The most anticipated shopping event on the planet is Black Friday, when millions of consumers eagerly seek the best deals online. For artisans, jewellery makers, and handicraft businesses in Jaipur, it is not only a sales day but also an international stage. With Amazon Global Selling, Jaipur brands can showcase their innovation to buyers worldwide and turn seasonal shopping interest into sustainable business growth.
HRL Infotechs helps sellers in Jaipur transform their handmade products and jewellery into global bestsellers on Amazon. By optimising listings for targeted advertising, HRL Infotechs provides the knowledge needed to enhance performance throughout Black Friday and the months that follow.
Why Black Friday Matters for Jaipur Sellers
The start of the holiday shopping season worldwide is marked by Black Friday. Americans, British, and other market consumers are also keen on getting high-quality products at reduced prices. This will give Jaipur-based artisans and entrepreneurs a chance to find new customers and become better known through Amazon Global Selling.
Participating in Black Friday Amazon deals allows Jaipur sellers to:
- Reach a global audience seeking authentic and unique handcrafted products.
- Earn in strong international currencies like USD, EUR, and GBP.
- Build brand recognition for Jaipur’s traditional artistry and craftsmanship.
- Maintain steady sales growth throughout the festive and holiday season.
Indian artistry, particularly Jaipur jewellery brands and Jaipur handicrafts, is highly appreciated by global shoppers who value handmade and cultural designs.
How to Sell on Amazon and Win Big This Black Friday
1. Optimise Product Listings for Visibility
Before the sale begins, ensure your product listings are fully optimised. Use clear, keyword-rich titles and detailed descriptions that highlight product materials, design, and cultural significance. Include high-quality images that show the product from multiple angles.
At HRL Infotechs, our listing optimisation team focuses on improving visibility and conversion rates through Amazon SEO & Product Listings Optimization, A+ content, and creative visuals. With these enhancements, Jaipur artisans can rank higher and stand out among thousands of Black Friday deals.
2. Build a Festive Amazon Storefront
A custom Amazon Storefront acts as your online boutique. It helps organise your catalogue and tells your brand story through design and visuals. Highlight your best collections and make it easy for customers to explore your offerings.
Popular product categories to showcase include:
- Jewellery: Silver jewellery, ethnic earrings, bangles, necklaces, and handcrafted statement pieces.
- Handicrafts: Wooden décor, marble art, blue pottery, and traditional Rajasthani home décor.
- Home & Living: Lamps, trays, coasters, and wall hangings.
- Fashion & Textiles: Block-printed fabrics, scarves, cushion covers, and ethnic apparel.
HRL Infotechs helps Jaipur brands create appealing, easy-to-navigate storefronts that capture buyer interest during Black Friday Amazon deals.
3. Create Attractive Black Friday Offers
Buyers expect exceptional value during Black Friday. Plan innovative pricing strategies, including time-limited discounts, product bundles, and coupon codes. For example, offer a jewellery set with a complimentary gift box or a two-piece handicraft combo at a reduced price.
These short-term offers encourage urgency and can significantly improve conversion rates. Our team assists sellers in identifying top-performing SKUs and structuring offers to maximise returns.
4. Use Amazon Advertising to Boost Sales
Visibility is critical during high-traffic events like Black Friday. Use Sponsored Product Ads and Sponsored Brand Ads to appear in top search results and on competitor listings. Combine them with Amazon DSP to retarget customers who have shown interest in similar products.
We manage end-to-end advertising campaigns for Jaipur sellers, using data-backed bidding and keyword targeting strategies. This approach ensures your ads remain visible and competitive during Black Friday sales.
5. Prepare Inventory and Manage Logistics
To avoid losing potential buyers, ensure your inventory and logistics are ready in advance. Sellers using Fulfilment by Amazon (FBA) enjoy faster delivery times, higher visibility, and Prime eligibility. This is especially important for international markets where quick shipping can make or break a sale.
Our specialists support Jaipur sellers by forecasting demand, preparing FBA shipments, and managing inventory to prevent stockouts.
6. Tailor Listings for International Buyers
When targeting international customers, your product descriptions should be clear and localised. Include size conversions, weight details, material specifications, and care instructions. Add certification or hallmarking information for jewellery to boost buyer confidence.
Our localisation experts help Jaipur brands adapt product pages for each global marketplace, ensuring cultural accuracy and compliance with Amazon’s policies.
Data-Backed Success Insights
HRL Infotechs’ internal analysis of Indian sellers on Amazon reveals key success factors for global growth:
- Sellers using A+ content experience up to 35% higher conversion rates.
- Amazon advertising during major events like Black Friday can increase visibility by 50 per cent.
- Custom storefronts and product bundling significantly increase average order value.
These data-driven results prove that combining artistry with analytics is the key to thriving in the international e-commerce market.
Why Partner with HRL Infotechs
We are a trusted Amazon growth agency specialising in Amazon Global Selling for Indian brands. Our services include:
- Amazon account setup and management
- Product listing optimization and SEO
- A+ content and storefront design
- PPC and DSP advertising
- FBA and inventory management
- International marketplace expansion
With expertise rooted in both Indian craftsmanship and digital marketing, we help Jaipur artisans transform traditional art into global success stories.
Conclusion
Black Friday presents an incredible opportunity for Jaipur jewellery brands and Jaipur handicrafts to expand internationally through Amazon Global Selling. With the proper preparation and guidance from us, sellers can attract global customers, enhance brand reputation, and achieve strong sales during this global shopping festival.
If you are ready to take your craft from Jaipur to the world, this is your moment. Partner with our team and discover how to sell on Amazon effectively. Let this Black Friday be the start of your global success story.
