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Walmart vs Amazon Fulfillment: Which One Makes Sense for Your Business?

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In 2026, if you want to succeed in the e-commerce landscape, delivering superior customer service is a non-negotiable requirement. Fast or free shipping, reliable delivery, and a smooth process of product return are no longer considered competitive advantages that set you apart, but basic expectations every buyer has when making a purchase. That is why choosing a reliable fulfillment method is important because this decision has the power to directly impact your profitability, scalability, and business reputation. The major choices in this category are Amazon and Walmart. Both platforms promise fast shipping and a strong network, and the right choice depends on your business, market, and margins. 

In this blog, we are going to discuss Amazon FBA vs Walmart Fulfillment comparison, which covers all the aspects to help you decide which one is the better choice for your business. 

What Is Amazon FBA?

Amazon FBA (Fulfillment by Amazon) allows sellers to send their inventory to Amazon’s warehouses. Amazon then handles storage, packing, shipping, customer service, and returns. This method is widely used because of Amazon’s massive network and customer base. But it comes with high competition and fulfillment fees. 

Advantages of using FBA:

  • Your products become eligible for the Prime badge.
  • Amazon handles two-day or faster shipping.
  • Customer returns and support are managed by Amazon.
  • Your listings gain trust and conversion rates. 

What Is Walmart Fulfillment Services (WFS)?

Walmart offers Walmart Fulfillment Services (WFS), which is similar to Amazon FBA. Sellers send their inventory to Walmart warehouses, and Walmart handles storage, packing, and shipping. Many sellers are increasingly choosing WFS as a serious alternative for fulfilling customer orders. 

Advantages of using WFS:

  • Enhanced listing visibility on the Walmart marketplace.
  • Sellers compete in a less crowded market comparatively. 
  • Walmart handles two-day shipping.
  • Customer services and returns are included.

Walmart WFS vs Amazon FBA 

Given below is a list of FBA vs WFS comparison aspects that sellers need to evaluate before making a choice between Amazon and Walmart. 

Marketplace Size and Competition

This is one of the biggest differences. Amazon is the largest e-commerce marketplace, with heavy traffic and competition. Fighting for visibility in highly competitive product categories can be very difficult. Walmart’s marketplace is smaller but growing quickly. Competition is lower, which can make it easier for new sellers to gain traction. The choice depends if your priority is to scale your business or have reduced competition.

Fee Structure

Both of the platforms charge storage fees, fulfillment fees, and referral fees. Amazon FBA fees 2026 can be higher in densely competitive categories, especially during peak seasons, which can increase the fees of storage. Walmart, on the other hand, is known to be more cost-effective, especially for certain product sizes and weights. Amazon vs Walmart seller fees comparison becomes important for oversized, slow-moving products.

Seller Requirements and Approval

Amazon allows almost anyone to register as a seller, but some categories do have restrictions in certain cases. Walmart Marketplace, comparatively, has a more selective process for approval. Sellers must show some experience with e-commerce, have strong performance metrics, and maintain standard fulfillment methods. Walmart marketing services can help you fulfill all requirements and get approval faster.

Shipping Speed and Expectations 

With time, Amazon has built a reputation for fast shipping and timely delivery. Repeat customer of Prime expect their order to be delivered in 2 to 3 days, and Amazon fulfills these expectations with its spread-out network connections. Walmart also offers 2-day shipping through WFS, and in many regions, Walmart’s delivery time gives equal competition to Amazon. Both platforms offer fast shipping, but the choice lies in their habit.

Brand Control and Visibility

Sometimes on Amazon, you are competing with other sellers as well as Amazon itself. The competition for the Buy Box can be intense, especially for wholesale sellers. But Amazon also offers higher traffic and tools like Sponsored Ads and a storefront to boost your visibility, for which you can take the help of Amazon marketing services. On Walmart, the Buy Box system exists but is less aggressive due to fewer sellers and competition.

Which One Is Better for New Sellers?

Which option to choose depends on the Amazon vs Walmart seller comparison. If you are launching your first product with the main motive of getting maximum exposure, Amazon FBA can provide you with faster scaling opportunities because of higher traffic. 

But if you already have experience in e-commerce and want to avoid over crowded and competitive marketplace, Walmart WFS might be the ideal option for you. Both methods offer satisfactory services; the actual basis of choice depends on your business structure.

Final Thought: Choose The Option That Fits Your Business

After detailing every aspect of Amazon FBA vs Walmart Fulfillment, the smartest strategy in 2026 would be to understand how each platform works and fits in your growth plan for your business. Delivering quality services during fulfillment is important for high profits, customer satisfaction, and long-term business positioning. The right method will align with your business goals, inventory type, and profit margins.  

