellers can use to bring exposure to their Amazon products. If you are unaware of this feature, it enables sellers to target shoppers through specific product categories. Sellers can directly target audiences both off and on Amazon.  

Grow you business by display ads, consulting with the best ppc experts

Here’s how you can use the feature to your advantage:

  • Pick the products needing better visibility on Amazon search results.
  • Build product targeting ads for such products. You can also target your top ASINs. Now, the ads of your underperforming products will be placed on the web pages of top ASINS.
  • Through these Ads sellers can remarket those customers who showed interest or viewed similar types of products.  

Strategy 4: Target Products on Google Ads

This image shows the example of ads looking in google search results

In addition to using the previous strategy, you can also use strategy 4 to get your product to secure a top place among your competitors’ listings. Influencers often promote listings that are displayed on Google ads. And so capitalizing on your competitor’s visibility is helping you build your brand’s awareness in the market. You just need to place your products on those pages and cash on from their purchases.

Strategy 5: Drive Sales With New-To-Brand Metrics

If you’ve registered with Amazon Brand Registry, you can consider taking advantage of Sponsored Ads. Sponsored Ads are a great way to enhance brand awareness (all thanks to their new-to-brand metrics). You can use the data available to optimize the campaigns and attract shoppers. 

If you really want to attract a lot of new shoppers to your brand, it makes sense to aggressively use Sponsored Ads for your listings. Shoppers will then be more and more aware of your brand.

Automatic Vs. Manual Campaigns

There are 2 kinds of campaigns sellers can use with Amazon PPC ads. So which one should you choose?

If you use Automatic campaigns, you allow Amazon to run ads for your brand without any suggestions from your side. While with manual ones, you get complete control over the PPC. You even get to choose keywords and bid adjustments.

This image contain different amazon campaign types which are helpful while making the amazon ppc strategies

Automatic campaigns are helpful when you’re just starting and plan to work with a lower budget. But once you’re comfortable, you must shift to manual campaigns. They help ensure you don’t waste unnecessary budget.


Being strategic in your approach is crucial if you want to maximize the effectiveness of your Amazon PPC campaign. You can check out the above amazon ppc strategies 2023 and see if they are effective for you. They will help you speed up your PPC advertising and improve outcomes. Additionally, if you need assistance, don’t hesitate to reach out to HRL Infotechs. We’ll help you with Amazon PPC strategy management that will enhance your ROI!

How to Sell Internationally with Amazon Global Selling?

What Is Amazon Global Selling?

Amazon Global Selling, commonly known as AGS, is a programme that enables vendors to list and sell goods on Amazon’s international markets.

Currently, Amazon has 13 online marketplaces (or websites) globally, allowing sellers to scale their operations anywhere, regardless of their physical locations.

Some online markets are pretty new; Amazon Marketplace, for instance, just opened the Australian market. For each nation, excluding those with unified amazon seller accounts, you require an Amazon seller account (individual).

  • Europe (UK, Spain, Italy, Germany, and France)
  • North America (U.S., Mexico, and Canada)

All other regions in your Unified Amazon Seller Account will be instantly accessible to you whenever you register on one of these online marketplaces.

How Does Amazon Global Selling Work?

AGS (Amazon Global Selling) is easy to use and understand. These actions are part of it:

This image shows how does amazon global selling work
  • Determine & Register: Before registering in the online marketplace where you wish to sell, you must decide.
  • List the Items: After registering, you must specify the products you want to sell.
  • Buyers Make a Purchase: The customers view your stuff after that and buy them. When this occurs, you will receive messages telling you where to ship your goods.
  • Delivery: You either deliver your goods to customers and verify shipments or authorize Amazon to handle order fulfillment via Easy Ship or Amazon FBA.
  • Fund Transfer: Additionally, Amazon sends the money it has received from the customer to your bank account after deducting its everyday expenses.

What and Where to Sell Internationally on Amazon?

In a global market, selecting what to sell and where to sell it can occasionally require time and effort. To evaluate the target market, one method is to use the “4Ps” marketing strategy framework:

1. Product

A logical tactic is to hunt for the best-selling things in your local (source) marketplace while initially selling internationally on Amazon. Could you determine what can sell well based on your past experiences and sales data reports?
While conducting the research, ask yourself these questions:

  • Why do you think the goods you’ve chosen for shortlisting will succeed?
  • Will your chosen justifications for the shortlisted goods apply to your intended marketplace?
  • Will the product benefit the target market’s consumers?
  • What advantages might you derive from marketplace differences?

