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Valentine’s Day Amazon Sales Tips to Increase Conversions Quickly

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Valentine’s Day is one of the most profitable events in the year for e-commerce businesses, which comes with a promise of high conversion rates, more traffic, and increasing revenue, especially on Amazon. If the Amazon tools are leveraged perfectly and the seller account is optimized correctly, Valentine day Amazon sales offer an incredible opportunity to sellers looking to boost their sales. However, with so much competition already present on Amazon, businesses fight more than ever during the seasonal spike in sales to get noticed by the customers, so standing out amongst the crowd might be difficult for many businesses without proper account management and optimization.

In this blog, we are going to learn about Amazon seller tips for Valentine’s Day to increase sales quickly and achieve high conversion rates.

Valentine’s Day Amazon Sales Strategies

Having a solid sales strategy on Valentines day is important to improve product visibility and make sure it reaches the right audience. To do that, focusing on the following areas is essential.

Optimize Your Product Listings for Valentine’s Day

Amazon product listings and SEO Optimization are important to boost the conversion rate. In the cut-throat competition on Amazon, making a good first impression is very crucial. To rank higher in search results, ensure the proper optimization of:

Product Titles – Make your product title are clear, concise, and include relevant keywords related to valentines day so that it shows up on appropriate searches, and avoid keyword stuffing.

Product Description & Bullet Points – These are the key areas important for convincing buyers to make the purchase by focusing on the USP and attractive selling points of the product.

High Quality Images – Images have a significant influence on buyers’ purchasing decisions. Make sure that the photos are of high quality with a Valentine’s Day theme, props, and elements. 

Use Valentine’s Day Centric Keywords

When shopping for a special event, shoppers tend to use certain phrases and keywords specific to their needs and occasion. To increase your chances of ranking higher in the relevant searches, using valentine day specific keywords in your listings is important. 

Conduct Keyword Research – Use popular keyword searching tools like Helium or Google Keyword Planner to identify high-ranking keywords to incorporate into your titles, descriptions, and bullet points.

Optimize for Mobile – Many buyers shop from their phones. To increase conversions on Amazon on Valentine’s Day, ensure that your title, bullet points, and descriptions are short and easy to read on small screens.

Run Valentine’s Day Deals and Promotions

Valentines day is time-sensitive in nature, and buyers are actively searching for good gifts to give their loved ones, as well as attractive deals and discounts. Amazon valentine’s day promotion is an effective way to increase your conversion rates.

Offer Limited-Time Discounts – Create limited-time discounts and coupons leading up to Valentines day, as shoppers love special day deals and coupons, which increases the chances of sale.

Create Valentine Special Packages – Put together bundles that have popular Valentine’s Day products, as they encourage customers to purchase more items, which increases sales and profit.

Engage Customers with Valentine’s Day Ads

Amazon advertising is a great way to increase visibility, drive traffic, and bring brand awareness, especially during festive seasons when buyers are the most active. To ensure more sales come your way, focus on:

Running Sponsored Product Ads – These ads appear on product pages and search results to increase the chances of your product being seen and help increase visibility and awareness.

Use Sponsored Brands and Display Ads – These ads are used to display a variety of brand products at the same time and target customers who visited your page, respectively. 

Maintain High Amazon Reviews and Ratings

Shoppers on Amazon rely heavily on ratings and reviews to make their purchase decisions, which makes it one of the most influential ways to increase conversions by showing positive customer reviews. To improve your reviews, you can:

Request Feedback from Customers – Amazon offers a ” Request a review” option to send an automated email to customers asking for a review politely, so that satisfied customers can share their positive experience.

Highlight Positive Reviews – While optimizing your product listings, you can also add the positive feedback you received from customers to your product description and bullet points to gain the trust of buyers.

Address Negative Reviews – If you are receiving negative feedback from buyers, address it openly and offer suitable solutions, so that you can satisfy the previous customer and show that you care to potential buyers. 

Final Thoughts – Festive Seasons are a Great Opportunity to Boost Conversion

Valentine’s Day offers a golden opportunity to boost your Amazon sales and conversion, but it requires proper Amazon advertising services with strategic planning to bring brand awareness and increase product sales. By leveraging Amazon tools with proper data-driven insights and following the above mentioned techniques, you can maximize your conversion rates quickly and make this Valentine’s Day the most successful one yet. 

HRL Infotechs offers effective Amazon marketing services with strategies customized to your brand and its needs so you can see visible results as soon as possible.

Amazon Rufus and Why Reviews Matter More Than Ever in 2026

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As people are becoming increasingly dependent on AI to simplify and make their experience easy, Amazon has also automated the way people shop in 2026 with the introduction of Amazon Rufus AI. With this built-in shopping assistant, available 24/7 to make customers’ experience more convenient, it has made the seller’s job a bit harder. With the importance of reviews being increased now more than ever, delivering a satisfied customer experience has become crucial if you want to be one of Rufus’s recommended products.     

In this blog, we are going to learn about Amazon Rufus and what criteria you need to check if you want to become its favourite.

What is Amazon Rufus?

Amazon Rufus is an AI-powered shopping assistant integrated into the Amazon Shopping app and website, designed to answer questions, help users search, compare products, read reviews, and get recommendations. It scans through customer ratings and reviews before recommending the product to the user to streamline their purchasing decisions. 

Some more Amazon Rufus features are:

  • Find products by activity, event, or purpose
  • Suggest categories or specific items based on the request
  • Add items to the cart for review before checkout
  • Help with reorders based on past shopping activity 

Why Did the Importance of Reviews Increase?

Amazon Rufus shopping assistant is designed to interpret the shopper’s intent and provide custom and personalized product recommendations. The key role in Rufus decision making is played by customer reviews. Because when the customer asks a question, they expect an unbiased and honest feedback that will enable them to make informed decisions.

Rufus reads through the reviews that mention important information related to the product, such as its quality, performance over time, and user experience, to guide shoppers towards the right product.

How to Optimize Reviews for Rufus?

Now that we understand the importance of reviews in 2026, given below are some of the strategies to optimize customer reviews and boost your product visibility with Amazon Rufus for sellers.

