6 Tricky Ways to Improve Your eBay Listing Optimization!

Boost eBay Listing Optimization Services in 6 Ways!

You can begin listing your products for sale now that you have finished setting up your eBay seller account. An eBay product listing SEO consists of more than a title, image, and description. Depending on how effectively you handle the numerous elements of a good eBay product listing, your business could succeed or fail depending on how well you handle it. Doing nothing will only result in a handful of sales at most, so let’s make sure you’re prepared for success when it comes to eBay product listing.

Successful eBay listing optimization will encourage prospective purchasers to finish a purchase and improve the listing’s search ranking. Along with drawing customers, it also needs to influence eBay’s search result algorithm and boost conversion. There are several requirements for your eBay listing optimization. To attract customers to your listings, use descriptive language that is clear and concise, speedy shipping tags, and product IDs. Here are our top recommendations for improving your eBay auctions’ conversion rate and sales ranking.

Follow these Ways to Create an Effective eBay Product Listing SEO?

It can appear that improving your listing for sales and conversion & optimizing for search discoverability are 2 separate and occasionally at odds factors. But by displaying the products that a client is most likely to buy based on their queries, eBay’s search algorithms are made to maximize revenue.

Because of this, discoverability and conversion are mutually exclusive terms. The criteria most influence customers that determine the visibility of your products for a specific eBay search. Here are a few quick eBay listing optimization tips to help you make sure your listings are high-quality, optimized, and compliant with eBay’s policies.

Here are 6 ways to improve your eBay listing optimization:

1.Provide Precise Product Descriptions.

Reaching new clients who might otherwise be reluctant to buy from you directly is one of the enormous benefits of selling on a marketplace like eBay, especially for less well-known companies and sellers. Customers on eBay can feel safer making purchases from new or unknown brands or sellers because of the precautions and guarantees eBay has set up to protect customers and maintain a quality catalog across millions of sellers.

The consumer experience is something that eBay values highly. Giving your customers insufficient, inaccurate, or misleading product descriptions is a definite way to annoy them. Include the following to please both eBay and your clients:

  • Complete and accurate product descriptions,
  • Costs and timing for shipping and handling,
  • The return procedure, warranty details, and
  • Precise details about the place you’re shipping from.
eBay Listings optimization services

2. Avoid Overusing Keywords.

Although things like keyword density play a role in how eBay ranks search results, cramming your item titles and descriptions with keywords won’t make a difference. This is where Google and eBay differ significantly: when Google surfaces the best information for a search, relevancy factors like keyword density are especially important. On eBay, search results are significantly more heavily weighed by verifiable revenue outcomes.

An eBay listing titled “iPhone Apple Apple Cool Smartphone Unlocked and Good” doesn’t improve your discoverability on eBay’s search engine for the search term “Apple iPhone Smartphone.” Your listings will seem terrible, and your conversion rates will drop, resulting in fewer sales and less money.

Conversion rate, sales velocity, and revenue are essential eBay indicators of which sellers and products will perform best when appearing in search results for customers. Don’t jeopardize your chances by employing antiquated eBay product listing SEO strategies that won’t provide results.


3. Don’t Create Duplicate Listings.

Amazon’s catalog-based system creates one product listing page for each seller of a specific product. However, eBay continues to provide distinct individual eBay product listing pages for each sold product. This implies that a product search on eBay may yield hundreds of distinct eBay product listing pages from various vendors for the same product.

It can seem wise to increase your chances of success while competing against so many other retailers by repeating your eBay product listing and possibly altering some of the content to target various search terms. By doing so, you offend eBay seo services. They aim to make their seller-based product listing catalog system, which is already convoluted and challenging at times, better with PBSE (Product-Based Shopping Experience) listings. Duplicate listings from sellers would be the absolute last thing they want.

Your search rankings may suffer if you violate eBay product listing restrictions, particularly by producing duplicate listings. Your listings or even your eBay store may be deleted.

4. Avoid Mentioning Irrelevant Links.

Contrary to Amazon, on eBay, competitive sellers of the same product have the chance to highlight their distinctive product listings and offer their content. You can leverage your product listing page to highlight why you’re the best seller to buy from if you’re one of the numerous retailers offering the most recent model of iPhone, and the reasons aren’t limited to price.

