eBay Promoted Listings: How to Boost Sales while Spending Less on Advertising?

Make the Most of eBay Promoted Listings with Lower eBay Advertising Costs!

This guide will help eBay sellers to maximize sales and profit from eBay Promoted Listings while keeping expenses in check.

Did you realize that eBay Promoted Listings cost you 2 to 3 times as much with eBay’s suggested ad rates while generating no more money? So how can you improve the success of your online product sales? Sellers may spend significantly more money than necessary on e-commerce advertising due to a lack of awareness of eBay’s Promoted Listings and bidding function. Additionally, it might not produce the necessary ROI. One crucial challenge you must comprehend is when to select safer or more aggressive bids.

How Much Does eBay Advertising Cost?

A bidding process is used for eBay Promoted Listings; you can choose to pay as much or as little for them. When you put up your promoted listing, you can choose a percentage of the final sale price as the ebay advertising cost. This can range from 1% to 20% of the price of your final transaction.

You (the seller) will choose the percentage of the final sale you will pay eBay if your item is sold through promoted listings. The percentage you chose while configuring your promoted listing ad is deducted from the total sale price when a customer clicks on your promoted listing and purchases the item within a 30-day window. eBay doesn’t take the percentage unless your item sells, as long as the buyer has clicked on your promoted listing in the last 30 days.

Based on the product you chose and the category you’re selling in, eBay will let you know what average rate (%) your competitors are setting their eBay promoted listings cost under while you’re putting up your eBay sponsored listings campaign. According to your campaign and advertising plan for your eBay sponsored listing, you can choose to match competitors, go above or below, or do both.

How Can You Determine if You're Overpaying?

If you have set your eBay Sponsored Listings rate too high, there is no easy way to detect it. Overpaying will reduce your profit margin and affect your company. eBay won’t protest receiving a more significant percentage of your sale. As a result, you must experiment. It is advisable to start low and increase gradually while adhering to the rising sales pattern. That ought to constantly determine the ideal rate.

Will eBay Promoted Listings Reduce Your Profit Margin?

Knowing your business’s constraints and being diligent with your cost- and budget-controlling is essential. Your revenues will undoubtedly decrease if you increase your eBay Sponsored Listings proportion only because other merchants outperformed you. You will always have to contend with a bigger fish with a bigger budget.

As a result, adjust your eBay Promoted Listings to fit your company’s goals and profit margins.

  • Utilize your resources
  • Play to your strengths
  • Be aggressive

Increasing your percentage may not have much of an impact on sales for some listings. For some products, a lesser ad rate or none may be appropriate.

Whether or not the listing can be optimized in other areas depends on the product, how popular it is, and how much demand it has. You should also understand your item’s sell-through rate (conversion rate) before promoting the listing so that you can assess how it performs over time.

Tips to Boost Sales with Low eBay Advertising Costs

Making the most of eBay Promoted Listings would be beneficial because they are an important component of your e-commerce marketing strategy. That will increase your sales while also assisting you in keeping expenses under control. The greatest techniques for helping you lower your eBay promoted listings cost have been compiled by us.

1. Scale Up Your Product Visibility

Our findings indicate that advertising eBay product listings increase impressions (4-5 times) and product page visits (60-70%).

It’s interesting to note that advertising has a substantially lower CTR (click-through rate) than organic results—up to 10 times lower. The good news is that sales conversion rates are equivalent to organic traffic when potential customers have clicked the advertisements and are perusing the product pages.

2. Lower Ad Rates Reflect Higher ROI

Most sellers can boost their sales even more (+80%) by bidding higher (frequently at the eBay-recommended rates). The truth is that equivalent results can be obtained at 30–40% lower prices with a sound bidding approach.

ROI-optimized marketing aims to grow sales as much as possible while cutting expenditures. Organic sales, those made without advertisements, may occasionally be somewhat destroyed by paid sales, depending on the product sold and the rate at which it is promoted.

Fortunately, dismantling organic revenues by sponsored transactions is only slightly prominent. However, the circumstances may vary depending on the vendors and the products. Therefore, it is advantageous to have an automated system for managing campaigns that would turn off ads when they are not required. This supports the use of a safer bidding strategy.

3. Research & Testing Based Strategy

Due to the fluctuating ad rates of other sellers, such as greater bids during the Holiday season, sellers should regularly alter their bids. Sellers should utilize more aggressive bidding for goods with more significant profit margins. In contrast, less money should be spent on advertising for goods with lower profit margins.

