What are the KPIs to Calculate Success of an E-commerce Marketing

With the increase in online selling platforms of the businesses, it is vital to understand the key performance indicators that define the success of e-commerce marketing. In this article, we are going to know what these essential KPIs are and focus on the role of Walmart advertising agencies in driving the success in this competitive space.

What is Campaign Measurement and Why is it Critical for eCommerce?

It involves gathering data, studying the outcomes, and assessing how well your marketing efforts are doing. The process helps you to make smarter choices for your future marketing plans. It is important in eCommerce because it has a direct impact on your sales, conversion rates, and overall progress. 

What is a KPI?

KPI is a performance indicator, which is how you measure the success of your object over a period of time, like a score or grade. It helps the team to know what they should be aiming for, see how far they have come, and gives useful information to make smarter choices.

What is Success in E-commerce?

Success on an eCommerce platform may seem to be a very straightforward concept but it is quite subjective. For what sales may be considered a hit for one company, could be viewed as a failure for some other company. 

What is clear is that the primary goal of e-commerce is to make sales which is why they are online to begin with. The key is to identify the primary metrics on which your goals should be based. They should be specific, measurable, time-bound, achievable and most importantly, they should be realistic. 

If you think that you would not be able to make a 1000 sales today, it is completely fine. Every successful e-commerce company started from scratch and progressed with each passing day.

E-commerce Marketing Services and the Path to Success

When it comes to marketing, your business can’t do it alone. When you take assistance from a specialized e-commerce marketing agency, they help you get that competition cut. The services offered by such companies provide you with a wide range of strategies and activities following which, you may get a path to your success. 

1. Search Engine Optimization (SEO)

SEO optimizes the product listings and website content to get a higher rank in the search engine results. A Walmart advertising agency would often work on enhancing the brand’s visibility on its platform through SEO techniques. The metrics to assess seo success are: 

Organic traffic: The number of visitors who find the brand’s products through search results which were not paid for.

Keyword rankings: By monitoring how well the brand products are doing based on the relevant keywords on the platform. 

2. Pay-Per-Click (PPC) Advertising

This method of driving the traffic to a particular brand’s product is done through paid ads. Effectiveness of such campaigns are tracked through KPIs such as cost per click (CPC), and Return on Advertising Spend(ROAS). 

3. Conversion Rate Optimization (CRO)

This important aspect of e-commerce marketing involves the user experience to increase the percentage of visitors who make a purchase. The KPIs that measure CRO include:

conversion rate: Percentage of visitors who made a purchase on the website.

Shopping Cart Abandonment Rate: This measures the number of users that add products to the cart but do not purchase. 

4. Social Media Marketing

Social media platforms play a significant role in e-commerce marketing. Metrics for social media marketing success include:

Most importantly social media has been playing a very crucial role in e-commerce marketing. Metrics for which are- Engagement rate: Is measured by the number of likes, shares and comments on the social media content.

Followers: A track is kept on the number of followers of the brand on social media. 

Essential KPIs to Calculate Your Success on eCommerce Success

When collaborating with a Walmart advertising agency, it’s essential to monitor specific KPIs to ensure the success of your e-commerce marketing campaigns on Walmart’s platform. Let’s explore the key performance indicators that matter the most.

1. Sales and Revenue

The main desire of each marketing campaign is to boost sales and income. The KPIs give a clear view of how well your marketing did when it comes to outcomes. For any eCommerce marketing company, it is essential to monitor sales for measuring success. More the revenue and sales, it indicates a good ROI and a good partnership. 

2. Customer Acquisition Cost (CAC)

It is essential to understand how much it costs to acquire a new customer. Lower the CAC means that you are acquiring the customers more efficiently, which is a win-win for both the ecommerce marketing company as well as Walmart ad agency. 

3. Customer Lifetime Value (CLV)

CLV is how you measure the valuability of a customer to the brand in the long run. It is not just  their first purchase but also how they expected to spend throughout their entire customer journey. A high CLV indicates that the brand is doing well in retaining the customers trust and that their eCommerce marketing strategies are working effectively. 

4. Return on Advertising Spend (ROAS)

This vital metric is how you evaluate how the ad campaigns are doing on walmart platform’s or the websites. It gives you the revenue you are earning on each dollar you invest in advertising. A positive ROAS means that your ad campaigns are making money and that it is helping you succeed.

