Top 7 Amazon Account Management Services You Can Avail in 2022

The success of your business on Amazon depends on how efficiently you manage your Amazon seller account. And though Amazon account management services  may seem quite easy, selling through comprehensive management while adhering to the guidelines is a highly daunting task. You can delegate this task to an account manager.

If you are a registered Amazon Seller, these 7 account management services can help you stand out of the crowd. Keep reading this blog to know about the top 7 services you can avail of in 2022. 

Top 7 Amazon Account Management Services

1. Amazon Seller account

One of the first things an agency will discuss with you is setting up your Amazon Seller account. The thing might seem overwhelming, especially if you are new to the Amazon marketplace. But building a great business needs you to figure out your business model and products with your account manager.

Research helps them sort out what products or strategies your business needs to stand out in the Amazon marketplace. 

Creating your Amazon Seller Account

Opening an Amazon Account is similar to other registration processes. One just needs to type in the details and necessary info about the business. You will have to create identification documents for the background checks.

With your Amazon Seller Account, you can choose to go as a professional or even as an individual account. A professional account helps if you are selling a large volume of products every day.

Amazon Account Management

2.Amazon Listing Optimization

As an Amazon Seller, it’s crucial that your business consider optimizing its Amazon listings. Ticking off this service from your list means your customer doesn’t find your product listings and moves on to your competitors making their purchase. 

Optimizing listings help your product rank higher in Amazon’s search results and thus add to your sales number. Several factors count for making your product listing successful with optimization, like keywords, quality photos, optimized titles and descriptions, and more.

Here’re the aspects your account manager will use to help you succeed on Amazon:

  • Optimize your product title and description on Amazon
  • Use visually appealing images on your product’s detail page
  • Optimize the bullet points
  • Leverage A+ content
  • Optimize Amazon backend keywords for better reach

3.Enhanced Brand Content

If you want your products to grab the attention of consumers, Enhanced Brand Content (or EBC) is there to help you out. Amazon EBC is open to all sellers who are registered through the Amazon Brand Registry process. So there’s no reason your account manager wouldn’t leverage this function.

Benefits of Amazon EBC

  • Your product stands out among the competition.
  • Buyers’ eyes get attracted to your listings.
  • Reduced bounce rates on your products.
  • Your product’s info is accurately conveyed to customers.
  • Seamless user experience on all devices for users.

4.Product Listing Management

Competition on Amazon is becoming tougher and tougher. So, going on the platform without a proper listing management strategy will only end you up in a situation where you’ll find it difficult to drive sales. It is better to delegate product listing management if: 

  • You don’t have enough time to check your Amazon business.
  • Have numerous product listings making it difficult to monitor all.
  • You are not well-versed in Amazon product management.
  • And not keen on taking risks while experimenting.

Hiring an account manager is your best option. Your product listing manager will offer you the following services:

  • Add listings to the right category
  • SKU (Stock-keeping Unit) for every inventory item
  • Product listing optimization
  • Content management for listings
amazon store management

5. Brand Registry

Amazon Brand Registry was initially launched as a program to help sellers protect their brands from false brands. But over time, it has evolved into a whole suite of services.

The foremost advantage of your account manager offering Brand registry as a service is that you get direct influence on detail pages. Furthermore, your business gets access to top tools like Amazon EBC, Sponsored Brands Ads, Amazon Attribution tool, Amazon Live Creator, etc., which will help you stand out on the platform.

Benefits of Amazon Brand Registry

  • Greater control over product detail pages.
  • Listing with multiple product identifications (outside EAN & UPC codes.
  • Ability to offer advanced seller support.
  • Access to ML-based predictive automation.

6.Amazon Advertising PPC

Amazon advertising PPC is another great service you can opt for. Since customer shopping preferences are increasingly shifting online, sellers have a greater competition to capture sales. Though organic rankings are important for your business, advertising on the platform can help you reach more customers. 

An effective Amazon advertising PPC strategy helps all sizes of businesses. Without one, your listings may be lost in about 350 million products on Amazon. 

amazon account management

7. Preparation and Logistics

Amazon logistics is a delivery & shipping service that complements other services offered in Amazon Full Account Management.

The assigned manager for your Amazon Store Management will assist you in preparing for the things once you get sales. They will ensure your packaging abides by the guidelines, whether local or international. You will also be provided with a computation on tax & duty rates to allow smooth transactions of your shipment.


To summarize, you can avail yourself of countless Amazon account management services to boost your sales. You can also look out for the Amazon account manager to see the services we have discussed here. Remember, an account manager will handle all your work, so choose an experienced person for the job. We at HRL Infotech have an efficient team who can help you with your account. 

How to Boost Your Sales by 3X during the Amazon Holiday Season?

Guide to Shoot Up Sales by 3X this Amazon Holiday Season!

The Amazon holiday season is approaching soon. People buy Holiday gifts for themselves and their loved ones during this time. Whether or not you have been a long-time Amazon seller, you know how busy Q4 can be for brand sellers.

But besides buying Holiday gifts, consumers frequently purchase other goods, particularly electronic devices, and phone accessories, by taking advantage of fantastic discounts at numerous shopping events. Therefore, you must start planning as soon as possible to use digital marketing to attract as many clients as possible. You can promote your products to sell on Amazon independently but must elevate your game by working with marketing experts.

This blog will cover every strategy you can use to increase sales during the Amazon holiday shopping season and close the year strong on Amazon Seller Central.

How can you boost your sales on Amazon holiday season?

1. Optimize Amazon Product Listing 

You can stand out, attract new and returning customers, improve conversion rates, and boost sales by Amazon product listing optimization. Let’s examine some guidelines for improving product listings:

  • Optimize for Mobile: Mobile devices account for almost 3 of every 4 online shopping. Therefore, your initial task should be to optimize your product page for mobile customers. Your product title is one important factor that demands your attention. Customers are less likely to click if they can’t see the entire title. Try keeping your product titles to 80 characters or less while including essential keywords. Avoid cramming the title with keywords; doing so could lower your search engine rankings. Instead, start the title with the necessary keywords.

  • Use Quality Product Images: Next, focus on your product photos, which are pretty crucial for boosting sales on Amazon, especially during the holiday shopping season. Ensure your camera has a good resolution and that each photograph complies with Amazon’s requirements. Customers are more likely to purchase in only a few seconds when the Unique Selling Point (USP) is communicated through high-quality images.

  • Apply Holiday-theme Keywords: Consider adding holiday-related keywords to your content to increase traffic to your product page. Utilizing resources like Google Keyword Planner, you can conduct keyword research. You could also want to seek holiday-related keywords that your rivals are using. Please consider their search volume when adding them to your Amazon product listings.
Amazon Product Listing

2. Stock Up Your Inventory

Ensure you have enough inventory to meet the increased demand during the Amazon holiday season. Stocking up inventory means you have more significant potential to make more holiday sales. Inventory levels also affect your Amazon listing optimization. Products to sell on Amazon Seller Central with low stock levels are less likely to appear on the first page of search results. Also, customers are more likely to trust a company with more product units available. 

3. Use Sponsored Ads to Raise Traffic

Improve your search engine results and increase traffic to your product page with sponsored ads. You can run various sponsored advertisements, including display ads, sponsored product ads, and sponsored brand ads.

  • One of the most acceptable ways to promote some top products is through Sponsored Product Ads. For the Amazon holiday season, you can promote your top sellers to a broader audience of prospective buyers. Customers are taken to the relevant product page when they click on a Sponsored Product ad.


