Black Friday is no longer a shopping festival that is exclusive to the United States. It has now turned into an international affair, providing all sellers worldwide with a leveled playing field to get the customers and increase revenue. To sell jewellery, to sell handicrafts, this is the ideal opportunity for Jaipur’s great artisans, jewelry makers, and handicraft sellers to go global with Amazon Global Selling. Having the correct strategies, local businesses will be able to attract millions of clients in other countries and earn the maximum during the holiday crush, while being at home in India.
It is a common belief that in order to enjoy Amazon Black Friday, one must be in the US, but that is not the case. Through the cross-border platform provided by Amazon, even small to medium-sized companies in Jaipur will be able to sell their products in foreign markets, get foreign income, and be seen by world customers.
Why Black Friday Is a Global Opportunity?
Black Friday marks the beginning of the biggest shopping season in the world. Shoppers across countries like the US, UK, Germany, and Japan are searching for unique and premium-quality products, often handcrafted or culturally inspired. This gives Jaipur sellers an unmatched advantage. Products such as silver jewelry, marble crafts, wooden décor, and blue pottery have strong global appeal.
Participating in Black Friday sales through Amazon Global Selling allows Jaipur entrepreneurs to showcase their creativity while tapping into the global demand for authentic and handmade items. The opportunity lies not just in selling, but in building a long-term brand presence that can sustain sales beyond the holiday season.
How Jaipur Sellers Can Make the Most of Black Friday?
Optimize Product Listings for Global Visibility
Before Black Friday arrives, sellers must ensure that their product listings are optimized for visibility and conversion. Each listing should include relevant keywords like “handmade jewelry,” “Jaipur handicrafts,” and “ethnic décor.” High-quality images, detailed descriptions, and transparent pricing are essential to attract international buyers. A well-optimized listing improves rankings and helps shoppers easily find your products among thousands of Sell on Amazon listings.
Create an Engaging Amazon Storefront
A customized Amazon Storefront acts as a digital shop window for your brand. Jaipur-based sellers can use it to display their collections attractively and share their brand story. Organize products into clear categories to make it easier for buyers to navigate. Recommended categories include:
- Jewelry: Silver jewelry, gemstone necklaces, bangles, ethnic earrings, and handcrafted pieces.
- Handicrafts: Marble décor, wooden art, blue pottery, and Rajasthani sculptures.
- Home Décor: Lamps, wall hangings, trays, and table accessories.
- Textiles: Block-printed fabrics, scarves, and traditional apparel.
An engaging storefront helps enhance brand recall, particularly during Amazon Black Friday, when customers are actively browsing for unique gifts.
Offer Smart Black Friday Promotions
Buyers expect special deals and discounts during Black Friday. Jaipur sellers can plan attractive offers such as limited-time discounts, bundle deals, or coupon codes. Pairing products together, for instance, a jewelry set with a handcrafted box, can encourage higher-order values. Such promotions attract impulse buyers and help products rank better in Amazon search results during the event.
Use Amazon Advertising to Boost Reach
Visibility plays a vital role in achieving success during peak shopping periods. Amazon’s advertising services, such as Amazon Sponsored Product Ads and Sponsored Brand Ads, can help sellers reach customers who are already looking for similar products. Strategic advertising ensures your products appear in prime positions on search results and competitor pages. Data-driven ad campaigns during Black Friday sales can significantly increase sales and overall brand visibility.
Plan Inventory and Logistics Early
Nothing hampers sales more than running out of stock during a global event. Sellers should prepare inventory well in advance to meet the surge in demand. Enrolling in Fulfillment by Amazon (FBA) ensures faster delivery and Prime eligibility, both of which are crucial for international buyers. Having inventory ready also helps maintain consistent rankings throughout the sale period.
Customize for International Markets
When selling internationally, presentation matters. Include detailed product specifications, size charts, and care instructions in your listings. International buyers appreciate transparency and product information. Highlighting the cultural value and handmade process behind each item can make your listings more appealing. Jaipur products have a rich history and craftsmanship that resonate deeply with global consumers.
Insights from Indian Market Trends!
Over the last few years, Indian artisans have seen steady growth in cross-border eCommerce through Amazon Global Selling. According to market data, categories like handcrafted jewelry and home décor are among the most purchased segments by international customers. Buyers in the US and Europe especially value Indian craftsmanship for its uniqueness and authenticity. For Jaipur businesses, this demand translates into a significant opportunity to scale their operations and increase earnings.
Partner with HRL Infotechs for Global Growth!
HRL Infotechs helps Indian brands and artisans navigate every step of selling internationally. From setting up Amazon accounts to optimizing listings and managing advertising, the company ensures sellers are prepared to perform exceptionally during events like Black Friday. With expertise in account management, SEO, and product marketing, HRL Infotechs empowers Jaipur sellers to compete globally with confidence.
Whether you are selling jewelry, textiles, or home décor, HRL Infotechs provides end-to-end solutions that enhance your brand visibility and sales performance. By combining advanced digital tools with an understanding of Indian craftsmanship, the company has helped numerous local businesses expand worldwide through Amazon Global Selling.
Conclusion
It does not require you to be in the United States to excel in Amazon Global Selling. The skilled artisans and business people in Jaipur can really convert their creativity into an international income during Black Friday sales, with the appropriate preparations, listings, and marketing strategies. It is not a one-time sale, but the entry point to global brand awareness.
Under the professional advice of HRL Infotechs, sellers will be able to maximize their presence on a global scale and find customers with high value, as well as be promoted as reliable international sellers on Amazon. On this Black Friday, allow Jaipur craftsmanship to shine across the globe and show that there is no such thing as distance to success.