Finding the correct balance in both circumstances is essential; avoid overpaying for promotions and extreme cost-cutting. You might lose a lot of prospective transactions in the latter scenario. Finding sweet spots becomes a lot simpler when you have data and can recognize trends at scale. It is inappropriate to apply the same ad rate to all product categories. Data supports it. Often, the best bidding strategy is what matters rather than a safe or aggressive one.

4. Monitor Your Store Traffic

To see the relevant statistics you may use to track which of your promoted listings are performing effectively after launching your campaign for promoted listings, scroll to the bottom of your advertisement dashboard, pick your campaign, or select any specific promoted listing.

Additionally, you may view your traffic dashboard by choosing traffic from the performance drop-down.

So, we’ll examine all the information, including impressions, page views, and sales volume. In addition to the advertised impressions, we also have organic impressions here. The percentage for those is also visible.

You can now assess the success of your promoted listing by comparing the green portion of the graph—which represents the promoted listings—to the blue portion, which represents the organic listings. The number of items sold follows the page visits.

Is it worth using promoted listings on eBay?

The product discoverability and visibility that Promoted Listing ads on eBay provide enhances your chances of making a sale. You’re much more likely to boost sales and expand your business if you use eBay advertising tools to advertise eBay listings for more visibility.

eBay Promoted listing

Why do my eBay listings have zero views?

Promoted listings, according to eBay, had a 36% increase in views. Many additional purchases result from this, and you only pay the fees on sales generated by the advertisement. Typically, no advertising price is applied to sales you made as a result of searches where you ranked.

Final Thoughts!!!

As you can see, there are many advantages for you as an eBay seller when using eBay Promoted Listings. Start small and build your investment in eBay listing marketing as you see results if you’re still unsure whether to employ it. Reach out to HRL Infotechs to assist you with eBay Promoted Listings now.

Top 7 Amazon Account Management Services You Can Avail in 2022

The success of your business on Amazon depends on how efficiently you manage your Amazon seller account. And though Amazon account management services  may seem quite easy, selling through comprehensive management while adhering to the guidelines is a highly daunting task. You can delegate this task to an account manager.

If you are a registered Amazon Seller, these 7 account management services can help you stand out of the crowd. Keep reading this blog to know about the top 7 services you can avail of in 2022. 

Top 7 Amazon Account Management Services

1. Amazon Seller account

One of the first things an agency will discuss with you is setting up your Amazon Seller account. The thing might seem overwhelming, especially if you are new to the Amazon marketplace. But building a great business needs you to figure out your business model and products with your account manager.

Research helps them sort out what products or strategies your business needs to stand out in the Amazon marketplace. 

Creating your Amazon Seller Account

Opening an Amazon Account is similar to other registration processes. One just needs to type in the details and necessary info about the business. You will have to create identification documents for the background checks.

With your Amazon Seller Account, you can choose to go as a professional or even as an individual account. A professional account helps if you are selling a large volume of products every day.

Amazon Account Management

2.Amazon Listing Optimization

As an Amazon Seller, it’s crucial that your business consider optimizing its Amazon listings. Ticking off this service from your list means your customer doesn’t find your product listings and moves on to your competitors making their purchase. 

Optimizing listings help your product rank higher in Amazon’s search results and thus add to your sales number. Several factors count for making your product listing successful with optimization, like keywords, quality photos, optimized titles and descriptions, and more.

Here’re the aspects your account manager will use to help you succeed on Amazon:

  • Optimize your product title and description on Amazon
  • Use visually appealing images on your product’s detail page
  • Optimize the bullet points
  • Leverage A+ content
  • Optimize Amazon backend keywords for better reach

3.Enhanced Brand Content

If you want your products to grab the attention of consumers, Enhanced Brand Content (or EBC) is there to help you out. Amazon EBC is open to all sellers who are registered through the Amazon Brand Registry process. So there’s no reason your account manager wouldn’t leverage this function.

Benefits of Amazon EBC

  • Your product stands out among the competition.
  • Buyers’ eyes get attracted to your listings.
  • Reduced bounce rates on your products.
  • Your product’s info is accurately conveyed to customers.
  • Seamless user experience on all devices for users.

4.Product Listing Management

Competition on Amazon is becoming tougher and tougher. So, going on the platform without a proper listing management strategy will only end you up in a situation where you’ll find it difficult to drive sales. It is better to delegate product listing management if: 

  • You don’t have enough time to check your Amazon business.
  • Have numerous product listings making it difficult to monitor all.
  • You are not well-versed in Amazon product management.
  • And not keen on taking risks while experimenting.

Hiring an account manager is your best option. Your product listing manager will offer you the following services:

  • Add listings to the right category
  • SKU (Stock-keeping Unit) for every inventory item
  • Product listing optimization
  • Content management for listings
amazon store management

5. Brand Registry

Amazon Brand Registry was initially launched as a program to help sellers protect their brands from false brands. But over time, it has evolved into a whole suite of services.