  • You may promote various products to sell on Amazon and increase traffic to your store by using Sponsored Brand Ads. Using brand advertisements, customers can learn about your store’s most recent holiday promotions and specials.


  • You can use Display Ads to reach out to prior clients and inform them of the most recent promotions. This can persuade them to finish an unfinished purchase or make a new one. Additionally, it aids in directing outside traffic to your product page.
Use Sponsored Ads to Raise Traffic

4. Maintain a Competitive Pricing

Consider your competition’s pricing carefully. Since pricing influences your Amazon sales and profitability, it is a crucial factor. Ensure you maintain the most competitive pricing possible. For the holiday season, you might consider maintaining cheaper costs than your rivals since this could boost your Amazon sales. Thought should be given to your profit margin.


5. Set Lightning Deals into Action

Customers look for deals over the Amazon Holiday season. As a result, you can use lightning offers for a few of your products. Lightning Deals are deals where a product is offered at a steep discount for a brief period. These are short-term Amazon sales that are available on the Amazon deals page. You need a Professional Amazon Seller account to execute a lightning deals promotion.

On Amazon, lightning discounts increase traffic and sales while raising brand recognition. The following standards must be met for your product to qualify for lightning deals:

  • You must set your discount prices 20% above your retail price. Deal cancellation may result from lowering prices by less than 20%.
  • A fulfillment center needs to be stocked with the bare minimum of inventory.
  • You must have a 3.5 overall star rating.
  • Your items must be eligible for Prime.
  • You must abide by the rules on deal frequency and consumer product review guidelines. 
Set Lightning Deals into Action

6. Design a Storefront around Holiday Theme

During the holiday shopping season, brick-and-mortar stores put on seasonal displays. So, why not use this strategy in your Amazon storefront?

Using content related to the occasion, you can create a storefront with a festive feel. Use A+ content to express your brand’s story uniquely. You can utilize high-quality lifestyle photos and color experimentation to distinguish your brand store. You can reposition your products to sell on Amazon as holiday gifts and make gift bundles.

7. Acquire the Buy Box

Most Amazon product listings include a widget called the Buy Box. It enables customers to buy as quickly and efficiently as possible. Competitors might vie for control of the Buy Box. Gaining the Buy Box has various benefits. A rise in Amazon sales is the most noticeable. Regardless of the seller, customers will probably use the Buy Box to make purchases. Thus, if you win the Buy Box over the holiday season, your sales will increase by 200%.

Win the Buy Box in the following ways: 

  • You must possess a Professional Amazon Seller account. 
  • Your account also needs to be in good health. A healthy account performs well in terms of shipping, customer service, and adherence to Amazon product rules. By login into your Amazon Seller Central account and selecting Performance and Account health, you can rapidly check the status of your account.
  • Maintain a stock of your products.
  • Improve on your seller feedback (Boost your seller ratings)

8. Be Eligible for Amazon Prime

Being qualified for Amazon Prime has significant advantages for your company, given that there are more than 200 million Prime members worldwide. Most Prime customers subscribe to one- or two-day shipping, so you can start by offering that. Additionally, having Prime eligibility makes you more visible in searches. Customers seek Prime-eligible products; therefore, they will likely come across your offering.

Moreover, it helps you get the Buy Box, which results in more sales.

You are automatically Prime eligible if you use Amazon’s fulfillment by Amazon (FBA) service to sell. You can sign up for the Seller-Fulfilled Prime (SFP) program even if you don’t sell on Amazon FBA. You can sell on Prime once you’ve satisfied the prerequisites.


9. Consider Product Returns

Product returns are an unavoidable aspect of selling products on Amazon. Products purchased between the Amazon holiday season, must be eligible for return through January 2023, according to an extension of Amazon’s holiday return policy. While an Amazon seller may not find this easy, ensuring your product listings are optimized for the marketplace is crucial. Making a backup plan for the Amazon holiday season is also crucial.

Provide Quality Customer Service

10. Provide Quality Customer Service

Providing excellent customer service is one technique to draw in both present and potential consumers. Shopping during the holidays may be challenging.

The best strategy to “wow” your customers is to make their purchase an unforgettable experience. When they contact you, be kind and professional, get back to them within 24 hours, and don’t forget to write them a thank-you note when they make a purchase. Positive evaluations generated by good customer service will boost search ranks and draw in new clients.

Consider Product Returns


A fantastic opportunity to increase amazon sales and revenue with Amazon Seller Central throughout the Amazon Holiday Season. You may differentiate yourself from the competition, improve traffic to your product page, boost amazon sales, and make more money using the above mentioned strategies. You may also approach HRL Infotechs for assistance in assessing your company and developing plans to increase sales and reduce risks during the Amazon holiday shopping season.

6 Tricky Ways to Improve Your eBay Listing Optimization!

Boost eBay Listing Optimization Services in 6 Ways!

You can begin listing your products for sale now that you have finished setting up your eBay seller account. An eBay product listing SEO consists of more than a title, image, and description. Depending on how effectively you handle the numerous elements of a good eBay product listing, your business could succeed or fail depending on how well you handle it. Doing nothing will only result in a handful of sales at most, so let’s make sure you’re prepared for success when it comes to eBay product listing.

Successful eBay listing optimization will encourage prospective purchasers to finish a purchase and improve the listing’s search ranking. Along with drawing customers, it also needs to influence eBay’s search result algorithm and boost conversion. There are several requirements for your eBay listing optimization. To attract customers to your listings, use descriptive language that is clear and concise, speedy shipping tags, and product IDs. Here are our top recommendations for improving your eBay auctions’ conversion rate and sales ranking.

Follow these Ways to Create an Effective eBay Product Listing SEO?

It can appear that improving your listing for sales and conversion & optimizing for search discoverability are 2 separate and occasionally at odds factors. But by displaying the products that a client is most likely to buy based on their queries, eBay’s search algorithms are made to maximize revenue.

Because of this, discoverability and conversion are mutually exclusive terms. The criteria most influence customers that determine the visibility of your products for a specific eBay search. Here are a few quick eBay listing optimization tips to help you make sure your listings are high-quality, optimized, and compliant with eBay’s policies.

Here are 6 ways to improve your eBay listing optimization:

1.Provide Precise Product Descriptions.

Reaching new clients who might otherwise be reluctant to buy from you directly is one of the enormous benefits of selling on a marketplace like eBay, especially for less well-known companies and sellers. Customers on eBay can feel safer making purchases from new or unknown brands or sellers because of the precautions and guarantees eBay has set up to protect customers and maintain a quality catalog across millions of sellers.

The consumer experience is something that eBay values highly. Giving your customers insufficient, inaccurate, or misleading product descriptions is a definite way to annoy them. Include the following to please both eBay and your clients:

  • Complete and accurate product descriptions,
  • Costs and timing for shipping and handling,
  • The return procedure, warranty details, and
  • Precise details about the place you’re shipping from.
eBay Listings optimization services

2. Avoid Overusing Keywords.

Although things like keyword density play a role in how eBay ranks search results, cramming your item titles and descriptions with keywords won’t make a difference. This is where Google and eBay differ significantly: when Google surfaces the best information for a search, relevancy factors like keyword density are especially important. On eBay, search results are significantly more heavily weighed by verifiable revenue outcomes.

An eBay listing titled “iPhone Apple Apple Cool Smartphone Unlocked and Good” doesn’t improve your discoverability on eBay’s search engine for the search term “Apple iPhone Smartphone.” Your listings will seem terrible, and your conversion rates will drop, resulting in fewer sales and less money.

Conversion rate, sales velocity, and revenue are essential eBay indicators of which sellers and products will perform best when appearing in search results for customers. Don’t jeopardize your chances by employing antiquated eBay product listing SEO strategies that won’t provide results.