With eBay, you have more creative freedom than with Amazon because you are in charge of creating your product listing. The eBay selling experience offers a more substantial opportunity to sell buyers on your brand, your items, and the service you can provide them, even if you are selling your own exclusively branded product.

By including links to more specifics about your brand, the item, the shipping procedure, customer care, and warranty information, you can fully benefit from this. Basically, anything you can think of will help the customer decide what to buy. A standard error made by new eBay sellers is utilizing their listings to divert traffic away from eBay and onto their websites or connecting to information unrelated to the item being sold or whether it should be purchased from eBay.

In any of eBay’s terms are breached by your listings, including:

  • Directing customers to your e-commerce site to purchase the item at a discounted price,
  • Linking to forms for marketing signups, or
  • Referring to relevant products you sell.


5.Fulfill Your Shipment Commitments.

Dropshipping is permitted on eBay, but only if you can fulfill orders within eBay’s 30-day delivery window, which is the maximum. eBay doesn’t anticipate 100% on-time delivery rates because things don’t always go as planned. It would help if you established and consistently upheld precise and transparent standards for shipping timelines. Still, if your shipment performance consistently falls short of your claims, they will take action against you, and your product visibility will suffer.

6. Focus on Consumer Reviews & Satisfaction.

Reviews and titles are displayed directly at the top of your listing, immediately impacting visitors. For buyers who wish to examine the product and the opinions of other customers who have purchased it, reviews listed beneath their descriptions greatly assist. This improves your evaluations while also fostering customer loyalty and repeat business. Ultimately, spend money on a top-notch client experience.

ebay seo services

How to Optimize eBay Product Listing?

  • Pick 3 to 5 keywords – Sellers should choose a few search terms that potential purchasers use and then include those terms in the title and description. For instance, be more specific if you sell second hand men’s clothing. Consider referring to it in the title as an “Adidas Men’s L T-Shirt Graphic Logo” or “Graphic Logo Men’s T-Shirt L.”


  • Incorporate ISBNs or UPCs when possible These distinctive identifiers make it easier for search engines to locate your goods when users seek them. These codes are placed in a specific field on eBay.


  • Provide free shipment to gain more visibility eBay users can search for items with free shipping (as they frequently do). It’s as effortless as ticking a box to the left of their search engine results. A listing will remain competitive if it offers free shipping.


  • For returns, allow at least 2 week This is an additional technique for optimizing your listing to eBay users rather than search engines. The website rewards sellers who accept returns. Few customers should wish to return their product anyway if you adequately describe the product and offer images.


  • Post no less than 2 product images According to eBay, sellers who include images in their listings see significantly more clicks than those who don’t. It makes sense; consider the last time you made an internet purchase after merely reading the description.

Why is it Essential to Use an eBay SEO Tool?

You will need an SEO tool to view the most popular search for products similar to yours. Cassini (the eBay search engine) and other search engines examine listings for keywords related to the user’s search criteria. The algorithms examine all the text on the page in addition to indexing item names. The best eBay seo tools are – Terapeak, ShelfTrend, Algopix, ZIK Analytics and LimeStats.

Key Takeaway!

You’ve probably realized that eBay listing optimization requires considerable effort. But We assure you that it will be rewarding.

All of the advice offered here can be summed up as follows: You are not the target audience for your product. As you create your product listing, ensure to place yourself in your customers’ perspective. After that, test your ideas to acquire genuine feedback from your potential customers. This feedback will be valuable since eBay and its search engine Cassini is targeted toward consumers. Connect with HRL Infotechs to understand and implement eBay listing optimization services efficiently. We provide the best eBay seo services, try them out on your own.

How To Find High Demand And Profitable Products To Sell On Amazon

Selling a product that’s high in demand yet faces little competition is the secret to being a successful Amazon seller. But how do “you” find products with high demand and little competition? 

This blog has all the details you need for your Amazon fba product research. And will help you identify that needle in the haystack of millions of goods in Amazon’s inventory. You just need to remember some of the key elements when streamlining your Amazon product research. And you’ll be good to go choosing the high demand Amazon product following these general recommendations!