Encourage Detailed Reviews

Request and encourage customers to leave detailed reviews that mention the product quality, durability, and user experience. This type of review has a higher chance of getting pulled by Rufus when answering customer queries.

Answer Questions in Reviews

The more detailed and clear your reviews and Q&A sections are, the easier it is for Rufus to help customers answer their questions. Ensure that common questions are answered directly in both sections to build trust and assist shoppers.

Request Honest Feedback

After a purchase is made, asking customers to leave a review once they’ve received the product can help you and Rufus to get real, useful insights. This helps Rufus offer better recommendations and build brand reputation.

Address Negative Reviews

If you are noticing consistent complaints or negative feedback, addressing them quickly is the right choice. This satisfies the customer as well as shows the potential buyers that you are trustworthy and care about your customers.

Other Ways to Be Recommended by Rufus

Though having high ratings and positive reviews are essentials of getting recommended to the user, there are other aspects too, which the seller needs to focus on to get noticed by Rufus. Some of them are:

Detailed Product Listings

Amazon Product Listing and SEO are key focus areas. Ensuring that your product descriptions are accurate, mention all its features and uses, your A+ content is made of high-resolution and clear images that show the product clearly, and using the keywords correctly helps Rufus pull accurate information to answer customer queries.

Satisfactory Customer Support

Customer service plays an indirect role in Rufus recommendations. If a customer has a bad experience, addressing their concerns shows Rufus (and shoppers) that you care about satisfaction. Providing quick and effective solutions for product defects can boost your reputation and chances of getting recommended by Rufus.

Low Return Rate and Refund Requests

Rufus takes into account the rate of return and refund requests for your product when answering questions. If a product is returned frequently for reasons such as poor quality or damaged goods, Rufus can lean towards products with lower return rates. That’s why ensuring to meet customer expectations is crucial to avoid returns.

Product Availability and Stock Levels

Unmanaged inventory is also a reason for not getting recommended. If your product is out of stock or frequently unavailable, Rufus may not recommend it, especially if there are other similar products in stock. Keeping your inventory levels stable ensures that your products are readily available when Rufus pulls recommendations.

Final Thoughts: Positive Reviews Ensure Positive Sales

Amazon Rufus and product reviews are becoming the deciding factors in the customer shopping decisions in 2026. With AI integration, shopping on Amazon has become more data-driven, with customers making purchases based on reviews and ratings. Customer reviews are no longer just a way to confirm your product quality; they are a key factor in determining how and from where shoppers shop now. Brands that focus on collecting detailed, honest, and balanced reviews will have a distinct advantage in a world dominated by AI-driven assistants like Rufus. 

At HRL Infotech, we specialize in Amazon account management services so that you can gain buyer trust, boost product sales, and stay competitive in this constantly evolving marketplace.

What to Expect When You Hire a Full-Service Amazon Marketing Agency

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Selling on Amazon is one of the most rewarding opportunities, but it is also one of the most demanding ecommerce platforms. With intense competition, where everyone is trying to come out on top and grab customer attention, keeping up with Amazon’s constantly changing requirements and guidelines becomes difficult for an individual seller without professional help. Small mistakes can be the reason for big problems like stagnant growth, blocked accounts, or a lack of customer attraction. That is one of the reasons why many sellers are now choosing to work with a full-service Amazon marketing agency. 

If you are planing of working with a marketing agency in this blog, we are going to go into detail about what an Amazon marketplace marketing agency is, what you should expect and how it can take you towards your success faster. 

What is an Amazon Marketing Agency?

An Amazon advertising agency is a specialized business partner that manages everything from seller account registration to product sales. It helps brands expand their businesses on the Amazon marketplace and increase their sales by running targeted ad campaigns. These agencies have experts who understand how Amazon’s algorithm works, who keep track of changing policies and guidelines to make necessary changes and who also specialize in running ads that bring maximum traffic to your product. 

What an Amazon Marketing Agency Offers

A marketing agency focuses on improving your brand performance by improving how your products are found, clicked and purchased on Amazon. This process involves paying special attention to the core areas mentioned below. 

Amazon Account Management Services

These services include complete Amazon seller account monitoring and health review. Amazon is a constantly evolving ecommerce marketplace; its policies and guidelines keep changing. An Amazon growth agency consistently checks for these changes and makes required adjustments so that your seller account follows all rules and guidelines. They also monitor account performance to know what strategies are working and not.  

Amazon PPC Management Services

These services include running PPC campaigns on Amazon, sponsored brand ads, product ads and display ads to boost your brand visibility and bring brand awareness. The agency leverages its experts who identify the high traffic areas to run ads on Amazon that eventually help the seller gain sales. This also includes running seasonal or event-based campaigns according to the prevailing trends so that you can monetize the opportunity effectively.   

Amazon Product Listings & SEO Services

Amazon product listings and SEO services include performing deep keyword research and bringing out high-quality sales-drive techniques to boost your sales by delivering optimized product titles, bullet points and product descriptions. The experts also monitor the keyword ranking consistently to adjust strategies accordingly. Clear and optimized listings enable customers to find the right product easily and deliver satisfactory customer service. 

Amazon A+ Content Design Services

A+ content plays an important role when it comes to enhancing customer experience and attracting sales. High-quality images and videos influence customer decisions, build trust and, hence, are a crucial focus area. An Amazon marketplace marketing agency improves your A+ content by showing clear pictures of the product from different angles, mentioning all its features, its lifestyle use and how it solves customer problems.

Amazon FBA Reimbursement Services

If you are an FBA seller, chances are that Amazon owes you money. This service includes keeping track of all your inventory by collecting the data on lost and damaged items by Amazon employees, analyzing the collected data, filing the cases on your behalf, and taking up regular follow-ups to make sure everything is accounted for. It is important to claim all your pending reimbursements from Amazon to maintain fairness. 

Amazon Storefront Design Services

Amazon storefront design service is crucial to establishing your brand reputation and gaining customer loyalty. Amazon allows brands to create their own custom storefront designs to offer a branded shopping experience to customers. A marketing agency helps you create attractive, easy-to-navigate and well-organized storefront designs for your brand so that you can drive more traffic and high conversion rates and also retain customers.