The foremost advantage of your account manager offering Brand registry as a service is that you get direct influence on detail pages. Furthermore, your business gets access to top tools like Amazon EBC, Sponsored Brands Ads, Amazon Attribution tool, Amazon Live Creator, etc., which will help you stand out on the platform.

Benefits of Amazon Brand Registry

  • Greater control over product detail pages.
  • Listing with multiple product identifications (outside EAN & UPC codes.
  • Ability to offer advanced seller support.
  • Access to ML-based predictive automation.

6.Amazon Advertising PPC

Amazon advertising PPC is another great service you can opt for. Since customer shopping preferences are increasingly shifting online, sellers have a greater competition to capture sales. Though organic rankings are important for your business, advertising on the platform can help you reach more customers. 

An effective Amazon advertising PPC strategy helps all sizes of businesses. Without one, your listings may be lost in about 350 million products on Amazon. 

amazon account management

7. Preparation and Logistics

Amazon logistics is a delivery & shipping service that complements other services offered in Amazon Full Account Management.

The assigned manager for your Amazon Store Management will assist you in preparing for the things once you get sales. They will ensure your packaging abides by the guidelines, whether local or international. You will also be provided with a computation on tax & duty rates to allow smooth transactions of your shipment.


To summarize, you can avail yourself of countless Amazon account management services to boost your sales. You can also look out for the Amazon account manager to see the services we have discussed here. Remember, an account manager will handle all your work, so choose an experienced person for the job. We at HRL Infotech have an efficient team who can help you with your account. 

How to Boost Your Sales by 3X during the Amazon Holiday Season?

Guide to Shoot Up Sales by 3X this Amazon Holiday Season!

The Amazon holiday season is approaching soon. People buy Holiday gifts for themselves and their loved ones during this time. Whether or not you have been a long-time Amazon seller, you know how busy Q4 can be for brand sellers.

But besides buying Holiday gifts, consumers frequently purchase other goods, particularly electronic devices, and phone accessories, by taking advantage of fantastic discounts at numerous shopping events. Therefore, you must start planning as soon as possible to use digital marketing to attract as many clients as possible. You can promote your products to sell on Amazon independently but must elevate your game by working with marketing experts.

This blog will cover every strategy you can use to increase sales during the Amazon holiday shopping season and close the year strong on Amazon Seller Central.

How can you boost your sales on Amazon holiday season?

1. Optimize Amazon Product Listing 

You can stand out, attract new and returning customers, improve conversion rates, and boost sales by Amazon product listing optimization. Let’s examine some guidelines for improving product listings:

  • Optimize for Mobile: Mobile devices account for almost 3 of every 4 online shopping. Therefore, your initial task should be to optimize your product page for mobile customers. Your product title is one important factor that demands your attention. Customers are less likely to click if they can’t see the entire title. Try keeping your product titles to 80 characters or less while including essential keywords. Avoid cramming the title with keywords; doing so could lower your search engine rankings. Instead, start the title with the necessary keywords.

  • Use Quality Product Images: Next, focus on your product photos, which are pretty crucial for boosting sales on Amazon, especially during the holiday shopping season. Ensure your camera has a good resolution and that each photograph complies with Amazon’s requirements. Customers are more likely to purchase in only a few seconds when the Unique Selling Point (USP) is communicated through high-quality images.

  • Apply Holiday-theme Keywords: Consider adding holiday-related keywords to your content to increase traffic to your product page. Utilizing resources like Google Keyword Planner, you can conduct keyword research. You could also want to seek holiday-related keywords that your rivals are using. Please consider their search volume when adding them to your Amazon product listings.
Amazon Product Listing

2. Stock Up Your Inventory

Ensure you have enough inventory to meet the increased demand during the Amazon holiday season. Stocking up inventory means you have more significant potential to make more holiday sales. Inventory levels also affect your Amazon listing optimization. Products to sell on Amazon Seller Central with low stock levels are less likely to appear on the first page of search results. Also, customers are more likely to trust a company with more product units available. 

3. Use Sponsored Ads to Raise Traffic

Improve your search engine results and increase traffic to your product page with sponsored ads. You can run various sponsored advertisements, including display ads, sponsored product ads, and sponsored brand ads.

  • One of the most acceptable ways to promote some top products is through Sponsored Product Ads. For the Amazon holiday season, you can promote your top sellers to a broader audience of prospective buyers. Customers are taken to the relevant product page when they click on a Sponsored Product ad.