3. Don’t Create Duplicate Listings.

Amazon’s catalog-based system creates one product listing page for each seller of a specific product. However, eBay continues to provide distinct individual eBay product listing pages for each sold product. This implies that a product search on eBay may yield hundreds of distinct eBay product listing pages from various vendors for the same product.

It can seem wise to increase your chances of success while competing against so many other retailers by repeating your eBay product listing and possibly altering some of the content to target various search terms. By doing so, you offend eBay seo services. They aim to make their seller-based product listing catalog system, which is already convoluted and challenging at times, better with PBSE (Product-Based Shopping Experience) listings. Duplicate listings from sellers would be the absolute last thing they want.

Your search rankings may suffer if you violate eBay product listing restrictions, particularly by producing duplicate listings. Your listings or even your eBay store may be deleted.

4. Avoid Mentioning Irrelevant Links.

Contrary to Amazon, on eBay, competitive sellers of the same product have the chance to highlight their distinctive product listings and offer their content. You can leverage your product listing page to highlight why you’re the best seller to buy from if you’re one of the numerous retailers offering the most recent model of iPhone, and the reasons aren’t limited to price.

With eBay, you have more creative freedom than with Amazon because you are in charge of creating your product listing. The eBay selling experience offers a more substantial opportunity to sell buyers on your brand, your items, and the service you can provide them, even if you are selling your own exclusively branded product.

By including links to more specifics about your brand, the item, the shipping procedure, customer care, and warranty information, you can fully benefit from this. Basically, anything you can think of will help the customer decide what to buy. A standard error made by new eBay sellers is utilizing their listings to divert traffic away from eBay and onto their websites or connecting to information unrelated to the item being sold or whether it should be purchased from eBay.

In any of eBay’s terms are breached by your listings, including:

  • Directing customers to your e-commerce site to purchase the item at a discounted price,
  • Linking to forms for marketing signups, or
  • Referring to relevant products you sell.


5.Fulfill Your Shipment Commitments.

Dropshipping is permitted on eBay, but only if you can fulfill orders within eBay’s 30-day delivery window, which is the maximum. eBay doesn’t anticipate 100% on-time delivery rates because things don’t always go as planned. It would help if you established and consistently upheld precise and transparent standards for shipping timelines. Still, if your shipment performance consistently falls short of your claims, they will take action against you, and your product visibility will suffer.

6. Focus on Consumer Reviews & Satisfaction.

Reviews and titles are displayed directly at the top of your listing, immediately impacting visitors. For buyers who wish to examine the product and the opinions of other customers who have purchased it, reviews listed beneath their descriptions greatly assist. This improves your evaluations while also fostering customer loyalty and repeat business. Ultimately, spend money on a top-notch client experience.

ebay seo services

How to Optimize eBay Product Listing?

  • Pick 3 to 5 keywords – Sellers should choose a few search terms that potential purchasers use and then include those terms in the title and description. For instance, be more specific if you sell second hand men’s clothing. Consider referring to it in the title as an “Adidas Men’s L T-Shirt Graphic Logo” or “Graphic Logo Men’s T-Shirt L.”


  • Incorporate ISBNs or UPCs when possible These distinctive identifiers make it easier for search engines to locate your goods when users seek them. These codes are placed in a specific field on eBay.


  • Provide free shipment to gain more visibility eBay users can search for items with free shipping (as they frequently do). It’s as effortless as ticking a box to the left of their search engine results. A listing will remain competitive if it offers free shipping.


  • For returns, allow at least 2 week This is an additional technique for optimizing your listing to eBay users rather than search engines. The website rewards sellers who accept returns. Few customers should wish to return their product anyway if you adequately describe the product and offer images.


  • Post no less than 2 product images According to eBay, sellers who include images in their listings see significantly more clicks than those who don’t. It makes sense; consider the last time you made an internet purchase after merely reading the description.

Why is it Essential to Use an eBay SEO Tool?

You will need an SEO tool to view the most popular search for products similar to yours. Cassini (the eBay search engine) and other search engines examine listings for keywords related to the user’s search criteria. The algorithms examine all the text on the page in addition to indexing item names. The best eBay seo tools are – Terapeak, ShelfTrend, Algopix, ZIK Analytics and LimeStats.

Key Takeaway!

You’ve probably realized that eBay listing optimization requires considerable effort. But We assure you that it will be rewarding.

All of the advice offered here can be summed up as follows: You are not the target audience for your product. As you create your product listing, ensure to place yourself in your customers’ perspective. After that, test your ideas to acquire genuine feedback from your potential customers. This feedback will be valuable since eBay and its search engine Cassini is targeted toward consumers. Connect with HRL Infotechs to understand and implement eBay listing optimization services efficiently. We provide the best eBay seo services, try them out on your own.

How To Find High Demand And Profitable Products To Sell On Amazon

Selling a product that’s high in demand yet faces little competition is the secret to being a successful Amazon seller. But how do “you” find products with high demand and little competition? 

This blog has all the details you need for your Amazon fba product research. And will help you identify that needle in the haystack of millions of goods in Amazon’s inventory. You just need to remember some of the key elements when streamlining your Amazon product research. And you’ll be good to go choosing the high demand Amazon product following these general recommendations!

Traits of a Profitable Product

  • Low seasonality: Look for items that don’t depend on seasonal sales.
  • No legal issues: Pick up items with no trademark or legal difficulties.
  • Lightweight & compact: Products of such a nature sell better than heavier ones. The reason behind this is lower shipping costs & less storage.
  • Room for improvement: Select a product that can outperform those of your rivals. This boosts your chances of making more sales.

These are the guidelines that Amazon sellers have repeatedly adopted for their Amazon product hunting. But remember, every product has a special opportunity vs. competition.

Finding Profitable Product To Sell On Amazon

  • Tip 1: Amazon Best Sellers

If you want the most effective methods for your Amazon product hunting, you must look at the Amazon Best Sellers. It makes sense to look at what Amazon sellers are doing well in item sales on Amazon since you’ll be selling your products there. 

Amazon Best Seller list helps you find the top 100 best-selling items in any category. If you visit the Best Sellers section of Amazon, you’ll see the top-selling toys, games, and electronics.

When choosing your inventory to sell on Amazon, knowing what products are the best sellers will guide your Amazon fba product research in the right direction!

amazon fba product research a
  • Tip 2: Amazon Best Sellers Rank 

Though the Amazon Best Sellers list is a great way to begin your Amazon fba product research, it only gives you the top 100 products. And while 100 may seem like a lot, it hardly makes it to the stage because certain categories hold millions of products. 

This is why the Best Sellers Rank is useful in this situation.

The Best Sellers Rank (BSR) of an item on Amazon takes into account both recent and previous sales. As a seller, it’s crucial to know that a high BSR implies that the product is in demand.

One sign that a single product is monopolizing the market is when you locate only one item in a category with a high BSR, and none of the other products are best-sellers. So, you should go for product categories with many high-BSR products because this indicates a need for your product in that market and gives it a chance to thrive.

  • Tip 3: Keywords Research

Finding out how many people are searching for products on Google or Amazon is another crucial step in determining whether they have sufficient consumer interest. Finding out the demand for the main keywords on Amazon is more important because this can bring you a conversion rate of between 12 and 17%.

It strongly indicates that there’s enough demand for you to sell if the combined monthly searches for the top 3 product keywords on Amazon exceed 100,000.

amazon product hunting
  • Tip 4: Most Wished Products

Discovering the popular gifts and Amazon wish lists is another way to look for high demand Amazon product. This saves a tonne of time while looking for intriguing things to sell on Amazon.