Who Needs an Amazon Marketing Agency?

An Amazon marketing agency is a good idea for you and your business if:

  • You wish to grow faster on Amazon without learning about every rule and guideline.
  • You are spending a lot of money on ads without getting equivalent results.
  • Your product listings get views, but not enough sales and conversion rates.
  • You wish to expand your business and enter new markets and product categories.
  • Want to focus on your business without worrying about the online aspect of sales. 

Final Thoughts: Boost Sales and Success With Amazon Marketing Agency

Managing your business’s both online and offline aspects together, individually, can be overwhelming. An Amazon marketing agency significantly lessens the seller’s burden by handling their online presence so that the brand can focus on products and operations while experts manage the brand’s visibility and performance. Choosing the right agency, where every decision is made based on proper data, trends and audience, can make the unpredictable market of Amazon a bit easier to navigate. 

At HRL Infotech, we leverage our experts who help you elevate your business performance, increase conversion rates, and boost visibility.  

How to Optimize Amazon Product Listings for Higher Conversions

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Selling on Amazon might be one of the best decisions you ever make, in regards to your business, if you can make your product stand out. But with millions of small and big competitors available online, standing out in the marketplace requires more than just having a good product. To succeed and drive higher sales, properly optimizing your Amazon product listings is essential. If your listings are done right, your product can rank higher in search results, attract more buyers and ultimately increase your conversion rates by turning more visitors into buyers. 

In this blog, we’ll dive into effective strategies about how to optimize Amazon listings for sales, boost Amazon conversions and increase product visibility on Amazon, so that your product can get the recognition it deserves. 

Why Optimizing Amazon Listings is Crucial for Higher Conversions

Understanding why Amazon product listing optimization is critical for your success on the platform is necessary. Amazon is known for being the largest ecommerce marketplace with millions and billions of sellers and buyers. With this intense level of competition, being able to stand out is difficult if your listings are not properly optimized. 

Optimized product listings not only improve your ranking in the search results but also influence the customer’s decision to purchase your product. Factors like clear product descriptions, high-quality images, and relevant keywords help build customer trust. So, getting your Amazon listing SEO right is a crucial step in improving both visibility and conversions.

How to optimize Amazon listings for sales?

For proper optimization you need to follow proper Amazon SEO strategies for listings, which impact customer decisions about purchasing the product greatly. Some of the strategies that will help you drive more sales and traffic are given below:

Creating Compelling Product Titles

The product title is the first thing customers see when browsing Amazon. A well-crafted title can make all the difference in whether a potential customer clicks on your listing or passes it by. Your title should be optimized by:

Including Relevant Keywords – Use primary keywords that your target customers are likely to search for. This helps improve search visibility on Amazon.

Be Descriptive: Include key details about your product, such as the brand, product type, size, colour, material, and features.

Be Clear & Concise: Avoid unnecessary jargon. Amazon allows up to 200 characters, and it’s best to focus on clarity and relevant information.

Writing Engaging Product Descriptions

Your product description should be well-written, detailing all the features of your product clearly, so that customers know what to expect and are influenced towards purchasing the product. Some Amazon listing optimization tips are:

Highlight Key Features – Focus on answering the most asked questions. How will it make the customer’s life easier? What makes it different from other products?

Use Bullet Points for Readability: Amazon allows you to use bullet points, which makes it easier for shoppers to scan the most important features.

Include Keywords: Naturally incorporate secondary keywords into your description. This improves the product’s SEO and helps your listing rank higher.

Incorporate High-Quality Images

High-quality images and videos are essential for convincing customers to make a purchase. Great images give your potential customers a sense of the product’s size, features, and quality. To improve conversions, you should: 

Use High-Resolution Photos – Ensure your images are high-quality and show the product from different angles. Blurry images can discourage potential customers.

Show Product Usage – If applicable, include lifestyle images showing the product in use. This helps customers visualize how the product fits into their lives.

Follow Amazon’s Image Guidelines – Amazon has specific guidelines for product images; be sure to follow them for maximum compliance and visibility.

Encourage Positive Reviews

Product reviews impact customer decisions greatly when making a purchase. Positive reviews can build trust and boost conversions, while negative reviews can harm your brand’s reputation. To manage reviews, you should:

Encourage Feedback – Politely ask satisfied customers to leave reviews. This can be done through follow-up emails or packaging.

Respond to Negative Reviews – Address complaints professionally, offering solutions and ensuring the customer knows their concerns are taken seriously.

Maintain High Ratings – Consistently delivering excellent products and customer service will help maintain a high rating, which increases customer trust.

Price Competitively

Pricing is an important factor that determines whether your product is purchased or not. If you’re priced too high as compared to the competitors, your sales may suffer, but if priced too low, your quality may be questioned. 

Find a Balance – Check how similar products are priced and find an amount where your product is competitive but still reflects the quality you offer.

Use Discounts and Coupons – Offering time-sensitive deals, discounts, or coupons can encourage customers to make a purchase.

Use Dynamic Pricing – Adjust your prices in real-time based on market conditions, competitor pricing, or demand fluctuations, & remain competitively priced.

Final Thoughts – Good Product Listings for Good Sales

Optimized product titles for Amazon are essential for driving higher conversion rates and increasing sales. Handling everything from crafting compelling titles and engaging and informative descriptions to using high-quality images can feel overwhelming, but HRL Infotech helps you manage it all with effectiveness and efficiency.

Every aspect of optimized listings plays an important role in achieving high conversion rates. By applying the aforementioned Amazon SEO strategies, you can boost your rankings in search results, attract more traffic and ultimately convert the traffic into loyal customers by building their trust. 

Why Your Brand Needs a Strategic Ad Agency for Amazon Growth

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When it comes to e-commerce, there is maybe an online platform as large as Amazon, offering unparalleled access to millions of consumers worldwide. Whether you’re a new seller or an established brand, growing your presence on Amazon can be overwhelming without an effective Amazon marketing strategy in place. This is why brands reach out to an Advertising agency to boost Amazon sales with advertising. Working with an Amazon advertising agency can take your brand’s growth to new heights by leveraging expert knowledge, data-driven strategies, and the latest advertising tools available on the platform.