2. Price

The following aspects need to be considered when determining price and selling outside of your local market:

  • Cost of shipping, especially when sending products directly to foreign customers.
  • International return shipping costs incredibly if you are fulfilling the orders.
  • Using Amazon FBA, you must ship your inventory to fulfillment centers overseas.
  • The price for any other customer service provider you choose or for customer support in the native tongue.
  • Costs associated with currency conversion are incurred when receiving funds in your local currency.
  • The price of translating your ASIN listings into any other language.
  • The taxes and tariffs for the target marketplace.

3. Placement

Along with expanding abroad, you should consider scaling your global Off-Amazon sales. You can create a global plan using these Amazon services:

  • Amazon Product Ads: One of the best advertising tools for giving users easy access to other products on outside websites is Amazon’s Product Ads. While customers shop for your products or other related products on, Amazon marketplace shows them your adverts. You must select the cost-per-click (CPC) bids and budget and upload your product catalog.
  • Multi-channel Fulfillment: As an Amazon seller, if you use Amazon FBA to manage customer orders, you can use the same feature to manage your online sales from other networks. The FBA option that fulfills orders from sources other than Amazon is “Multi-Channel Fulfillment.”

4. Promotion

Similar to your local marketplace, Amazon marketplace provides tools to assist with product promotion and advertising. These promotional techniques, which can include Money Off, Buy 1 Get 1 Free, External Benefits, and Free Delivery, vary from one Amazon Marketplace to the next.

Benefits Of Amazon Global Selling

Selling your items on a global scale can significantly improve your customer base.

The best part is that Amazon handles all your shipments’ customer service via Amazon FBA, which makes the entire process stress-free. As a result, thanks to this, you can enter the market more quickly and without spending much money. It opens the door for your international sales.

This image shows the different benefits of amazon global selling


  • Broader customer base: You can connect with a wider variety of customers once you sign up.
  • Amazon FBA advantage: Due to Amazon’s FBA, customer service and international delivery are no longer challenging.
  • Reduced cost for branding: Amazon makes it simple to go worldwide because you are already well-known in the market where you are already selling. It lowers the price of brand development.
  • Increased sales during festivals: Whether it’s Black Friday, Cyber Monday, or Christmas, you may increase your sales throughout the festive seasons that are observed all around the world.
  • Earn in euros, dollars, rupees, and pounds: Amazon ensures that you get paid safely and on time, handling everything from currency translations to fund deposits into your bank account.

List of Amazon Marketplaces

This images contains the list of different amazon marketplaces
Amazon Global Selling
Amazon Marketplaces
Amazon United States (
Traffic: 3.1 billion
Language: English
Amazon Canada (
Traffic: 231 million
Language: English
Amazon Mexico (
Traffic: 89.67 million
Language: Spanish
Amazon Europe
Amazon UK (

Traffic: 569.64 million
Language: English

Amazon Germany (

Traffic: 605.38 million
Language: German

Amazon France (

Traffic: 269.79 million
Language: French

Amazon Italy (

Traffic: 251.72 million
Language: Italian

Amazon Spain (

Traffic: 198.45 million
Language: Spanish

Amazon Netherlands (

Traffic: 32.93 million
Language: Dutch

Amazon Sweden (

Traffic: 10.29 million
Language: Swedish

Amazon Poland (

Traffic: Unknown
Language: Polish

Individual Amazon  Marketplaces

Amazon Japan (

Traffic: 646.97 million
Language: Japanese

Amazon Singapore (

Traffic: 7.18 million
Language: English

Amazon UAE (

Traffic: 21.50 million
Language: English

Amazon Brazil (

Traffic: 115.31 million
Language: Portuguese

Amazon Australia(

Traffic: 44.71 million
Language: English

Amazon India (

Traffic: 295.51 million
Language: English
Amazon Saudi Arabia ( 4.62 million
Language: Arabic

In order of seller popularity, they are mentioned in the table below:

As mentioned above, Amazon operates 13 online amazon marketplaces (or websites) internationally, helping you grow your e-commerce business quickly in other countries all over the globe. Allow yourself to introduce your brand and the items to millions of shoppers internationally.

After registering and selling internationally on Amazon marketplace, you immediately get access to Amazon’s customers, who trust and know its buying experience. Hence, expanding your business only means having multiple benefits without shouldering the upfront cost of building a business name. Grow your business with HRL Infotechs, reach out to us in case of any assistance right away. 