The list may contain a fantastic product with high-profit margins, little competition, and potential for significant holiday sales.

An excellent example of this is Aromatherapy Essential Oil Diffuser. It was one of the most generously given items during Amazon Prime Day. 


  • Tip 5: BSR Movers

Products whose BSR has drastically increased over the past 24 hours are included in the list. Now, there’s a reason why this is significant & why you should use this list to track intriguing things for your Amazon product research.

The number of recent sales for a certain product is used to calculate the BSR. Also, historical sales information for products in the same category is considered.

Therefore, something about that listing or product is done extremely effectively and has to be investigated or understood better if the BSR rises abruptly and over several days. This can also help you determine the profitable goods to sell on

What To Sell On Amazon

Undeniably, selling goods on Amazon can bring in a sizable profit, but to succeed there, you must provide distinctive and reasonably priced goods with little competition. Selling on Amazon just for the sake of selling isn’t a wise strategy because oversaturation on the platform makes it harder than ever to stand out. Instead, you should make sure that you provide something of value.

high demand amazon proudct

If you already have a product in mind, use the above advice to hone your Amazon fba product research and identify a target market within a larger demographic. Start with the fundamentals like “What are the top Amazon search terms” or “What are the best-selling items?” if you don’t have a specific product in mind.

Consider similar products that the user might find more compelling. And you’ll find your profitable product to sell on Amazon!

Why is Fulfillment by Amazon Worth Choosing for Amazon FBA Sellers in Q3 2022?

Reasons Why Amazon FBA Sellers Must Go with Fulfillment by Amazon in Q3 2022

Many people wonder, as the year concludes, are Amazon seller services still worthwhile in 2022 and beyond? In a word, yeah. But let’s discuss why!

Amazon FBA Sellers are responsible for roughly one-quarter (22%) of Amazon’s staggering $469 billion revenue in 2021, up from $386 billion in 2020. To run their Amazon business, 89% of the third-party merchants use Fulfillment by Amazon (FBA). The need for online buying has grown, and while there is more competition on Amazon and other e-commerce markets, 63% of customers start their product searches on Amazon.

This blog will outline the benefits of selling on Fulfillment by Amazon in Q3 2022 for all Amazon FBA Sellers.

Why to Choose Amazon FBA in Q3 2022?

The e-commerce sales in the U.S. soared 14.2% in 2021 over the previous year to $870.8 billion. 41% of all transactions involving those total sales happened on Amazon. Amazon is the undisputed leader in the online retail space. Because of the advantages of Amazon’s end-to-end Fulfillment by Amazon services, as well as its enormous user base. Moreover, it is the ideal location for vendors.

Is Amazon FBA worthwhile for developing e-commerce brands, given that 85% of Amazon’s biggest sellers use it? Definitely! We’ll outline 5 reasons for why Fulfillment by Amazon is worthy for all the Amazon FBA Sellers.

amazon fba

1.Amazon is Most Reliable Marketplace for E-commerce Consumers

By 2021, 71% of shoppers had gone directly to Amazon to look up prices and reviews or make a purchase instead of using Google to research products. This results from consumers’ conditioning to expect ease and centrality from Amazon. They know that searching for competitive price points and conducting product research is possible on Amazon. The fact that third-party merchants have excellent ratings, aggressive pricing, and dependable fulfillment services only increase this.

It only makes sense for businesses to think about starting an Amazon business and utilizing FBA to boost their brand visibility and future growth, as it is predicted that Amazon will continue to increase its market share.

2.Inherent Seller Fulfilled Prime Features and Tools Facilitate Quicker Delivery

Given that the Amazon marketplace now dominates the e-commerce industry, it’s crucial to emphasize how an FBA business-for-sale model aids companies’ expansion and scaling. Your consumers will be able to take advantage of the advantages that only an Amazon store can provide, such as same-day and two-day shipping with an Amazon Prime membership, when you operate an Amazon FBA business.

The Amazon Platform has lately amended the eligibility criteria for its Seller Fulfilled Prime (SFP) program, which commenced on February 1, 2021. The program’s objectives are to assist merchants in more effectively and satisfactorily meeting customer demand, upholding the website’s authority, and drawing even more customers to Amazon as their one-stop online store. A few of these tools are:

  • Shipping Region Automaton. Based on the locations of your preferred shipping services and Amazon warehouses, this function configures delivery locations for one-day and two-day delivery.


  • Delivery Speed Report. The FBA seller network is a wonderful resource for analytics. This analysis enables you to assess which SKUs delay delivery times and what methods should be used to guarantee quick delivery.


  • Automatic Product Classification. Based on the weight and dimensions of your products, Amazon will automatically classify them as standard or oversize.

Customers pay for instant gratification as part of acquiring their Amazon goods as soon as possible. These are just a few tools the Amazon FBA seller dashboard offers to help you optimize delivery times and identify potential flow disruptions. This helps to avoid client unhappiness and warns you about possible effects on your overall delivery approach and business from various products.

3.Simultaneous Delivery & Shipping

A successful online business has many moving elements that you must frequently manage on many platforms. However, Amazon FBA enables you to delegate control over delivery, shipping, and even a portion of your marketing. Your account can handle everything you require for your store. You can concentrate your efforts on product development and sourcing, inventory supply, and brand building through cross-channel advertising.

Interested in learning some insider advice for Amazon FBA sellers? Create an account and list your available products to get started. You can prepare your products before shipping them to the closest Amazon warehouse with the aid of Amazon Seller Central. Because each product needs a different code, description, and other specifications so that Amazon can reliably monitor your products, this calls for attention to detail.

Once you send your items to Amazon, it stores them until someone buys them. Currently, Amazon also handles the packaging, shipping, and customer support inquiries relating to product and delivery satisfaction.

4.Needs Zero Outside Marketing

Most businesses must devote a sizable portion of their budget to marketing. However, FBA eliminates the necessity for external marketing.

How do you employ FBA’s marketing tools? You can set up marketing and Amazon seller tools from your seller account to promote your goods. This comprises

  • Sponsored products
  • Sponsored brands
  • Sponsored displays
  • Stores. 

Each of these Amazon seller services includes built-in templates and dynamic widgets to assist you in creating personalized advertising to promote your product to a specific audience. You may regulate your monthly expenses and instantly assess your return on investment by setting a budget for the maximum amount you wish to spend each day on your ads through Amazon advertising.

5. Clearly Defined Scalability Path

The next phase is encouraging growth once you have control of the fundamentals of running an Amazon FBA business. If you use all of the resources at your disposal consistently and wisely, Amazon FBA is worthwhile. Amazon FBA also gives you the following options besides sponsored posts:


  • Optimize your existing products using analytics
  • Promote discounts and exclusive offers to help your business expand.
  • Make plans for brand marketing and sales during particular peak seasons.

Amazon FBA gives sellers more time to concentrate on other crucial aspects of their businesses by shifting their attention away from fulfillment. But as with any business, how much effort you put into it will determine how fast and effectively it grows. Additionally, after using your FBA dashboard’s tools, you’ll have time to broaden your presence through additional channels to connect with present and potential Amazon customers.

Amazon Selling Tips & Tricks for Success in Q3 2022

Here are some helpful and essential selling pointers for Q3 2022 that you should keep in mind.