In this blog, we’ll explore why your brand needs a strategic ad agency for Amazon growth and how partnering with the right agency can help you maximize your visibility, drive more sales, and stay ahead of the competition.

Why use an Amazon Ad Agency?

Partnering with an Amazon ad agency can make all the difference in your brand’s growth and success on the platform. These agencies specialize in creating, managing, and optimizing Amazon growth strategy and advertising campaigns using user data to ensure your products reach the right audience. Choosing the right agency is essential for:

Navigating the Complex Amazon Platform

Amazon has a complex ecosystem with its constantly evolving algorithms, policies, customer behaviours, rules and regulations. With millions of people competing to catch user attention, having a well-planned Amazon advertising strategy to stand out is important. A strategic ad agency for Amazon can help you understand how the platform works through:

  • Specialized Expertise – A strategic marketing agency offers experts with years of experience who know how to increase visibility.
  • Data-driven Strategies – Weekly performance analysis enables the ad agency to identify what’s working and make decisions accordingly.
  • Proper Budget Utilization – Without an ad agency, chances are you can waste your money on things that don’t bring results. 

Maximizing Amazon PPC Campaigns

One of the most effective ways to grow your brand on Amazon is through Amazon PPC (Pay-Per-Click) advertising. However, running a successful Amazon PPC campaign requires more than just setting a budget and picking a few keywords. To truly see results, Amazon advertising optimization is required. Amazon marketing agency services include:

  • Identifying high-converting keywords – Through research and analysis, agencies identify the keywords that drive the most traffic.
  • Optimized ad placements – Your agency will make sure that your ads are appearing in the best spots on Amazon.
  • Managing bids effectively – A good agency knows how to manage bids and keep ads competitive and under budget.

Boosting Sales Through Targeted Advertising 

While the scope for growing on Amazon is vast, simply being on the platform is not enough to guarantee success. The key to Amazon brand growth lies within targeted advertising, meaning running ads to reach the right audience with the right message. A strategic ad agency can tailor marketing strategies based on what’s working for your business, such as:

  • Segmenting your audience – By using Amazon audience targeting options, Ad agencies help you target the right audience to get sales.
  • Ultilizing sponsored product ads, display ads and brand ads – Different ads complete different goals and agencies know how use them optimally.
  • Retargeting customers effectively – Retargeting means reaching out to website visitors and turning them into buyers.

Optimized Product Listings

One of the most important aspects of Amazon’s success is having well-optimized product listings. However, many brands overlook the importance of constantly optimizing product pages to improve their conversion rates. A strategic Amazon ad agency can work with you to optimize not just your ads, but your product listings as well, through:

  • Keyword Optimization – Ensuring your product titles, bullet points and descriptions contain the right keywords to rank higher.
  • High Quality A+ Content – Detailed and compelling product images help products stand out and attract more customers.
  • Positive Customer Experience and Reviews – Advertisement agencies focus on delivering a high customer experience, building credibility.

Staying Ahead of the Competition

Amazon is a highly competitive marketplace, and standing out from the millions of competitors requires consistent and ongoing effort. A strategic Amazon ad agency not only helps you with immediate advertising needs but also provides long-term strategies that can give your brand a competitive edge and keep you ahead in the race, by:

  • Performing Competitor Analysis – Analyzing competitors allows to identify gaps and opportunities that can highlight your brand over theirs.
  • Performance Tracking and Reports – A strategic ad agency provides weekly ad performance reports to understand areas of improvement.
  • Updating With Evolving Amazon Policies –  A good agency ensures that your campaigns are up to date and relevant to the latest changes.

Building Long-term Relationship with the Agency

The key to sustainable growth on Amazon is not just a one-time ad campaign, but a long-term strategy. When you partner with a strategic ad agency for Amazon, you’re not just hiring a service; you’re building a relationship. A good agency will get to know your brand, your target audience, and your goals by providing services for:

  • Consistent Ad Performance Tracking – Consistent analysis allows agencies to adjust your campaigns based on real-time data.
  • Building Brand Reputation – Over time, with consistent advertising and targeting, your brand can get loyal customers and repeat sales.
  • Adaptation to Seasonal Trends – Ad agencies can help you monetize seasonal opportunities like end of season sale, to boost orders.

Conclusion

In an increasingly competitive marketplace like Amazon, an Amazon ad agency can provide the expertise and tools necessary to boost your brand’s performance on the platform. At HRL Infotech, we utilize expert knowledge, Amazon advertising tools, competitor analysis and campaign optimization, so that your business can gain more visibility, increase sales and improve your ROI, so that you can focus on creating products. 

If you are serious about scaling your brand on Amazon, partnering with a strategic Amazon Ad agency can make your journey to success a bit less hard. 

Boosting E-Commerce Sales for Jaipur-Based Fashion Brands

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The Pink City of Jaipur is known to be the land of rich heritage and fashion. As digital commerce is gaining momentum, Jaipur-based fashion outlets stand a special chance of reaching out to a broader audience and increasing e-commerce sales. Through their efficient digital marketing programs and by maximising their online presence, such brands will be able to access a larger customer base and increase their profitability.

Understanding the E-Commerce Landscape in India

The Indian e-commerce market is currently experiencing a high rate of growth, and it is projected that it will continue growing tremendously over the coming years. It has been fuelled by the increased penetration of the Internet, use of smartphones and a change in consumer shopping behaviour towards online shopping. It is an excellent opportunity for the Jaipur-based fashion brands to access customers outside local markets. Nevertheless, to have an opportunity to leverage this growth, specific e-commerce marketing strategies have to be introduced.

Essential E-Commerce Sales Strategies for Fashion Brands

In order to succeed in the current competitive online market, fashion brands based in Jaipur should implement a strategic approach to e-commerce sales. Placing products on the Internet is no longer sufficient; companies have to be ready to take specific measures that will help to optimise visibility, attract customers, and convert them into buyers. By optimising the product listings in search engines and using social media and influencer marketing, these critical tactics in e-commerce sales would assist the fashion brands to find the right audience, sell more, and create a good online presence.