  • You may promote various products to sell on Amazon and increase traffic to your store by using Sponsored Brand Ads. Using brand advertisements, customers can learn about your store’s most recent holiday promotions and specials.


  • You can use Display Ads to reach out to prior clients and inform them of the most recent promotions. This can persuade them to finish an unfinished purchase or make a new one. Additionally, it aids in directing outside traffic to your product page.
Use Sponsored Ads to Raise Traffic

4. Maintain a Competitive Pricing

Consider your competition’s pricing carefully. Since pricing influences your Amazon sales and profitability, it is a crucial factor. Ensure you maintain the most competitive pricing possible. For the holiday season, you might consider maintaining cheaper costs than your rivals since this could boost your Amazon sales. Thought should be given to your profit margin.


5. Set Lightning Deals into Action

Customers look for deals over the Amazon Holiday season. As a result, you can use lightning offers for a few of your products. Lightning Deals are deals where a product is offered at a steep discount for a brief period. These are short-term Amazon sales that are available on the Amazon deals page. You need a Professional Amazon Seller account to execute a lightning deals promotion.

On Amazon, lightning discounts increase traffic and sales while raising brand recognition. The following standards must be met for your product to qualify for lightning deals:

  • You must set your discount prices 20% above your retail price. Deal cancellation may result from lowering prices by less than 20%.
  • A fulfillment center needs to be stocked with the bare minimum of inventory.
  • You must have a 3.5 overall star rating.
  • Your items must be eligible for Prime.
  • You must abide by the rules on deal frequency and consumer product review guidelines. 
Set Lightning Deals into Action

6. Design a Storefront around Holiday Theme

During the holiday shopping season, brick-and-mortar stores put on seasonal displays. So, why not use this strategy in your Amazon storefront?

Using content related to the occasion, you can create a storefront with a festive feel. Use A+ content to express your brand’s story uniquely. You can utilize high-quality lifestyle photos and color experimentation to distinguish your brand store. You can reposition your products to sell on Amazon as holiday gifts and make gift bundles.

7. Acquire the Buy Box

Most Amazon product listings include a widget called the Buy Box. It enables customers to buy as quickly and efficiently as possible. Competitors might vie for control of the Buy Box. Gaining the Buy Box has various benefits. A rise in Amazon sales is the most noticeable. Regardless of the seller, customers will probably use the Buy Box to make purchases. Thus, if you win the Buy Box over the holiday season, your sales will increase by 200%.

Win the Buy Box in the following ways: 

  • You must possess a Professional Amazon Seller account. 
  • Your account also needs to be in good health. A healthy account performs well in terms of shipping, customer service, and adherence to Amazon product rules. By login into your Amazon Seller Central account and selecting Performance and Account health, you can rapidly check the status of your account.
  • Maintain a stock of your products.
  • Improve on your seller feedback (Boost your seller ratings)

8. Be Eligible for Amazon Prime

Being qualified for Amazon Prime has significant advantages for your company, given that there are more than 200 million Prime members worldwide. Most Prime customers subscribe to one- or two-day shipping, so you can start by offering that. Additionally, having Prime eligibility makes you more visible in searches. Customers seek Prime-eligible products; therefore, they will likely come across your offering.

Moreover, it helps you get the Buy Box, which results in more sales.

You are automatically Prime eligible if you use Amazon’s fulfillment by Amazon (FBA) service to sell. You can sign up for the Seller-Fulfilled Prime (SFP) program even if you don’t sell on Amazon FBA. You can sell on Prime once you’ve satisfied the prerequisites.


9. Consider Product Returns

Product returns are an unavoidable aspect of selling products on Amazon. Products purchased between the Amazon holiday season, must be eligible for return through January 2023, according to an extension of Amazon’s holiday return policy. While an Amazon seller may not find this easy, ensuring your product listings are optimized for the marketplace is crucial. Making a backup plan for the Amazon holiday season is also crucial.

Provide Quality Customer Service

10. Provide Quality Customer Service

Providing excellent customer service is one technique to draw in both present and potential consumers. Shopping during the holidays may be challenging.

The best strategy to “wow” your customers is to make their purchase an unforgettable experience. When they contact you, be kind and professional, get back to them within 24 hours, and don’t forget to write them a thank-you note when they make a purchase. Positive evaluations generated by good customer service will boost search ranks and draw in new clients.

Consider Product Returns


A fantastic opportunity to increase amazon sales and revenue with Amazon Seller Central throughout the Amazon Holiday Season. You may differentiate yourself from the competition, improve traffic to your product page, boost amazon sales, and make more money using the above mentioned strategies. You may also approach HRL Infotechs for assistance in assessing your company and developing plans to increase sales and reduce risks during the Amazon holiday shopping season.