1. Understand the Amazon Ranking Algorithm

Fundamentally, Google’s search and Amazon’s ranking algorithms are very similar. They both, for instance, rely on keywords to determine relevance. There are some significant differences, though. Amazon draws customers who are actively shopping and examines conversion and sales stats. That’s because this is a platform for purchases. Amazon PPC (Pay-Per-Click), sales history, organic sales, seller authority, impressions, click-through rate, and internal sales are significant aspects impacting the current Amazon A10 algorithm (Conversion Rate and Off-Site Sales).

amazon fba

2. Research Keywords

Amazon FBA uses natural language processing, an artificial intelligence technique. It creates well-known sentences by combining relevant words. Therefore, a few search terms that describe your goods and clients’ wants must be included in your listing. Consider investing more time in locating the right keywords rather than just adding them if you want your product listings to have greater authority.

amazon ranking algorithm

3. Receive Consumer Feedbacks

Your success as an Amazon fba seller depends heavily on reviews, which can significantly impact your conversion rate. Customer feedback is crucial since it lets you know what they like and dislike. Then, you can enhance your items. There is a Request a Review option on Fulfillment by Amazon. You can use it to persuade others to write product reviews. However, it would be great if you were to keep in mind that this does not imply that individuals will provide favorable reviews. The Amazon ranking algorithm used by Amazon seller services confirms the legitimacy of reviews by preventing paid reviews using sophisticated detection techniques.

e-commerce industry

Final Takeaway!

You are the pioneer of possible success if you enter the market with products already in high demand. Launching or maintaining your position among Amazon FBA sellers will be valuable through 2022 and beyond if you focus on developing your brand and stock and maintaining a consistent approach to optimization and product feedback.

The E-commerce industry is destined to stay and will only continue to develop over time, regardless of whether you’re a newcomer to the world of Amazon FBA or a seasoned business owner looking to extend your possibilities. How you adopt and use it to your benefit is up to you. Reach out to HRL Infotechs if you need any help excelling Fulfillment by Amazon as an Amazon fba seller.

How To Optimize Your Amazon Backend Keywords For Better Reach

Most Amazon brands & sellers are aware of Amazon listing optimization with forward-facing keywords. But backend search terms also play a big role here. Despite being largely invisible to consumers, backend keywords boost search rankings & drive sales when optimized for comprehensive content & SEO strategies. 

Following best backend keyword practice is crucial because Amazon has strict rules for search terms. Read through this blog to learn how to optimize your Amazon backend keywords for your listings.

Why optimize your Amazon backend keywords?

You might wonder why backend keywords are important. What benefit could they provide for your Amazon product listing?

Well, backend keywords improve your product’s ranking for other crucial keywords. You can put them on the back end of your website & still rank for them. Basically, they make your products discoverable. Let’s consider the example of you selling LED lights. Some people might look for LED lights, while others might look for Diwali lights. You would miss out on users searching using all the other terms listed if you only optimized for LED lights. 

Incorporating keywords (like Christmas lights, Diwali lights, or light strands) into the backend of your site ensures that you won’t miss out on worthwhile leads. This makes it easier for you to connect with customers conducting different product searches. 

5 tips for optimizing your Amazon backend keywords

Tip 1: Concentrate on the essential keywords

To improve your product’s ranking on Amazon, you must choose the best keywords for your business by conducting product keyword research. Concentrate on the most crucial keywords because you can only use 250 bytes for backend keywords. 

People’s searches are completely different on Amazon than they would on Google. So you need tools like Sonar to conduct the best product keyword research for your listing. You can even use such tools to view a keyword’s search volume.

Concentrating on essential keywords doesn’t require you to abandon your Google keyword tools. You can still determine the worth of your keywords with the Google tools at your disposal.


product keyword research

Tip 2: Listen to Amazon

You need to listen to Amazon if you want to optimize your backend keywords for maximum performance. Here are a few requirements for

Amazon has for backend keywords:

a. Keep Prohibited Search Terms to a Minimum

If you use certain categories of keywords in your backend search terms, Amazon will penalize you.

Including brand names, whether those of your own or your rivals, is a big mistake. Since it’s a part of your product listing’s keywords, this information is redundant. Using it in backend search terms will only cause Amazon’s search platform to suppress it.

Businesses are also prohibited from using abusive language, as well as UPC codes, ASINs, & other product identifiers.

b. Sort your keywords logically.

Make sure that the order in which you list each of your backend keywords makes sense. Consider how people look for things. What is the arrangement of those keywords?

This is important because Amazon prioritizes a logical order for search terms.

For instance, you want to write “red racing car” rather than “racing red car” because most users consider color before the product. And also, racing red car doesn’t make any sense. You should arrange your keywords in the order that a user would search for them.

Tip 3: Keep track of keyword performance.

Business owners often select backend keywords for their product listings & never look at them again. This is problematic because if you never update your Amazon backend keywords, your listing won’t perform to its full potential.

Instead, keep an eye on your backend keywords to determine whether they send relevant traffic to your listing. To find out if the keywords are still helpful, you can check for your Amazon keyword ranking or index performance.

Amazon listing optimization

Tip 4: Sparingly use keywords

If you’re used to optimizing for Google SEO, your first inclination is to use your keywords several times throughout your content. This behavior might transfer to your Amazon product listing.

You aren’t required to use keywords more than once by Amazon, nor is it advised. You will rank as long as you use them once on your page. 

You don’t even have to use clever integration techniques to scatter it throughout your page.

Use the general procedure when incorporating keywords into your listing’s backend. Use none that are on your page’s front page. And you’ll appear in search results for those keywords.

Tip 5: Each byte matters 

Remember (tip#1) when we said your focus must be on the most crucial keywords because you only have 250 bytes for backend keywords? Since there is a finite space, you should concentrate your Amazon listing optimization on the most vital & relevant keywords that work best for your purpose. 

You can also avoid punctuation when using Amazon backend keywords. This applies to all punctuation like commas, exclamation points, periods, & question marks. Each keyword you enter only needs to be separated by a space. 

Final Note

Your products rank higher on the Amazon search results page when you have backend keywords that are strong & well-optimized. So, never undervalue Amazon search engine optimization with backend keywords. 

Always double-check to see if entered keywords are being indexed by Amazon.  

Now you know the tips to Amazon listing optimization, use them to your advantage, like to increase your product’s visibility & thus drive sales and profits. Want experts’ help? HRL Infotech marketing experts can help you with Amazon account management, optimisation and  advertisement. 

Significance of Comprehensive Amazon Account Checkup!

Amazon FBA Guide to Monitor Your Amazon Account Health.

Struggling to understand the purpose of the Amazon Account Health page?

The performance of its third-party sellers, which includes you, is a significant aspect of Amazon’s business model. Amazon also enforced specific criteria and standards to give sellers the resources they need to evaluate and enhance their performance to guarantee that all third-party sellers offer uniformly high-quality products and customer support. You may access all these tools through the Performance Menu in Amazon Seller Central.

What Do You Mean by Amazon Account Health?

To sell on Amazon implies accepting to deal with their guidelines. To continue selling on Amazon, you must meet several requirements; failing to do so consistently might result in a warning, account suspension, or, if not amended, account removal. Maintaining account health metrics at specific levels is essential for the same.

Getting Started with Amazon Account Health Rating.

You may check the status of your Amazon account in Amazon Seller Central using the Amazon Account Health Rating (AHR) tool. It depends on how well you follow Amazon’s selling guidelines. It considers specific things like unsolved policy infractions on your account over a fixed time.

Currently, only professional sellers have access to this page. Amazon wants its vendors to keep their accounts in good standing by adhering to the requirements. Amazon made a few adjustments to how you may check the status of your account, and the retail behemoth promises that the policies will continue to be improved.