1. Optimise for Fashion E-Commerce SEO

SEO plays a key role in the improvement of online presence. Fashion companies need to pay attention to:

  • Keyword Research: Find the appropriate keywords, like Jaipur ethnic wear or handcrafted Jaipur kurtis, to bring in targeted traffic.
  • Product Descriptions: This is done by making your product descriptions unique, engaging, and keyword-saturated to enhance the ranking of products in search.
  • Image Optimization: Opt to use good-quality images with good alt tags to promote the SEO as well as the user experience.
  • Mobile Optimization: Have a mobile-friendly site to meet the increasing traffic of mobile shoppers.

2. Leverage Social Media and Influencer Marketing

Fashion brands are best on visual platforms such as Instagram, Facebook, and Pinterest. Use local influencers and fashion bloggers to increase brand awareness and authority. Authentic social proof is user-created content, e.g., customer photos of the brand.

3. Implement Conversion Rate Optimisation (CRO) Techniques

With the improvement of the user experience on your site, you may increase the conversions. Strategies include:

  • Simplified Checkout Process: Minimise the number of steps in the purchase process to minimise the rate of cart abandonment.
  • Personalised Recommendations: Promote products according to purchases or preferences in order to boost the mean order value.
  • Trust Signals: Post customer reviews, safe and secure payment methods, and present-day return policies to be trusted by the prospective buyers.

4. Utilise Data Analytics for Informed Decision-Making

The sale and purchase records of customers are analysed to give the brands insight into their purchasing patterns. Analytics tools can help to give an insight into:

  • Traffic Sources: Knowing where visitors are coming from helps allocate marketing resources effectively.
  • Bounce Rates: Bounce rates can be associated with the problems of the site speed or the relevance of the content.
  • Conversion Paths: Learn how customers purchase to identify the points where they should be improved.

HRL Infotechs: Your Partner in E-Commerce Success

To increase their presence on the Internet, Jaipur-based fashion companies should collaborate with a professional e-commerce marketing agency that will offer the expertise to accomplish it. HRL Infotechs is a series of services specific to fashion brands and includes:

HRL Infotechs has a record of successfully serving more than 1,400 accounts with sellers and gaining immense sales growth and profitability maximisation for fashion brands, achieving this through its experience of managing and maintaining a dedicated team of 40 employees.

Conclusion

Jaipur fashion companies have enormous prospects to reach and increase online commerce earnings in the digital age. Through proper SEO, social media utilisation, optimisation of online shopping experience and data analytics, brands will be able to boost their online presence and sales. Collaborating with a reputable ecommerce marketing agency, such as HRL Infotechs, as well as visiting official websites, will boost development to become sustainable in the competitive e-commerce market.

How to Improve CPM Without Losing Performance in Amazon DSP

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Amazon DSP has become a powerful channel for brands looking to scale their reach, drive more awareness and traffic, and generate measurable conversions across Amazon. However, as competition increases on this ecommerce platform, many advertisers face a common challenge of rising CPMs without proportional performance gains.

The good news is that a higher CPM does not have to mean lower returns. With the right Amazon DSP optimization strategies, brands can improve CPM efficiency while maintaining or even improving overall ad performance.

This blog breaks down how to achieve the right balance between improving CPM and performance without sacrificing ROI.

Understanding What is Cost Per Millie (CPM)?

Cost per mille (CPM) is a pricing model commonly used in marketing and advertising. Also called cost per thousand impressions, CPM refers to the total price spent for showing an ad to 1,000 users. CPMs are never constant, it keeps on fluctuating based on:

  • Audience demand
  • Inventory type
  • Bidding strategy
  • Targeting precision

Many advertisers try to lower CPM aggressively, which directly impacts the reach, quality, traffic and conversion rate negatively. The end goal is not to lower CPM but to maximize ROI on Amazon DSP with proportionate performance. 

Why CPM Increases in Amazon DPS?

It is important to understand the reasons behind the rising CPM if you want to improve it. Taking guidance from an experienced Amazon Ad performance marketing expert greatly helps in addressing the causes and controlling the cost. Some of the common reasons are:

  • An overly broad target customer base
  • High levels of competition for the premium audience
  • Inefficient frequency management
  • Poor creative performance
  • Lack of bid and placement optimization

How to Improve CPM Without Losing Performance?

Smart planning and optimization are the keys to improving your CPM on Amazon. Striking a balance between them ensures cost efficiency while maintaining strong Amazon DSP performance. Some of the ways are listed below.

Refine Your Audience Targeting

One of the common mistakes that marketers make is targeting a broad range of audiences. Audience segmentation is one of the most effective ways to improve CPM without losing performance. The more refined the audience is, the higher the engagement rates are. Instead of targeting large, generic audiences, break them into:

  • In-market shoppers
  • Lifestyle-based audiences
  • Purchase and brand viewers
  • Competitor audiences
  • Retargeting segments

Improve Your Bid Strategies 

Since DSP campaigns run on a CPM bidding model, bid optimization is crucial. Many advertisers set bids once and forget them. In these competitive times, dynamic bid management is essential. The goal is to improve CPM efficiency while maintaining enough bid pressure to win high-quality impressions. Best practices include:

  • Gradually adjusting bids rather than making drastic cuts
  • Using different bids for prospecting and retargeting
  • Lower bids for awareness, higher bids for conversion-focused campaigns

Enhance your Creative Performance

Creative quality has a direct impact on CPM and performance. Ads that generate higher engagement often win auctions more efficiently.  Poor creatives result in lower customer engagement rates, wasted impressions and higher and ineffective CPM, whereas high-performing creatives improve click-through rates. To improve creativity:

  • Refresh creatives every 30 to 45 days
  • Use clear value propositions like Best-seller, Limited Offer, etc 
  • Match messaging to the target audience’s intent
  • Test multiple formats and visuals to identify high-performing ads
  • Use high-quality images and clear product visuals