5. Inventory Turnover Rate

Managing inventory is often something that people tend to forget about. When you sell your products quickly, it means that you have used your resources wisely. If the ITR is high, it indicates that your marketing is working well. 

6. Shopping Cart Abandonment Rate

If you are an eCommerce company and see when people add things to their carts but don’t buy them, it feels infuriating. The lower the shopping cart abandonment rate, the better your marketing is working. It proves that your marketing efforts on your product listings, descriptions and how users experience your website are matching with that of your customers expectations. 

The Power of Customer Satisfaction and Reviews

In the e-commerce realm, what customers say matters a lot. When customers give positive feedback and write good reviews, it’s a sign that brands working with Walmart advertising agencies are doing well. These reviews create trust and lead to more sales. Managing accounts effectively makes sure that customers have a smooth and happy shopping experience, which makes them happier and more likely to leave positive reviews.

Mobile Traffic and Conversions

As the use of mobile devices continues to grow, it’s essential to monitor the percentage of traffic and conversions coming from mobile users. A well-optimized mobile experience can significantly contribute to the success of e-commerce marketing campaigns. Walmart advertising agencies need to ensure that their strategies cater to mobile users to maximize success.

The Significance of Email Marketing

For businesses engaged in e-commerce marketing, email marketing remains a valuable tool. Tracking metrics such as email open and click rates helps assess the effectiveness of your email campaigns. Higher open and click rates indicate that your email marketing efforts are resonating with your audience, driving traffic to your website and potentially increasing sales.

Customer Retention Rate

In e-commerce, acquiring new customers is important, but retaining existing ones is equally vital. The customer retention rate measures how many customers return to make repeat purchases. A high customer retention rate is a clear sign of success, as it demonstrates that your products and services meet customer expectations and keep them coming back for more.

The Impact of a Walmart Advertising Agency

Walmart advertising agencies play a pivotal role in the success of e-commerce marketing campaigns on Walmart’s platform. Their expertise in account management, combined with their ability to implement effective marketing strategies, can significantly impact a brand’s performance. Businesses partnering with these agencies should closely monitor the KPIs to ensure that their marketing efforts align with their objectives and drive positive results.

In conclusion

E-commerce marketing is a dynamic and ever-evolving landscape. To thrive in this competitive environment, businesses, along with their Walmart advertising agencies, need to continuously assess and optimize their strategies. Understanding and monitoring these key performance indicators is essential in evaluating the success of e-commerce marketing efforts. By focusing on these KPIs and working closely with e-commerce marketing agencies, businesses can unlock the full potential of their e-commerce ventures and stay ahead in the online retail game.

What is Instagram E-commerce Shop and Sale Strategy

Founded in 2010, Instagram, a simple photo-sharing app, has evolved into a busy business hub, allowing businesses of all sizes to demonstrate and sell their products directly on their Instagram profiles. By 2020, Instagram celebrated a significant milestone with approximately 1 billion users. The increase in the number of users shopping on Instagram drives this growth. A remarkable number of people report that they shop on Instagram every week. It has made shopping effortless through features like the shopping tab, product tags, and buy now buttons. However, you may wonder how your brand can stand out in Instagram e-commerce marketing, with innumerable businesses fighting for attention. This extensive article will be your ultimate guide to Instagram E-commerce marketing, providing you with all the details to craft a winning Instagram E-commerce strategy for 2023. 

What is Instagram E-commerce marketing?

Instagram E-commerce Marketing uses the platform to demonstrate, promote, and sell your products. The businesses can run their entire e-commerce operations on Instagram or use it as a complementary channel to running a sponsored ad to their existing online stores. 

To establish a shop on Instagram, brands must first have a business account. Once that is in place, they can set up an Instagram Shop, acting effectively as a virtual storefront on Instagram. Instagram shops are trendy among the younger generations. In the United States alone, Gen Z and millennials most likely make purchases through social media, guided by its convenience. 

Imagine casually scrolling through Instagram’s Explore section and stumbling upon a captivating perfume. With a simple tap, you can hit the “Shop Now” button, add the product to your cart, and complete the purchase—all without leaving the app. It’s a shopping experience that’s truly effortless.