  • You have to sustain a ‘Good‘ amazon account health rating and deal with all policy violations within a specific time.
  • Amazon Seller Central might delete your account if your AHR is ‘Critical‘ or ‘At Risk.’

Which Account Health Metrics Need Attention on the Account Health Page?

Your Amazon Seller Central account now has an Account Health Page that lists the 7 key metrics you should pay attention to. Not that you should ignore other stats, but these are essential for preserving your ability to sell on Amazon. Also, as a little bonus, Amazon claims to have removed some metrics from the Account Health page, which are seller metrics for which

1.Order Defect Rate

The Order Defect Rate (ODR) evaluates your overall efficiency in exceeding consumers’ expectations over the previous 60 days, as promised by the A-to-Z guarantee. It covers an array of subjects, all of which must have an aggregate ODR of less than 1%. A problem exists with an order if:

  • Has negative feedback
  • A successful A-to-Z claim
  • Credit card chargeback


amazon account health rating

2. Cancellation Rate

Only seller-fulfilled orders are included in this metric, which tracks order cancellation rates across 7 days. For instance, it wouldn’t affect your cancellation rate if a consumer canceled a pending order (CR). This statistic for account health must be less than 2.5%.

3. Late Dispatch Rate

The Late Dispatch Rate (LDR), calculated over a 10 or 30-day period, is the proportion of total orders (as a percentage) for which the shipment confirmation was provided after the anticipated ship date. If your LDR is over 4%, you risk receiving a warning or being suspended.

amazon account health

4.Valid Tracking Rate

The Valid Tracking Rate (VTR), shown over 30 days, calculates the proportion of total orders for which it has provided a valid tracking number. Once more, this metric only applies to orders that the merchant fulfills. Maintain this statistic at or above 95%, and you should be fine.

5. On-Time Delivery Rate

The number of packages that arrive at their destinations by the estimated delivery date as a percentage of all orders is known as the On-Time Delivery Rate (OTDR). Keeping it at 97% is better because this metric only applies to seller-fulfilled orders.

6. Return Dissatisfaction Rate

Last but not least, this indicator looks at how happy a consumer is with the return process. The Return Dissatisfaction Rate (RDR) must be necessary for the Return Dissatisfaction Rate (RDR) to be around 10%, although it may increase if you:

  • Receive unfavorable feedback (Negative Return Feedback Rate),
  • Ignore a return request for more than 48 hours (Late Response Rate), or
  • Incorrectly reject a return request (Invalid Rejection Rate)
amazon seller

7.Invoice Defect Rate

Amazon unveiled the Invoice Defect Rate metric in June 2020. It intends to assist independent sellers in keeping an eye on the invoicing experience that Amazon Business clients receive when they need receipts or invoices for tax and accounting purposes.

What Exactly is the Amazon Invoice Defect Rate?

By the Amazon Business invoicing policy, the fraction of orders placed by Amazon Business customers for which you did not deliver a downloaded VAT invoice (or a receipt) within one business day following the shipping confirmation. Amazon advises sellers to keep their Invoice Defect Rate under 5%. As of this writing, nothing needs to be done if your Amazon Invoice Defect Rate is higher than this threshold.

What Happens if You Don't Meet the Amazon Account Health Metrics?

Amazon will ask you for a Plan of Action (POA) for improvement if you don’t meet the desired KPIs for Account Health within 48 hours. If Amazon accepts your POA, which shows that you comprehend the issue and your plan to fix it, Amazon won’t suspend your account in that case.

How May We Assist You?

Maintaining your Amazon account health should always come first, but not at the price of keeping up with other aspects of your business. Utilizing HRL Infotechs is hands-free and can significantly save your time. Once everything is set up, you may leave it running in the background and make any necessary future little adjustments. However, if you don’t use it, you’re losing out on something really fascinating. So, register immediately and start a journey towards becoming a top amazon seller.

6 Ways to Drive External Traffic to Your Amazon Listing- Off Amazon Marketing Strategies

Sales! This is the reason you started an Amazon store & run product ads. You must have adopted various advertising strategies for your business, but do you know that there is still room for more growth? To make things work, you need to be capable of driving external traffic to your Amazon Listing. This article demonstrates the top six ways to drive external traffic to your Amazon Listing. 

Why advertise on Amazon anyway?

If you’re reading through this, you’re possibly trying to expand your business. Your Amazon PPC Campaigns are set up properly, with an already written excellent Amazon seller list bringing a nice amount of sales. And that’s a great thing considering that 66% of customers’ product research begins on Amazon, per a 2019 Statista survey of Amazon users.

However, this also means that 34% of consumer traffic originates from Amazon. If you’ve only been focusing your advertising & marketing efforts only inside Amazon, that represents a sizeable portion of unrealized potential. You need to focus on driving external efforts.

Ways to drive external traffic to Amazon listing

1.Amazon Sponsored Ads

Vendors and third-party sellers who are Brand Registry members have access to Amazon Sponsored ads. They can create display ads using this tool both on and off Amazon. The display ads aren’t just shown to customers on third-party websites & apps but also to Amazon search results & product detail pages.

25% of independent Amazon sellers have used Amazon Sponsored ads since this ad format debuted in 2019. Despite not being the most common ad type on Amazon, it still contributes 2% to the company’s advertising income. It’s a no-brainer to use Sponsored Display to test off-Amazon ads if your brand is registered.

amazon sponsored ads

2.Facebook ads

You may be surprised to know that 21% of consumers begin their product searches on social media. And that amount is far too high to ignore. Facebook advertising is a fantastic social media marketing tool that enables you to target particular demographics and interests of people who are more likely to search for and buy your products.

Ads on Facebook, when used effectively, can significantly increase your Amazon FBA sales! We advise sending traffic to a landing page prior to your Amazon seller list when using Facebook ads. This helps you:

  • You pique visitors’ interest and get them in the mood to make a purchase.
  • You gather customer information from the landing page, specifically their email addresses.

3.Advertise on deal websites

There are many deals sites where you can advertise your products. Because everyone enjoys a good offer, these websites may also be included in your target audience metrics. Here’s what you can do:

  • Find a few popular websites that have a loyal following of users.
  • Shortlisted two or three sites & collaborate with them.

    This does require a fee, but in the end, it will fetch you a nice amount of sales.

4.Produce a fantastic product video

A third of internet users watch videos for the majority of their time. And so, a well-made video has the power to persuade viewers if used properly. You are fortunate if you’re already a registered brand or trademark and a participant in the Amazon Brand Registry program.

You can benefit from its video EBC (Enhanced Brand Content) feature. Only a few brands are taking full advantage of this fantastic feature. It’s one of the best & most efficient ways for your amazon seller list to stand out from your rivals. Hire someone to make videos for you if you are not an expert at doing it! HRL Infotechs graphic designing team can help you out.

amazon seller list

5. Create an email database

A trusted method for reaching your audience and organizing them according to their interests is to build an email list. There are several methods for obtaining customer email addresses.

Amazon sellers frequently use an approach to include a package insert with a link for “product registration.” An incentive for the customer should be stated in the insert, like a warranty, a freebie, a coupon code, etc. The link then directs them to a landing page where they input data that identifies their order, such as their Amazon order ID# and email address. By gathering that data, you create a database of email addresses of clients who are interested in the kind of product you are selling.

6. Use Google Ads

As discussed above, social media channels can drive huge external traffic to your Amazon listings, but one cannot ignore a giant like Google. Are you thinking that what is the trick of getting external traffic through Google Ads? The very first step is connecting the amazon product listing to the landing page. With this, as soon as the potential customer clicks the ad, he will be redirected to the Amazon product page, where he can directly make a purchase. 