Control Frequency to Avoid Waste

High frequency can inflate CPM while lowering effectiveness. If users see the same ad too often, engagement drops. Proper frequency control ensures impressions are not wasted and helps maximize ROI on Amazon DSP. Right-sized frequency ensures impressions remain meaningful while keeping costs in check. Recommended strategies are:

  • Cap impressions based on campaign objective
  • Use a lower frequency for awareness campaigns
  • Apply tighter caps for retargeting audiences

Use Performance-Based Optimization Signals

Amazon DSP provides valuable performance signals that should guide optimization decisions. Instead of focusing only on CPM, evaluate the data and reports to know how each audience segment is contributing to revenue. Sometimes a slightly higher CPM delivers a significantly high return. These signals include:

  • View-through conversions
  • Purchase behavior
  • New-to-brand metrics
  • Audience overlap data

Align DSP Strategy With Business Goals

CPM improvement must align with your business objectives. Awareness campaigns, for example, may naturally have higher CPMs than retargeting campaigns. A strong Amazon Account Management Agency ensures DSP campaigns support both immediate performance and long-term growth. Before making changes, ask:

  • Is the goal awareness, consideration, or conversion?
  • Are we optimizing for short-term sales or long-term brand lift?

Final Thoughts: Less CPM Does Not Guarantee High Results

Improving CPM in Amazon DPS is not about targeting more while paying less. It is about practising smarter strategies that bring results and do not go out of your budget either. With refined targeting, strong creative performance, disciplined bidding, and data-driven optimisation, brands can improve CPM without losing performance. Scale only what delivers consistent performance. This disciplined approach prevents unnecessary CPM inflation and supports profitable growth.

In 2026, success on Amazon DSP belongs to advertisers who focus on efficiency, strategy, and long-term ROI rather than chasing lower costs alone. Partnering with the right Amazon Ad performance Marketing Agency ensures CPM efficiency is achieved without sacrificing scale or results.

Why Zepto Advertising Strategies is a Game-Changer for FMCG Brands in Jaipur

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If you had told a Jaipur-based FMCG brand five years ago that people would order milk, chips, or toothpaste on their phone and expect it at their door in ten minutes, they’d probably laugh it off. Jaipur doesn’t rush, right?

Well… not anymore.

Something has quietly changed. People still love their local stores, but they’ve also gotten used to convenience. That late-night snack craving, that “we’re out of cooking oil” moment, those aren’t planned purchases anymore. They’re impulse decisions. And that’s exactly where Zepto steps in.

For FMCG brands in Jaipur, Zepto isn’t just another delivery app. It’s turning into one of the most effective marketing touchpoints available right now.

Jaipur’s FMCG Buying Habits Are Shifting, Slowly, Then Suddenly

Jaipur doesn’t change overnight. It never has. But when change happens here, it sticks.

In areas like Mansarovar, Jagatpura, Vaishali Nagar, and Malviya Nagar, Zepto orders have become part of daily routines. Not weekly grocery planning, daily needs. Bread in the morning. Cold drinks in the afternoon. Ice cream at night.

This shift is why Quick commerce advertising works so differently from traditional digital ads. You’re not interrupting someone scrolling mindlessly. You’re showing up when they’re already buying.

That difference matters more than most brands realize.

Why Zepto Advertising Feels Different (Because It Is)

Most platforms focus on discovery. Zepto focuses on urgency.

When someone opens Zepto, they’re not exploring options for fun. They want something now. That makes Zepto advertising for FMCG brands incredibly effective, because the intent is already there.

A sponsored product on Zepto isn’t fighting for attention. It’s simply nudging a decision that’s already in progress. And those nudges convert far better than flashy banners ever will.

Honestly, it feels less like advertising and more like placement, and that’s the sweet spot.

FMCG Marketing on Zepto Fits Real-Life Buying Behavior

Here’s the thing about FMCG marketing on Zepto: it mirrors how people actually shop.

Customers don’t think in terms of “brands” all the time. They think in terms of needs. Cooking oil. Biscuits. Soap. When your product appears right at that moment, the decision is quick and instinctive.

There’s no long comparison. No deep research. Just recognition and trust.

And if your brand shows up consistently? That trust builds faster than you’d expect.

Zepto Ads for FMCG Companies Work Best When They’re Subtle

One mistake brands often make is trying to push too hard.

Zepto doesn’t reward aggressive messaging. It rewards relevance. Zepto ads for FMCG companies perform best when they blend naturally into search results or category views.

A familiar pack size. A reasonable price. A product that feels like the obvious choice.

Sometimes the best-performing campaign doesn’t even look like an ad. And that’s kind of the point.

Hyperlocal Advertising in Jaipur Is Where the Real Advantage Lies

Jaipur isn’t one uniform market. Anyone who’s worked here knows that.

Consumption patterns vary wildly between neighborhoods. A college-heavy area behaves differently from a residential colony. Festive demand shifts from one zone to another.

That’s why Hyperlocal advertising in Jaipur through Zepto is so powerful. Brands can focus spend where demand actually exists, instead of wasting budget across the city.

For regional FMCG players, this levels the playing field. You don’t need national-scale budgets. You need smart local visibility.

Why Working With a Zepto Advertising Agency in Jaipur Helps

Running ads on Zepto isn’t complicated, but running them well takes understanding.

A local Zepto advertising agency in Jaipur brings something dashboards can’t: context. They know which SKUs move faster, which price points work in which localities, and when demand spikes unexpectedly.

They also know when not to advertise, something many brands overlook.

Agencies like HRL Infotechs focus on aligning Zepto campaigns with real FMCG behavior, not just chasing impressions. That practical, ground-level thinking is what keeps campaigns profitable instead of experimental.

Large-scale campaigns are not the focus of Zepto’s marketing strategy.

Loud launches and heavy discounts are rare components of a successful Zepto marketing strategy. Usually, it is based on small, regular choices:

  • Only fast-moving SKUs are promoted
  • Timing visibility around daily demand peaks
  • Staying present consistently rather than in brief spurts
  • Focusing on recurring orders rather than one-time clicks

Although it doesn’t feel thrilling, this kind of approach is effective. Additionally, in FMCG, dull consistency frequently triumphs over ostentatious concepts.