Traits of a Profitable Product

  • Low seasonality: Look for items that don’t depend on seasonal sales.
  • No legal issues: Pick up items with no trademark or legal difficulties.
  • Lightweight & compact: Products of such a nature sell better than heavier ones. The reason behind this is lower shipping costs & less storage.
  • Room for improvement: Select a product that can outperform those of your rivals. This boosts your chances of making more sales.

These are the guidelines that Amazon sellers have repeatedly adopted for their Amazon product hunting. But remember, every product has a special opportunity vs. competition.

Finding Profitable Product To Sell On Amazon

  • Tip 1: Amazon Best Sellers

If you want the most effective methods for your Amazon product hunting, you must look at the Amazon Best Sellers. It makes sense to look at what Amazon sellers are doing well in item sales on Amazon since you’ll be selling your products there. 

Amazon Best Seller list helps you find the top 100 best-selling items in any category. If you visit the Best Sellers section of Amazon, you’ll see the top-selling toys, games, and electronics.

When choosing your inventory to sell on Amazon, knowing what products are the best sellers will guide your Amazon fba product research in the right direction!

amazon fba product research a
  • Tip 2: Amazon Best Sellers Rank 

Though the Amazon Best Sellers list is a great way to begin your Amazon fba product research, it only gives you the top 100 products. And while 100 may seem like a lot, it hardly makes it to the stage because certain categories hold millions of products. 

This is why the Best Sellers Rank is useful in this situation.

The Best Sellers Rank (BSR) of an item on Amazon takes into account both recent and previous sales. As a seller, it’s crucial to know that a high BSR implies that the product is in demand.

One sign that a single product is monopolizing the market is when you locate only one item in a category with a high BSR, and none of the other products are best-sellers. So, you should go for product categories with many high-BSR products because this indicates a need for your product in that market and gives it a chance to thrive.

  • Tip 3: Keywords Research

Finding out how many people are searching for products on Google or Amazon is another crucial step in determining whether they have sufficient consumer interest. Finding out the demand for the main keywords on Amazon is more important because this can bring you a conversion rate of between 12 and 17%.

It strongly indicates that there’s enough demand for you to sell if the combined monthly searches for the top 3 product keywords on Amazon exceed 100,000.

amazon product hunting
  • Tip 4: Most Wished Products

Discovering the popular gifts and Amazon wish lists is another way to look for high demand Amazon product. This saves a tonne of time while looking for intriguing things to sell on Amazon.

The list may contain a fantastic product with high-profit margins, little competition, and potential for significant holiday sales.

An excellent example of this is Aromatherapy Essential Oil Diffuser. It was one of the most generously given items during Amazon Prime Day. 


  • Tip 5: BSR Movers

Products whose BSR has drastically increased over the past 24 hours are included in the list. Now, there’s a reason why this is significant & why you should use this list to track intriguing things for your Amazon product research.

The number of recent sales for a certain product is used to calculate the BSR. Also, historical sales information for products in the same category is considered.

Therefore, something about that listing or product is done extremely effectively and has to be investigated or understood better if the BSR rises abruptly and over several days. This can also help you determine the profitable goods to sell on Amazon.com.

What To Sell On Amazon

Undeniably, selling goods on Amazon can bring in a sizable profit, but to succeed there, you must provide distinctive and reasonably priced goods with little competition. Selling on Amazon just for the sake of selling isn’t a wise strategy because oversaturation on the platform makes it harder than ever to stand out. Instead, you should make sure that you provide something of value.

high demand amazon proudct

If you already have a product in mind, use the above advice to hone your Amazon fba product research and identify a target market within a larger demographic. Start with the fundamentals like “What are the top Amazon search terms” or “What are the best-selling items?” if you don’t have a specific product in mind.

Consider similar products that the user might find more compelling. And you’ll find your profitable product to sell on Amazon!

Why is Fulfillment by Amazon Worth Choosing for Amazon FBA Sellers in Q3 2022?

Reasons Why Amazon FBA Sellers Must Go with Fulfillment by Amazon in Q3 2022

Many people wonder, as the year concludes, are Amazon seller services still worthwhile in 2022 and beyond? In a word, yeah. But let’s discuss why!

Amazon FBA Sellers are responsible for roughly one-quarter (22%) of Amazon’s staggering $469 billion revenue in 2021, up from $386 billion in 2020. To run their Amazon business, 89% of the third-party merchants use Fulfillment by Amazon (FBA). The need for online buying has grown, and while there is more competition on Amazon and other e-commerce markets, 63% of customers start their product searches on Amazon.