Keyword research plays a vital role when it comes to google ads as it directly influences the organic ranking. One wrong keyword negatively impacts the budget you have set for ads. Moreover, wrong keywords can also bring your organic ranking down. So before running Google ads, it is suggested to optimize your Amazon listing with targeted keywords, add attractive images that grab attention, and write valuable content that can connect with your positional customers.

Amazon Listing

7.Using influencers

The audience’s purchasing behavior can be greatly influenced by a carefully chosen influencer in the industry—hence the word “influencer.” The two platforms where most people collaborate with influencers are YouTube and Instagram, but anyone who has an audience of followers can be an influencer. The most well-liked amazon influencer market strategy is to ask influencers to do a review for one of your products. With cold outreach, this is essentially a hit-and-miss strategy, but eventually, you’ll find influencers who’ll do a review for you to receive your products for free.


There are multiple ways to get customers to visit your Amazon Listing. But if you want to drive greater traffic, leveraging external sources like Facebook, google ads, etc., is highly crucial. Email and influencer marketing also adds to these efforts as each brings in a different kind of traffic. You must remember that Amazon is an e-commerce medium. So, whether you sell a pen or electronic items, you must ensure that your amazon seller list looks great & sells well. Follow the mentioned tips and get your Amazon business growing!

Want to Sell More with Amazon Lightning Deals & Coupons?

Desire Boosting Your Sales with Amazon Lightning Deals & Coupons?

One thing is what many Amazon shoppers are looking for: a good deal. Price comparison and searching for deals are made simple when buying online. Additionally, given the high level of customer trust in Amazon and the advantages of fast shipping provided by Amazon Prime, Amazon Seller Central is an excellent venue for businesses to run special deals and discounts. 

Losses could be severe if you go beyond. What number of discounted things can you sell before calling it a day? Setting up Amazon Lightning Deals is an excellent choice. These are short-term promos that are only active for a short period. This is a great deal for Amazon customers. Some brands might, however, be curious as to the benefits. Continue reading to learn how to benefit from these offers.

Utilizing Amazon Lightning Deals is one strategy for engaging your audience. They are limited-time promotional offers that are available on Amazon Seller Central. They often appear on the Amazon Deals Page for 4-6 hours. You can immediately increase sales by hosting a Lightning Deal for your goods. You also need to understand why and how to use Amazon Coupons?

Everything that you need to know about Lightning Deals & Coupons, including whether they’re worthwhile, will be covered in this article.

How do Amazon Lightning Deals Work?

Discounts and promotions are a terrific method to raise your ranks and increase sales on Amazon Seller Central. In that situation, Amazon Lightning Deals are your best pals. They make it simple to decrease your inventory as well. Sellers launch these brief promotions to pique customers’ interest and increase sales. Additionally, shoppers might get a terrific offer with Amazon Lightning Deals.
Most categories, including electronics, apparel, home appliances, beauty products, etc., have discounts and lightning deals that customers may take advantage of.

Eligibility Criteria for Running Amazon Lightning Deals

You must fulfill the following requirements to be qualified to create a lightning deal:

  • You Got to Be A Professional Seller: Therefore, individual account-based vendors are not permitted to make Amazon lightning deals. It costs $39.99/month to have a Professional Seller Account.

  • Each month, you must receive at least 5 seller feedback ratings.

  • Maintain an Overall Rating of 3.5-Stars: Generating a lighting deal requires your sales history to have a rating of at least 3.5. If your rating is under 3.5, you should concentrate on giving your customers a wonderful experience to raise it.

    You must also be eligible to sell the products you want to highlight in Amazon’s lightning deals. Mainly, your Amazon product management must satisfy the following requirements:

    • Your products must have at least a 3.0-star rating.

    • The product reviews must follow Amazon’s customer product review guidelines.

    • Where applicable, the product must include all of its modifications.

    • All the products must be brand-new. You can’t use ‘used’ products in lightning deals.

    • Your products shouldn’t be offensive, inappropriate, or restricted.

    • The product must be Prime-eligible for all areas.

    • Your product must abide by the pricing and deal frequency guidelines.

    As a result of Amazon’s stringent adherence to its regulations, it is imperative to abide by these rules to prevent fines and account restrictions.

How Do You Configure Amazon Lightning Deals?

Do you believe that Amazon Lightning Deals might give your company the push it needs? Assuming you have complied with all the prerequisites, we’ll now demonstrate how to set up a lightning deal for your brand. Follow these steps: 

Amazon lightning deals
  1. Register with Seller Central – Select the ‘create a new deal’ button under the ‘advertising’ section.

  2. Choose the Product to Promote – The dashboard will direct you to the lightning offers. You must provide the necessary details for the transaction here.

  3. Select a Time Period – You, as the seller, can suggest a time to close the deal. However, the precise time each lightning bargain runs can only be decided by Amazon.

  4. Create the Deal – Submit the deal pricing, the number of each product, and its variations.

For the deal, Amazon will determine the maximum price, the minimum discount, and the minimum quantity. If you cannot locate products for Amazon Lightning Deals, you must check whether you are eligible for the same. That’s about it; you can now visit the overview page. Before sending the transaction to Amazon, you can review its details.

Does Amazon Levy a Fee for the Lightning Deals?

Yes, after successfully submitting a Lightning Deal, Amazon does charge a fee. One of the often occurring variables affecting the cost of your Deal is ‘Date range.

Go to Seller Central > Reports > Payments > Transaction View > Service Fees for more information regarding your fees.

Remember that just because a product is featured on Lightning Deal doesn’t mean its listing will succeed. You are charged by Amazon whether or not your deal is successful. If you or Amazon decide to end the transaction before the scheduled start time, Amazon won’t charge you.

Perks of Creating Amazon Lightning Deals

On Amazon, the Lightning Deals page is among the most visited. Lightning Deals are designed to provide buyers with little windows of opportunity to locate excellent bargains on the goods they wish to purchase.

By utilizing Amazon Lightning Deals, you can:

  • Boost your sales

  • Swiftly minimize inventory

  • Uplift brand recall

  • Enhance your listing traffic

What are Amazon Coupons?

Similar to department or grocery stores, Amazon offers discounts using coupons to boost sales. Amazon is aware that offering customers a better bargain will encourage them to purchase more items and to consider items that are not an immediate necessity. Except that they are entirely digital and won’t be delivered by mail, Amazon coupons are comparable to coupons seen elsewhere.

Amazon offers discounts in various ways, some of which are automatic, but customers have more control over coupons. The Coupon needs to be attached to be used. The most significant distinction between coupons from other sources and those from Amazon is that you are in charge of setting up and using the discounts because Amazon is primarily made up of third-party vendors.

Although the marketplace does establish some limitations on who is permitted to utilize coupons and the range of discounts, the seller has the final say over what is included in the Coupon. Although Amazon provides the tools, it is up to you to figure out how to use them and maximize the benefits of the coupons for your purchases.

Frequently Asked Questions about Amazon Coupons!

Amazon Discount code

1. How can I find and utilize Amazon coupons? 

You can locate coupons on the Coupons Home Page, Product Detail Page, Search, Product Listing Pages, and Your Shopping Cart. By using the Collect Coupon button found on these pages, you can collect coupons before using them. The Amazon discount code will automatically apply when you check out using the coupon.

2. Are there any coupon codes I need to copy-paste? 

Promo codes are not readily available to copy and paste. When you check out, the Amazon discount code will be applied instantly when you click the Collect Coupon button.