Why Quick Commerce Advertising Makes Sense for FMCG

FMCG products thrive on habit. Zepto thrives on habit too.

That overlap is why the Quick Commerce advertising agency fits FMCG brands so naturally. When people reorder the same essentials every few days, visibility becomes familiarity. Familiarity becomes preference.

Over time, your brand doesn’t need to convince. It just needs to be there.

Jaipur Brands Still Have Time, But Not Forever

Here’s the honest truth: Zepto advertising in Jaipur isn’t overcrowded yet.

Competition exists, but it’s manageable. Costs are still reasonable. Visibility is still achievable without burning budgets.

Brands that start now get time to learn what works, what doesn’t, and which products deserve focus. Brands that wait will enter later, when everyone is fighting for the same space.

Early movers don’t always win, but late movers almost always struggle.

Final Thoughts: Zepto Is Quietly Changing the Game

Zepto isn’t shouting about disruption. It’s just delivering groceries faster and changing behavior along the way.

For FMCG brands in Jaipur, that shift opens up a rare opportunity: high-intent customers, hyperlocal reach, and advertising that feels natural instead of forced.

With the right approach and the right Zepto advertising agency in Jaipur, this isn’t just another channel. It’s a chance to grow where attention is still affordable.

And sometimes, the biggest growth opportunities don’t come with noise.
They arrive quietly in ten minutes.

Is Quick Commerce the Future of Retail in India? What You Need to Know

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If you’ve been anywhere near the retail or e-commerce world lately, you’ve probably heard the phrase Quick Commerce more times than you can count. And honestly, I get why. As someone working inside a Quick Commerce agency, I see the shift happening up close, right from the way customers think to how brands now plan their supply chain, marketing, and even product packaging.

But is Quick Commerce really the future of retail in India? Or is it just another shiny buzzword that may fade out eventually? Let’s break it down, based on what we’ve been observing across multiple industries, especially in fast-growing markets like Gujarat, Rajasthan, Jaipur, and Tier-1 cities, where on-demand shopping is becoming… well, the norm.

Why Quick Commerce Took Off in India So Quickly

Before we talk about the future, let’s acknowledge the present. India wasn’t traditionally the “I want it right now” kind of market. But look at consumer behaviour today, everything is shortening, be it attention spans, delivery expectations, checkout journeys, and even the patience to compare products.

From groceries to beauty products to medicines, people want things delivered fast. Blame it on busy lifestyles, last-minute plans, or simply convenience, but Quick Commerce stepped in at the right time.

At HRL Infotechs, we’ve seen brands telling us, “We didn’t expect 15-minute delivery to increase our sales this much.” Yet it does. Because once customers know they can get a product almost instantly, they don’t go back to traditional e-commerce timelines. 

A Change in Buying Behaviour We Can’t Ignore

Here’s something interesting:

We were studying customer journeys for a skincare client across three cities. Over 40% of repeat purchases happened late evening, between 8 pm and 11 pm. Typically, that’s when traditional stores are closed.

Guess who fulfilled those orders? Quick Commerce platforms.

This is precisely where Quick Commerce in India starts looking less like a “trend” and more like an evolving habit.

Consumers have tasted convenience. And like most comforts in life, once you experience it, it’s hard to let it go.

Brands Are Seeing Quick Commerce as a Revenue Channel, Not an Add-On

A few years back, brands treated Quick Commerce like an experiment. “Let’s try it out,” they’d say.
Today? It’s a full-fledged revenue and visibility channel.

When brands come to us at HRL Infotechs, they don’t ask whether they should be on Quick Commerce platforms; they ask how fast they can scale their presence, optimize listings, manage dark-store supply, and push digital visibility through brilliant paid campaigns.

Quick Commerce is no longer optional. It’s becoming as crucial as marketplaces like Amazon and Flipkart. In some industries like snacks, beverages, and personal care, it’s overtaking them.

Speed Isn’t the Only Selling Point

People assume Quick Commerce is just fast delivery. But honestly, speed is only half the story.

From an agency lens, here’s what we’ve noticed brands really benefit from:

1. Better product visibility

Quick Commerce platforms showcase products within seconds. High-ranking listings lead to high sales simple as that.

2. More impulse buying

This is a big one. Customers don’t “plan” Quick Commerce purchases. That means brands with smart placement and optimized creatives win instantly.

3. Lower cart abandonment

Since the shopping journey barely lasts a minute, drop-offs decrease automatically.

4. Localized demand insights

One of the underrated advantages and one our agency uses heavily is hyperlocal analytics.
What sells in Ahmedabad doesn’t always sell in Jaipur… and Quick Commerce data proves it.

Is This Sustainable? Let’s Be Real.

Now, I’ll be honest. No industry is perfect. Quick Commerce logistics can be intense. Delivery costs matter. Inventory planning is complicated. But even with all that, the model is stabilizing much faster than people expected.

Especially in growing markets, Gujarat, Rajasthan, and metro-adjacent cities, Quick Commerce Industries are innovating rapidly:

  • Smaller delivery radiuses
  • Micro-warehouses
  • Predictive stocking
  • One-click reordering
  • Automated product recommendations
  • AI-powered location-based ads

And agencies like ours are helping brands navigate all of this without drowning in operational work.

Why Brands Need Agencies Now More Than Ever

If you’re thinking, “Okay, but can brands manage Quick Commerce on their own?” they can, but it’s not ideal.

Platforms like Blinkit, Instamart, Zepto… they all have their own processes, ranking algorithms, bidding structures, and inventory cycles. Without optimization, brands get lost in the crowd.

At HRL Infotechs, we’ve seen brands jump from 20 orders a day to 300+ just by fixing their catalogue SEO, pricing strategy, product photography, ad campaigns, and city-level distribution planning.

This is why agencies exist to let brands focus on production and customer experience while we handle the heavy lifting on the digital and operational side.

How Quick Commerce Will Shape the Future of Retail

Let’s talk future because that’s what this blog promised.