This blog will outline the benefits of selling on Fulfillment by Amazon in Q3 2022 for all Amazon FBA Sellers.

Why to Choose Amazon FBA in Q3 2022?

The e-commerce sales in the U.S. soared 14.2% in 2021 over the previous year to $870.8 billion. 41% of all transactions involving those total sales happened on Amazon. Amazon is the undisputed leader in the online retail space. Because of the advantages of Amazon’s end-to-end Fulfillment by Amazon services, as well as its enormous user base. Moreover, it is the ideal location for vendors.

Is Amazon FBA worthwhile for developing e-commerce brands, given that 85% of Amazon’s biggest sellers use it? Definitely! We’ll outline 5 reasons for why Fulfillment by Amazon is worthy for all the Amazon FBA Sellers.

amazon fba

1.Amazon is Most Reliable Marketplace for E-commerce Consumers

By 2021, 71% of shoppers had gone directly to Amazon to look up prices and reviews or make a purchase instead of using Google to research products. This results from consumers’ conditioning to expect ease and centrality from Amazon. They know that searching for competitive price points and conducting product research is possible on Amazon. The fact that third-party merchants have excellent ratings, aggressive pricing, and dependable fulfillment services only increase this.

It only makes sense for businesses to think about starting an Amazon business and utilizing FBA to boost their brand visibility and future growth, as it is predicted that Amazon will continue to increase its market share.

2.Inherent Seller Fulfilled Prime Features and Tools Facilitate Quicker Delivery

Given that the Amazon marketplace now dominates the e-commerce industry, it’s crucial to emphasize how an FBA business-for-sale model aids companies’ expansion and scaling. Your consumers will be able to take advantage of the advantages that only an Amazon store can provide, such as same-day and two-day shipping with an Amazon Prime membership, when you operate an Amazon FBA business.

The Amazon Platform has lately amended the eligibility criteria for its Seller Fulfilled Prime (SFP) program, which commenced on February 1, 2021. The program’s objectives are to assist merchants in more effectively and satisfactorily meeting customer demand, upholding the website’s authority, and drawing even more customers to Amazon as their one-stop online store. A few of these tools are:

  • Shipping Region Automaton. Based on the locations of your preferred shipping services and Amazon warehouses, this function configures delivery locations for one-day and two-day delivery.


  • Delivery Speed Report. The FBA seller network is a wonderful resource for analytics. This analysis enables you to assess which SKUs delay delivery times and what methods should be used to guarantee quick delivery.


  • Automatic Product Classification. Based on the weight and dimensions of your products, Amazon will automatically classify them as standard or oversize.

Customers pay for instant gratification as part of acquiring their Amazon goods as soon as possible. These are just a few tools the Amazon FBA seller dashboard offers to help you optimize delivery times and identify potential flow disruptions. This helps to avoid client unhappiness and warns you about possible effects on your overall delivery approach and business from various products.

3.Simultaneous Delivery & Shipping

A successful online business has many moving elements that you must frequently manage on many platforms. However, Amazon FBA enables you to delegate control over delivery, shipping, and even a portion of your marketing. Your account can handle everything you require for your store. You can concentrate your efforts on product development and sourcing, inventory supply, and brand building through cross-channel advertising.

Interested in learning some insider advice for Amazon FBA sellers? Create an account and list your available products to get started. You can prepare your products before shipping them to the closest Amazon warehouse with the aid of Amazon Seller Central. Because each product needs a different code, description, and other specifications so that Amazon can reliably monitor your products, this calls for attention to detail.

Once you send your items to Amazon, it stores them until someone buys them. Currently, Amazon also handles the packaging, shipping, and customer support inquiries relating to product and delivery satisfaction.

4.Needs Zero Outside Marketing

Most businesses must devote a sizable portion of their budget to marketing. However, FBA eliminates the necessity for external marketing.

How do you employ FBA’s marketing tools? You can set up marketing and Amazon seller tools from your seller account to promote your goods. This comprises

  • Sponsored products
  • Sponsored brands
  • Sponsored displays
  • Stores. 