Ultimate Guide On Amazon Vine & How To Use It In 2022

The importance of reviews to a product’s success is no surprise to anyone who has done online shopping. Product reviews are highly crucial when it comes to Amazon, as your seller ranking is impacted by the sales velocity and ratings, the factors that go into a product’s ranking. So if you want your Amazon product listings to be on page 1 of the search results? You need a power element.

Amazon Vine is one such element. It’s an ‘invitation-only’ program where Amazon enables a group of reviewers to rate the products that have been entered into the program.

Let’s explore what exactly the Amazon Vine program is, how to sign up, how much it costs, and whether it’s worthwhile to join!

benefits of amazon vine

What Is The Amazon Vine Program?

To give customers unbiased and honest product Amazon reviews, Amazon has established a product review program called Amazon Vine. Top reviewers on Amazon Vine are invited to receive a free product in exchange for a review. The reviewer and the vendor both gain from this incentive scheme.

These reviewers are known as Vine Voices, and they’re chosen for their capability to post insightful Amazon rating reviews of their earlier Amazon purchases.

“Amazon invites users to join Vine Voices depending on their reviewer rank. This is an indication of the caliber and value of their Amazon reviews as determined by other users.”

How does the program work for vendors?

Once you’re enrolled in this program, you can request anyone from the reviewers to test your product. But in exchange for their review, you must give one of your products for free.

Amazon rating reviews by Vine Voices are very thorough, including a detailed description of features and pictures of your product. But of course, taking part in this program doesn’t ensure positive feedback. Vine Voices don’t hold criticism whenever they find something wrong with a product.

With each enrollment, a business can submit up to 30 units of product for rating by the Vine Voices. But the products that qualify must have fewer than 30 Amazon reviews. Your product must also be available for purchase and have a sufficient supply.

Vine Customer Review

How can sellers enroll in the Amazon Vine program, & how much does it cost?

Previously, the Amazon Vine was only accessible to first-party sellers, and they had to pay high enrollment fees – generally 2,500$ to 7,500$ per ASIN. However, Amazon has recently allowed its third-party sellers to use Amazon Vine.

Third-party sellers don’t have to pay for the service as it’s free for them (apart from the cost of the ‘product’ they have to send to Amazon for the reviewers.)

Amazon Vine Review Program Eligibility Criteria

  • You must be a professional seller.
  • You must be certified by the Amazon brand registry.
  • Your product must have less than 30 reviews/ratings.
  • Your product must be offered by Amazon FBA under ‘New’ condition.
  • Your product should maintain a sufficient stock.
  • Your product must have a title, description, and picture on the listing page.
  • Your product shouldn’t be an adult product, app, or digital software.

Steps to enroll in Vine:

If your company and product fit the above criteria, you can enroll for the Amazon Vine by following these instructions:

1. Go to Vine under the Advertising tab on Seller Central.

Amazon Vine

2. On this screen, you'll find the "Enroll in Amazon Vine" button if your brand is registered.

Vine Enrollment

3. Enter your ASIN and click "Begin Enrollment" on the following screen.

Amazon Vine Program

What happens after you sign up for Amazon Vine?

After enrolling, you will have to submit samples of your goods to Amazon. Amazon will inform its Voices that your goods are available for testing. You can only enroll five ASINs at once at the moment.

Based on each reviewer’s prior purchases or reviews, Amazon chooses which Amazon product listing to recommend to them. For instance, Amazon will probably offer Vine Voice things in the electronics category if they like to buy and review gadgets.

Amazon will only display your product to a selected group of Vine Voices who frequently make purchases in your category for the first 28 days after membership. After 28 days, if there’s still stock available, Amazon will make it available to all Vine Voice reviewers.

Are product reviews required from Amazon Vine reviewers?

No. It’s crucial to remember that Vine Voice, who receives your products, isn’t required to provide reviews or write only favorable ones.

It may also take 4 to 8 weeks after a Vine Voice receives your product to write a review because they need to use it before giving it a verdict.

Can I delete a Vine review from Amazon?

Unless it breaches Amazon’s terms of service, you cannot delete an Amazon Vine review. You can’t get rid of a review, regardless of whether you agree with it or not.


The Amazon Vine program aims to help sellers generate positive product reviews. Only highly rated reviewers are allowed to participate in the Amazon Vine program since Amazon actively checks the participation of its Vine Voices. That way, customers also trust a product with reviews from Vine Voices.

If you want to introduce new products or increase sales of sluggish products, you must check out the Amazon Vine Program. Your product listings will succeed if it has good ratings on the side.