Embracing Instagram Shops for your e-commerce Instagram Store doesn’t just promise a potential boost in sales. It brings forth a plethora of other advantages as well. Let’s delve into the top six benefits of Instagram E-commerce marketing:

1. Simplified Shopping with Instagram Features

Instagram Shopping streamlines the entire buying process. Thanks to its user-friendly shopping features, around 44% of social media users have purchased via Instagram. Shoppers can discover and purchase products without exiting the app. Integration with platforms like Shopify further simplifies the process, enabling brands to sync their products to Instagram, create shoppable posts, and run ads. This harmonization maintains the consistency of the look and feel of their Shopify store on Instagram Shops.

2. Loyal Customers Turn into Promoters

Satisfied customers are often inclined to share images of their purchases on Instagram. This user-generated content (UGC) is powerful and persuasive advertising and is free. Encouraging customers to post and tag your products with a branded hashtag can be highly effective. Brands can then selectively reshare the best UGC with their audience.

3. Enhanced Customer Interaction

Instagram boasts a median average engagement rate of 0.67%, surpassing Facebook and Twitter significantly. This high level of engagement makes Instagram an ideal platform for engaging and interacting with consumers. Features such as direct messages (DMs), contact buttons, comments, and Stories provide brands with multiple avenues for establishing personal and interactive connections with their customers.

4. Wider Reach to Target Audiences

Given Instagram’s massive global user base, it provides easy access to your brand’s target audience. Many users actively explore business profiles in search of products and services. Over 200 million Instagram users visit at least one business profile every day.

5. Openness to advertising

Instagram users are not only open to encountering products and services on the platform, but they also embrace it. An astounding 90% of Instagram users follow at least one brand, and 50% express heightened interest in a brand when they encounter Instagram ads. Users follow brands to stay updated on new products and services, making promotional campaigns highly effective. 87% of users act impulsively after seeing a product on Instagram.

6. Boosting Brand Awareness

According to Meta, around 44% of people are open to shopping for new brands they discover on social media. Many users actively search for products on social apps, making Instagram an ideal platform for elevating brand awareness.

Five Examples of E-commerce Stores Leveraging Instagram Shops

  • Beardbrand: This male grooming and personal care brand educates its Instagram followers about beard care, tips, and product ingredients. In its Instagram Shop, Beardbrand showcases its bestsellers and latest launches, offering product bundles for convenient shopping. The product descriptions are easily accessible to the users, who can purchase within the app. 
  • Tentree: This fantastic brand is committed to sustainability as it plants ten trees for every sold item. They make their clothing from sustainable materials such as hemp, cork, and organic cotton. Also, their Instagram handle features educational posts about sustainable material sourcing, user-generated content, and appealing giveaways. 
  • Cowboy Bikes: They specialize in electric bikes for urban cyclists. The Cowboy Bikes exhibit their electric bikes against aesthetic cityscapes on Instagram. They also provide a comprehensive guide on how to use its app with its electric bikes and point out the environmental achievements—neatly organizing the bikes into collections for easy browsing within the IG Shop. 
  • Allbirds: This footwear brand is also a sustainable option committed to educating its consumers about environmental sustainability while promoting its products on the IG Shop. The shoppable posts simplify the experience, allowing the customers to explore product pages and make purchases smoothly. They collaborate with influencers and regularly share UGC to connect with their audience. 
  • Package Free: They brag about their well-organized IG Shop that simplifies the shopping experience for the customers as they have carefully curated sections with products divided into Kitchen, Bath & Body, and Zero Waste Kits. An “On the Go” section spotlights products that seamlessly fit into consumers’ daily routines. The brand’s shoppable Instagram Stories provide an additional avenue for customers to engage with its products.

Five Sale Strategies that would get you E-commerce Success on Instagram

After seeing the above inspiring examples, let us now see a few essential sale strategies that are sure to propel any e-commerce store to success on Instagram, particularly in the domain of Instagram E-commerce Marketing:

1. Product Tagging

Power shopping tags to transform your Instagram posts into direct shopping opportunities. Through these tags, the users can easily access the product details, price, and description. A simple tap lets you navigate your Instagram shop and complete the purchases efficiently. As a brand, you can also make shoppable posts as IG ads. For example, Meow Meow Tweet does a great job of prompting customers to buy things directly on Instagram using unique post tags. It makes it simple for customers to find and buy products because each item is tagged and linked.