Each of these Amazon seller services includes built-in templates and dynamic widgets to assist you in creating personalized advertising to promote your product to a specific audience. You may regulate your monthly expenses and instantly assess your return on investment by setting a budget for the maximum amount you wish to spend each day on your ads through Amazon advertising.

5. Clearly Defined Scalability Path

The next phase is encouraging growth once you have control of the fundamentals of running an Amazon FBA business. If you use all of the resources at your disposal consistently and wisely, Amazon FBA is worthwhile. Amazon FBA also gives you the following options besides sponsored posts:


  • Optimize your existing products using analytics
  • Promote discounts and exclusive offers to help your business expand.
  • Make plans for brand marketing and sales during particular peak seasons.

Amazon FBA gives sellers more time to concentrate on other crucial aspects of their businesses by shifting their attention away from fulfillment. But as with any business, how much effort you put into it will determine how fast and effectively it grows. Additionally, after using your FBA dashboard’s tools, you’ll have time to broaden your presence through additional channels to connect with present and potential Amazon customers.

Amazon Selling Tips & Tricks for Success in Q3 2022

Here are some helpful and essential selling pointers for Q3 2022 that you should keep in mind.

1. Understand the Amazon Ranking Algorithm

Fundamentally, Google’s search and Amazon’s ranking algorithms are very similar. They both, for instance, rely on keywords to determine relevance. There are some significant differences, though. Amazon draws customers who are actively shopping and examines conversion and sales stats. That’s because this is a platform for purchases. Amazon PPC (Pay-Per-Click), sales history, organic sales, seller authority, impressions, click-through rate, and internal sales are significant aspects impacting the current Amazon A10 algorithm (Conversion Rate and Off-Site Sales).

amazon fba

2. Research Keywords

Amazon FBA uses natural language processing, an artificial intelligence technique. It creates well-known sentences by combining relevant words. Therefore, a few search terms that describe your goods and clients’ wants must be included in your listing. Consider investing more time in locating the right keywords rather than just adding them if you want your product listings to have greater authority.

amazon ranking algorithm

3. Receive Consumer Feedbacks

Your success as an Amazon fba seller depends heavily on reviews, which can significantly impact your conversion rate. Customer feedback is crucial since it lets you know what they like and dislike. Then, you can enhance your items. There is a Request a Review option on Fulfillment by Amazon. You can use it to persuade others to write product reviews. However, it would be great if you were to keep in mind that this does not imply that individuals will provide favorable reviews. The Amazon ranking algorithm used by Amazon seller services confirms the legitimacy of reviews by preventing paid reviews using sophisticated detection techniques.

e-commerce industry

Final Takeaway!

You are the pioneer of possible success if you enter the market with products already in high demand. Launching or maintaining your position among Amazon FBA sellers will be valuable through 2022 and beyond if you focus on developing your brand and stock and maintaining a consistent approach to optimization and product feedback.

The E-commerce industry is destined to stay and will only continue to develop over time, regardless of whether you’re a newcomer to the world of Amazon FBA or a seasoned business owner looking to extend your possibilities. How you adopt and use it to your benefit is up to you. Reach out to HRL Infotechs if you need any help excelling Fulfillment by Amazon as an Amazon fba seller.

How To Optimize Your Amazon Backend Keywords For Better Reach

Most Amazon brands & sellers are aware of Amazon listing optimization with forward-facing keywords. But backend search terms also play a big role here. Despite being largely invisible to consumers, backend keywords boost search rankings & drive sales when optimized for comprehensive content & SEO strategies. 

Following best backend keyword practice is crucial because Amazon has strict rules for search terms. Read through this blog to learn how to optimize your Amazon backend keywords for your listings.

Why optimize your Amazon backend keywords?

You might wonder why backend keywords are important. What benefit could they provide for your Amazon product listing?

Well, backend keywords improve your product’s ranking for other crucial keywords. You can put them on the back end of your website & still rank for them. Basically, they make your products discoverable. Let’s consider the example of you selling LED lights. Some people might look for LED lights, while others might look for Diwali lights. You would miss out on users searching using all the other terms listed if you only optimized for LED lights. 

Incorporating keywords (like Christmas lights, Diwali lights, or light strands) into the backend of your site ensures that you won’t miss out on worthwhile leads. This makes it easier for you to connect with customers conducting different product searches. 