Here’s what we believe is coming next in India:

1. Fastest delivery will become standard

Not everywhere, but in metros and upcoming markets like Ahmedabad, Indore, Jaipur, and Surat, absolutely.

2. More niche categories will join the bandwagon

Pet supplies, gifting, electronics accessories… It’s already happening.

3. Offline retail will shift to hybrid models

Local stores will integrate with Quick Commerce platforms to stay competitive.

4. AI-driven demand forecasting will rule inventory

Brands that stock smart will sell more simply because of that.

5. Personalised Quick Commerce ads

Imagine an ad triggered because a platform knows you always order chips after 9 pm. It’s coming.

Conclusion: Is Quick Commerce the Future?

If you ask me or anyone in our agency team, the answer is yes, absolutely. Not because it’s trendy, but because it fits the lifestyle India is moving toward.

Fast, convenient, on-demand retail is becoming normal, not exceptional.

Brands that adapt now will lead the next retail decade. Brands that wait might struggle to catch up later.

And that’s precisely why agencies like HRL Infotechs exist, to help brands step into this new world with strategy, speed, and confidence.

How to Calculate Profit as an Amazon Seller in India 2026

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In 2026, being an Amazon seller in India presents numerous opportunities that can significantly boost your profitability. But many sellers still struggle with their Amazon seller profit calculation. The assumption that high sales equal high profit is not always true. Although high sales numbers may look promising and impressive, your cash flow can still feel unpredictable, the common reason being that many seller focus on their revenue instead of calculating actual profit. Between GST, Amazon fees, returns, hidden costs, etc., your profits can be way lower than the set expectation.  

Whether you work individually or with an Amazon marketing agency, knowing your real profit is very important to make certain decisions related to your expenses. In this blog, we are going to learn about every cost involved and break them down to explain how to calculate profit on Amazon India.

Why is Profit Calculation Important?

Amazon is a very competitive marketplace. To survive on this platform, it is essential to be well aware of your numbers. Not knowing your profits can lead to many wrong decisions about important business aspects, which can hurt your business, such as:

  • Overspending on Amazon advertisement 
  • Sell products with low or negative margins
  • Discounts or coupons can lead to loss
  • Lose money on returns and storage

With a proper knowledge of your net profits, you can understand the Amazon seller profit margins in India and can confidently scale your business by making well-informed decisions.

Common Profit Calculation Mistakes

  • Ignoring Discounts and Coupon Offers
  • Using MRP instead of the selling price
  • Not excluding GST from the profit
  • Forgetting about returns and refunds
  • Not accounting for advertising expenses
  • Including Amazon FBA reimbursement
  • Not accounting for storage costs

Steps to Calculate Accurate Net Profit –

Step 1: Start with the product’s Selling Price 

To calculate the profit correctly, it is necessary to use the actual selling price of the product. Many people make the mistake of using MRP. If you run discounts, coupons, or promotions, adjust your selling price accordingly. Many sellers miscalculate profit by using the listed price instead of the final value at which the product is sold.

Step 2: Deduct Amazon Selling Fees

Sellers selling on Amazon know that it charges many fees from them; subtracting those fees from the selling price is an essential step in calculating net profit. Listed below are the fees that should not be accounted for during profit calculation:

Referral Fee

A percentage of the selling price based on the category of the product. 

For example, 10 per cent of  ₹1000 = 100

Closing Fee 

This is a fixed price that is paid on every unit sold, depending on the price slab. 

Fulfillment Fee 

This fee is for the seller who uses Fulfilled by Amazon. Amazon FBA profit calculation must include:

  • Pick and pack fee
  • Weight handling fee
  • Last-mile delivery

Step 3: Calculate COGS

Calculating COGS helps in understanding the cost of goods sold.

It includes:

  • Cost of manufacturing the product
  • Amount spent on packaging and labelling
  • Quality check cost
  • Transportation to the Amazon warehouse expense

Not accounting for these costs can lead to inaccurate net profit calculations.

Step 4: Subtract GST and TCS

Many sellers misunderstand GST as profit and don’t subtract it while calculating profit. GST collected from customers goes to the government and thus is not a profit. Also take into account TCS, which Amazon deducts at 1 percent. 

Step 5: Add Advertising Costs

Considering the competitive nature of Amazon, spending on advertising is not an option anymore. It is important to exclude the ad cost from the selling price.

Exclude the cost of all types of ads you ran:

  • Sponsored Products
  • Sponsored Brands
  • Sponsored Display

Step 6: Include Returns and Refunds

The return of a product sold directly impacts profitability. Excluding the return impact per unit makes the net profit more accurate. 

It includes:

  • Refund amount
  • Reverse shipping charges
  • Damaged inventory

Step 7: Storage and Long-term Fees

For sellers availing the fulfilled by Amazon service, storage cost cannot be avoided. 

It includes:

  • Monthly storage expense 
  • Long-term storage penalties for slow-moving inventory. 

Step 8: Account for Amazon FBA Reimbursement]

Amazon has an FBA reimbursement policy, which pays the seller for any:

  • Lost inventory
  • Damaged Products
  • Shipment Issues

Although this policy compensates for your loss, it is not necessarily a profit, but should be tracked separately.

Step 9: Add Operation Costs

Including expenses beyond fees charged by Amazon is essential to calculating Amazon Seller ROI in India.

It includes:

  • Software and analytics tools
  • Amazon marketing agency fees
  • Salaries of employees

Step 10: Calculate the Net Profit

Taking all the above-mentioned costs into account and following the steps correctly, calculate your net profit by subtracting them from the selling price of the product. 

Conclusion

Sellers who are succeeding on Amazon are not only good marketers, but also have a good hold on their business numbers. Being aware of your profits, expenses and costs allows you to price your products correctly, reduce unnecessary costs and grow the business with the practices that suit it the best.   

Assuming good sales mean good profits can prove to be a costly mistake in future, which is why it is important to have profit clarity. Accounting for all the costs helps you gain a fresh perspective and clear visibility into your business health, which enables you to fight your competitors and grow your Amazon business with full control. Reach out to HRL Infotech for proper guidance and cal