2. Use stickers in your Instagram Stories

That let people shop. It makes users more interested and engaged with your content. They are achieving Your Instagram E-commerce Marketing Goals in 2023. These stickers guide users to the specific products that pique their interest, delivering a seamless shopping experience.

3. Collaborate with Influencers

When it comes to trust, people tend to place more faith in the opinions of fellow individuals rather than brands, especially when that content feels authentic. Influencers are essential for showing your products to more potential customers. Instead of mainly choosing influencers with many followers, it’s wise to pick those with lots of interaction with their audience. According to Glossy’s Influencer Index, sheer audience size is no longer the sole indicator of success regarding influencer partnerships. 

Additionally, a survey of US adults revealed that 61% of respondents expressed interest in brands that offer authentic content. In online shopping, it often means teaming up with regular people with smaller followings, like nano-influencers and micro-influencers. These people, who have fewer than 100,000 followers, are seen as more accurate and down-to-earth than celebrities. For instance, Allbirds, a shoe company, often partners with an influencer named Ethan Glenn to reach more people on Instagram.

4. Utilize Shopify Collabs

Shopify Collabs is a program that allows approved creators to earn revenue by partnering with Shopify merchants. This initiative follows Shopify’s acquisition of influencer marketing firm Dovetale in April 2022 and aims to fuel merchant growth further. Through Collaborations, sellers and influencers can easily connect, collaborate, and promote products to fresh audiences through various social platforms. Merchants can establish their payment terms for content and negotiate rates with creators.

5. Host Giveaways

Instagram giveaways are a great way to generate interest and excitement among the followers and customers for your brand’s products. You could consider hosting giveaways during holiday seasons or through new product launches. To encourage participation, you must give clear and precise instructions in the captions on how they can enter. For instance, you could request the participants include specific hashtags in their stories or posts and tag a certain number of their friends in the comment section to enter the giveaway contest. Take Lunchkins, for example. They like to do fun giveaways to get folks talking about their brand. In one of their giveaways, they ask people to follow six different accounts and join through the link in their bio. Participants can earn additional entries by tagging more accounts in the comments section.

Promote User-Generated Content (UGC)

With 42% of consumers saying it strongly influences their shopping decisions in beauty, health, and wellness, user-generated content (UGC) is a powerful tool. UGC is more tempting because it is a simple, affordable way to expose your business to a significant percentage of your target audience. Encourage your devoted customers to post images of your goods on social media and relevant hashtags, and mention your company to take advantage of UGC. Choose the UGC that best fits your brand’s image and repost it for your followers. The case of Tentree, a sustainable apparel company, is a prime illustration of this tactic. They encourage their customers to share images of their outfits using the hashtag #EarthStuff, and then they select a few of these posts to share with the audience. 

Review Instagram Analytics

Instagram offers built-in analytics that provide invaluable insights into the performance of your Instagram E-commerce marketing strategy. These concrete numerical metrics highlight areas where you can improve your marketing efforts. Dive into your audience insights to determine whether your intended audience is actively engaging with your posts. Examine the best times for engagement and decide if your account fits inside these windows of time. Create key performance indicators (KPIs) based on your statistics to determine whether your account is on track to achieve your goals. 

Master Instagram E-commerce Marketing Goals in 2023 and Succeed

Instagram’s e-commerce market is thriving and will likely expand in 2023. Businesses should harness user-generated content, engage influencers, employ features like shoppable posts, and adapt to changing trends to flourish. Share content that connects with your audience consistently, and pay close attention to metrics. Everyone, from major e-commerce businesses to emerging Instagram storefronts, can benefit from this increase. Accept Instagram E-commerce, and you’ll see your brand grow.

In conclusion, the development of Instagram into a significant e-commerce hub offers enormous economic prospects. By utilizing Instagram’s capabilities, implementing successful techniques, and keeping an eye on statistics, your brand can succeed with Instagram E-commerce marketing. The platform offers enormous potential for growth and profitability, regardless of whether you are an experienced
e-commerce marketing company or a newly launched e-commerce Instagram store. Use Instagram’s e-commerce capabilities, and your brand will grow in 2023 and beyond. 

HRL Infotech, a leading E-commerce marketing company, can guide you every step of the way. Learn more about the world of e-commerce on their blog https://www.hrlinfotechs.com/blog/what-is-e-commerce/ and supercharge your Instagram E-commerce marketing strategy in 2023.