3. Can I get a coupon today and use it later to buy something? 

Yes. From the Coupon bar on the Coupons pages, you can see the Coupons, which will expire soon, so that you can purchase them before expiry. When you buy the item from the same seller from where you obtained the voucher, the coupon will be automatically saved to your account and applied. Meanwhile, if the coupon validity expires, it’ll be removed from your account.

4. Where will I find the coupons collected by me? 

When you visit the Amazon Coupons page, you’ll find a View Coupons link on the Coupons Bar at the top. Once you click on it, it’ll take you to the Your Coupons page showing all the valid coupons collected by you.

amazon discount voucher

5. What happens if I want to return the item purchased using a Coupon? 

If you return the item within the return window and want a refund, you’ll get the amount paid by you. If you want a replacement, you’ll get it for free without any additional payment.

6. If I collect a coupon and purchase multiple quantities of the item, will I get the discount on all items? 

No, only one unit of your order will be eligible for the Coupon discount. For instance, if you receive a coupon for 5% off Item X worth $100 and spend $400 on 4 pieces of Item X, you will only receive a discount of $5 and not $20.

As a vendor or seller, running Amazon lightning deals & Amazon coupons should be a component of your long-term Amazon marketing services. It not only raises awareness of the deals’/coupons’ products but may also have a halo effect on other products or brands of yours, boosting sales. 

These deals and coupons can improve visibility and grow your brand. They also allow you to sacrifice incremental profits for a more significant benefit, which can be less expensive than paying a hefty upfront fee. Also, they often elicit a sense of urgency because many are time-limited or have a set number of redemptions.

Discover more about Deals & Coupons on Amazon and Grow Your Brand with us. Reach out to us now for Your Amazon Account Management

Curated List of Top Amazon FBA Aggregators

The eCommerce market is taking a new turn with the entry of top amazon aggregators. These aggregators are raising billions of dollars to acquire Amazon businesses. The explosion of these roll-up firms has encouraged many Amazon fba sellers across leading marketplaces like amazon to sell their brands at attractive payouts. 

Are you wondering what these huge upfront payouts mean for your store? What is the right time to sell your business? What are the worthy factors that can grab the attention of these amazon aggregators in your brand? Do sellers availing of Amazon FBA services have higher chances? And last but not least, who are the most popular Amazon FBA Aggregators? Keep reading the blog to find out answers to all your questions.

Role of Amazon FBA Aggregator

The popularity of Amazon as the most prominent e-commerce platform, pandemic shopping, and the rise in new sellers are the major reasons that paved the way for aggregators in the past couple of years. Amazon roll-up business or Amazon FBA Aggregators purchases smaller brands and works in order to make these less known brands popular and profitable enterprises. Yes, it requires funds, and they get these funds from big investors.  

Who are these Amazon FBA aggregators? Do they know your brand better than you? Many of these aggregators are ex-Amazonians, sellers, top businesses, startups, and gurus who have vast expertise and resources to change the fate of a brand. 

How does an Amazon Aggregator pick up a brand?

It’s not just that Amazon aggregator picks up any average brand and works in the hope of its success. They choose the best one that can bring profit and have chances of scaling to the next level. Every aggregator has its own process or criteria to ensure that products that a brand owns are of high enough quality. Some have an interest in specific product categories. In contrast, others look for businesses that fall within a certain revenue range. Here we have listed some general requirements: 

1) Businesses that avail fulfilment by Amazon (Amazon FBA services) are in high demand since they require less logistical effort and benefit greatly from Prime shipment times.

2) As long as the things provide enough revenue, less is more. A few products worth $2 million each are far more desirable than several totaling the same value.

3) While some Amazon FBA aggregators employ a benchmark of $500,000, most look for brands with a minimum yearly net income of $200,000. Typically, minimum net margins are around 15% (with 10% being the lowest). 

4) Private-label brands and Amazon FBA sellers having their own products are of particular interest to aggregators. Also, enrollment in Amazon Brand Registry cannot be ignored due to its trademark protection. 

5) Amazon FBA Aggregators usually prefer popular products. Highly rated products with high reviews indicate product quality, customer loyalty, and trust. 

6) Many aggregators focus on a specific market and hence don’t consider products that are viewed as out of trend or are very seasonal.

Top Amazon FBA Aggregators List

If we look into the current stats, there are more than 90 confirmed Amazon FBA Aggregators. They have raised around $12.5 billion funds in the last three years. We have listed some of the top aggregators below:

Amazon fba

1) Acquco (USA)

Former Amazon employees developed Acquco focusing on Amazon FBA firms in North America, the UK, and the EU.Operating on eBay, Walmart, Shopify, and Amazon, the company generated more than $100 million in revenue in less than a year. Also, the CEO and Co-founder, Raunak Nirmal, was recently featured on Forbes’ 30 Under 30 Retail & eCommerce List 2022. Moreover, the company uses technology to automate due diligence, quickly enroll brands and retrieve unused deal flow.  

2) Cap Hill Brands (USA) 

Founded in the year 2020, Cap Hill Brands operates smartly with a team of dedicated employees focusing on marketing, distribution, post-acquisition, product development, and brand management. The firm has a portfolio of more than seven brands ranging from kids’ essentials to kids’ food. 

3) Merama (Mexico) 

Merama is a Mexico-based consumer product firm started by former Amazon, Mercado Libre, and Facebook employees. With $100m in debt and $60m in seed raised, the company focuses on overtaking and scaling the best Latin American brands.

4) SellerX (Germany) 

L Catterton, the biggest consumer-focused private equity company in the world, has backed SellerX in its acquisition of Amazon FBA companies. 

It already has more than 30 brands in its portfolio, but it hopes to quadruple that number by utilizing its extensive expertise of production, eCommerce, and operations to acquire and expand additional top brands in the categories of home goods, infant care, pets, health, beauty, and other essentials.

 5) Berlin Brands Group (Germany)

Founded in 2005, Berlin Brands Group is the first aggregator in Berlin and a pioneer in the DTC business. The Berlin-based Company sells more than 3,700 items per day through its 34 e-commerce brands. Out of the 34 brands, since December 2020, it has purchased around 20 brands, and the remaining 14 are in the incubation stage. Operating in 28 countries, the company has recently acquired d Orange Brands Marvin Amberg and Charles von Abercron as their founders. 

6) Thrasio (USA)

A Boston-based e-commerce company Thrasio was established with a view to acquire and build brands that are sold on the Amazon marketplace. Thrasio has a staff of approximately 700 employees, including supply chain experts, growth marketers, video experts, and brand managers. Thrasio has acquired more than 100 vendors in the previous three years. Categories include electronics, food, automotive parts, baby and child accessories, electronics, food, exercise equipment, yard, garage, home & décor, musical instruments, outdoor gear, personal care, pets, toys, crafts, and games. 

Other FBA Aggregator

1) Alphagreen Group (UK)

2) Perch (USA)

3) Razor (Germany)

4) UnyBrands (USA)

5) Elevate Brands (USA)

6) Heyday (USA)

7) Mantaro (Germany)

8) Forest (Japan)

9) Factory 14 (Luxembourg) 

10) Global Bees (India)

What is the right time to sell your brand?

There is nothing such as the right time. You are the one responsible for the final decision. Some sellers choose to sell their brands when they are about to fund new ones, while others sell when they think of stopping selling altogether. Whatever category you fall in, you must ensure everything is accurately planned before reaching any decision.  

Are you lagging due to poor sales and don’t wish to sell your brand? Our Amazon FBA consultancy has got your back! HRL Infotechs has a dedicated team of marketers and advertisers who handle everything from inventory management to advertising. They closely pay heed to scale up your brand growth and maintain a profitable business.