5 tips for optimizing your Amazon backend keywords

Tip 1: Concentrate on the essential keywords

To improve your product’s ranking on Amazon, you must choose the best keywords for your business by conducting product keyword research. Concentrate on the most crucial keywords because you can only use 250 bytes for backend keywords. 

People’s searches are completely different on Amazon than they would on Google. So you need tools like Sonar to conduct the best product keyword research for your listing. You can even use such tools to view a keyword’s search volume.

Concentrating on essential keywords doesn’t require you to abandon your Google keyword tools. You can still determine the worth of your keywords with the Google tools at your disposal.


product keyword research

Tip 2: Listen to Amazon

You need to listen to Amazon if you want to optimize your backend keywords for maximum performance. Here are a few requirements for

Amazon has for backend keywords:

a. Keep Prohibited Search Terms to a Minimum

If you use certain categories of keywords in your backend search terms, Amazon will penalize you.

Including brand names, whether those of your own or your rivals, is a big mistake. Since it’s a part of your product listing’s keywords, this information is redundant. Using it in backend search terms will only cause Amazon’s search platform to suppress it.

Businesses are also prohibited from using abusive language, as well as UPC codes, ASINs, & other product identifiers.

b. Sort your keywords logically.

Make sure that the order in which you list each of your backend keywords makes sense. Consider how people look for things. What is the arrangement of those keywords?

This is important because Amazon prioritizes a logical order for search terms.

For instance, you want to write “red racing car” rather than “racing red car” because most users consider color before the product. And also, racing red car doesn’t make any sense. You should arrange your keywords in the order that a user would search for them.

Tip 3: Keep track of keyword performance.

Business owners often select backend keywords for their product listings & never look at them again. This is problematic because if you never update your Amazon backend keywords, your listing won’t perform to its full potential.

Instead, keep an eye on your backend keywords to determine whether they send relevant traffic to your listing. To find out if the keywords are still helpful, you can check for your Amazon keyword ranking or index performance.

Amazon listing optimization

Tip 4: Sparingly use keywords

If you’re used to optimizing for Google SEO, your first inclination is to use your keywords several times throughout your content. This behavior might transfer to your Amazon product listing.

You aren’t required to use keywords more than once by Amazon, nor is it advised. You will rank as long as you use them once on your page. 

You don’t even have to use clever integration techniques to scatter it throughout your page.

Use the general procedure when incorporating keywords into your listing’s backend. Use none that are on your page’s front page. And you’ll appear in search results for those keywords.

Tip 5: Each byte matters 

Remember (tip#1) when we said your focus must be on the most crucial keywords because you only have 250 bytes for backend keywords? Since there is a finite space, you should concentrate your Amazon listing optimization on the most vital & relevant keywords that work best for your purpose. 

You can also avoid punctuation when using Amazon backend keywords. This applies to all punctuation like commas, exclamation points, periods, & question marks. Each keyword you enter only needs to be separated by a space. 

Final Note

Your products rank higher on the Amazon search results page when you have backend keywords that are strong & well-optimized. So, never undervalue Amazon search engine optimization with backend keywords. 

Always double-check to see if entered keywords are being indexed by Amazon.  

Now you know the tips to Amazon listing optimization, use them to your advantage, like to increase your product’s visibility & thus drive sales and profits. Want experts’ help? HRL Infotech marketing experts can help you with Amazon account management, optimisation and  advertisement. 

Significance of Comprehensive Amazon Account Checkup!

Amazon FBA Guide to Monitor Your Amazon Account Health.

Struggling to understand the purpose of the Amazon Account Health page?

The performance of its third-party sellers, which includes you, is a significant aspect of Amazon’s business model. Amazon also enforced specific criteria and standards to give sellers the resources they need to evaluate and enhance their performance to guarantee that all third-party sellers offer uniformly high-quality products and customer support. You may access all these tools through the Performance Menu in Amazon Seller Central.

What Do You Mean by Amazon Account Health?

To sell on Amazon implies accepting to deal with their guidelines. To continue selling on Amazon, you must meet several requirements; failing to do so consistently might result in a warning, account suspension, or, if not amended, account removal. Maintaining account health metrics at specific levels is essential for the same.

Getting Started with Amazon Account Health Rating.

You may check the status of your Amazon account in Amazon Seller Central using the Amazon Account Health Rating (AHR) tool. It depends on how well you follow Amazon’s selling guidelines. It considers specific things like unsolved policy infractions on your account over a fixed time.

Currently, only professional sellers have access to this page. Amazon wants its vendors to keep their accounts in good standing by adhering to the requirements. Amazon made a few adjustments to how you may check the status of your account, and the retail behemoth promises that the policies will continue to be improved.

  • You have to sustain a ‘Good‘ amazon account health rating and deal with all policy violations within a specific time.
  • Amazon Seller Central might delete your account if your AHR is ‘Critical‘ or ‘At Risk.’

Which Account Health Metrics Need Attention on the Account Health Page?

Your Amazon Seller Central account now has an Account Health Page that lists the 7 key metrics you should pay attention to. Not that you should ignore other stats, but these are essential for preserving your ability to sell on Amazon. Also, as a little bonus, Amazon claims to have removed some metrics from the Account Health page, which are seller metrics for which

1.Order Defect Rate

The Order Defect Rate (ODR) evaluates your overall efficiency in exceeding consumers’ expectations over the previous 60 days, as promised by the A-to-Z guarantee. It covers an array of subjects, all of which must have an aggregate ODR of less than 1%. A problem exists with an order if:

  • Has negative feedback
  • A successful A-to-Z claim
  • Credit card chargeback


amazon account health rating

2. Cancellation Rate

Only seller-fulfilled orders are included in this metric, which tracks order cancellation rates across 7 days. For instance, it wouldn’t affect your cancellation rate if a consumer canceled a pending order (CR). This statistic for account health must be less than 2.5%.

3. Late Dispatch Rate

The Late Dispatch Rate (LDR), calculated over a 10 or 30-day period, is the proportion of total orders (as a percentage) for which the shipment confirmation was provided after the anticipated ship date. If your LDR is over 4%, you risk receiving a warning or being suspended.

amazon account health

4.Valid Tracking Rate

The Valid Tracking Rate (VTR), shown over 30 days, calculates the proportion of total orders for which it has provided a valid tracking number. Once more, this metric only applies to orders that the merchant fulfills. Maintain this statistic at or above 95%, and you should be fine.

5. On-Time Delivery Rate

The number of packages that arrive at their destinations by the estimated delivery date as a percentage of all orders is known as the On-Time Delivery Rate (OTDR). Keeping it at 97% is better because this metric only applies to seller-fulfilled orders.

6. Return Dissatisfaction Rate

Last but not least, this indicator looks at how happy a consumer is with the return process. The Return Dissatisfaction Rate (RDR) must be necessary for the Return Dissatisfaction Rate (RDR) to be around 10%, although it may increase if you:

  • Receive unfavorable feedback (Negative Return Feedback Rate),
  • Ignore a return request for more than 48 hours (Late Response Rate), or
  • Incorrectly reject a return request (Invalid Rejection Rate)
amazon seller

7.Invoice Defect Rate

Amazon unveiled the Invoice Defect Rate metric in June 2020. It intends to assist independent sellers in keeping an eye on the invoicing experience that Amazon Business clients receive when they need receipts or invoices for tax and accounting purposes.

What Exactly is the Amazon Invoice Defect Rate?

By the Amazon Business invoicing policy, the fraction of orders placed by Amazon Business customers for which you did not deliver a downloaded VAT invoice (or a receipt) within one business day following the shipping confirmation. Amazon advises sellers to keep their Invoice Defect Rate under 5%. As of this writing, nothing needs to be done if your Amazon Invoice Defect Rate is higher than this threshold.

What Happens if You Don't Meet the Amazon Account Health Metrics?

Amazon will ask you for a Plan of Action (POA) for improvement if you don’t meet the desired KPIs for Account Health within 48 hours. If Amazon accepts your POA, which shows that you comprehend the issue and your plan to fix it, Amazon won’t suspend your account in that case.

How May We Assist You?

Maintaining your Amazon account health should always come first, but not at the price of keeping up with other aspects of your business. Utilizing HRL Infotechs is hands-free and can significantly save your time. Once everything is set up, you may leave it running in the background and make any necessary future little adjustments. However, if you don’t use it, you’re losing out on something really fascinating. So, register immediately and start a journey towards becoming a top amazon seller.