With HRL Infotechs, you can be sure of making the right choice for your business and deliver quality experience to your customers.

Best eCommerce Marketing Agency in Delhi: What to Look for in 2026

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The e-commerce industry in India is expanding rapidly, with thousands and lakhs of businesses from every corner of the country joining various platforms. And the businesses in Delhi are competing harder than ever before to stand out amidst the crowd online. With increasing costs of running ads, constantly changing algorithms, and rising customer expectations, just running ads is not enough to catch customers’ eyes. To succeed, having a strategic growth plan, effective performance marketing, attractive branding, and data-driven decisions are the core elements. Running an online store takes lots of research and planning for a great execution, which can overwhelm many business owners without any help from an e-commerce marketing agency. 

In this blog, we are going to discuss what to look for and how to choose an e-commerce marketing agency in Delhi to be your trusted growth partner in 2026.

Why Do You Need An Ecommerce Marketing Agency in Delhi?

Thousands of D2C brands, Amazon sellers, Shopify stores, and other businesses on different platforms are based in Delhi. With the intense density of the business population, the competition is likely to get intense as well. And in this industry, everyone is waiting for someone to make a mistake, so they can monetize it, which is why experimenting with your budget and strategies is not ideal. Hiring an e-commerce ads agency helps you get:

  • Access to experienced growth experts
  • Better Return on Investment on ads
  • Data-backed strategizing and decisions
  • Faster growth of the business
  • Reduced trial-and-error costs

What To Look For in a Marketing Agency?

Trusting an agency with your business growth is a big deal that is why choosing an e-commerce marketing agency needs proper research and evaluation on your end. Given below are some of the key factors you should look for before hiring an agency.

Experience in eCommerce Marketing

The first thing to check is whether the agency specializes in e-commerce or not. If an agency has experience with some leading e-commerce platforms like Amazon, Myntra, Walmart, etc., it means that they will understand the importance of e-commerce SEO services like keyword research and ranking, brand registry, sponsored ads, and many other important aspects of online marketing. 

Performance Marketing Capabilities

In 2026, e-commerce PPC management is one of the most essential aspects of boosting visibility and sales. Performance marketing is a results-driven digital advertising strategy where brands pay only when a specific action, such as a click or sale, is completed. Some of the best ecommerce markting agency in Delhi focus on ROAS, conversion rate, lifetime value, and retargeting campaigns. 

Expertise in SEO

Increasing your brand awareness by driving organic traffic to your website is a cost-effective and efficient way to increase your sales for long term. Good product listing and SEO optimization services help you with high-ranking keywords research, high-quality A+ content, optimized product titles, attractive storefront design, and strategic use of blog content. This helps you rank higher in relevant searches. 

Marketplace Growth Knowledge

The advertising agency needs to understand your product market because it helps determine how to reach your potential consumers, what price they’re willing to pay, what their needs are, and how your product or service can fit their needs. Marketplace expertise includes efficient inventory planning, competitor analysis to dominate the search results, while also increasing your chances of winning the Buy Box.

Data-Driven Strategies & Decisions

Transparency is the key to building a trustworthy relationship between clients and marketing experts. A professional agency should provide weekly or monthly reports that detail every change they made, the reason behind it, and the results it brought, so that you can make informed decisions and avoid guesswork. Avoid agencies that hesitate to share data and performance reports clearly.

Branding and Creativity Understanding 

Running ads is not enough to get you sales. Look for e-commerce marketing services that focus on brand positioning, creative ad design, compelling product storytelling through collaborating with social media influencers, and managing your online presence. Delhi users are highly active on social media platforms, and one of the most efficient ways to bring brand awareness is by making it look trustworthy online. 

Case Studies and Client Results

Before coming to a final decision, ask for proof. If an agency claims to be the best in the city, it should have results to back its claim. Ask for case studies, before and after results, examples of revenue growth, and client testimonials. Evaluate the stores they have worked with yourself, review their current performance, and if possible, you can also talk to previous or current clients of the agency to be sure. 

Final Thoughts: Make The Right Choice And Dominate The Market

Finding the best e-commerce marketing agency in Delhi is not about selecting the one that is cheapest, but choosing a trusted growth partner who deeply understands your business, its market, and requirements to develop custom strategies especially for your brand. With the right agency help you can increase sales, improve brand visibility, and scale profitably. That is why it is important to take time to evaluate each option so that you can make the right choice.

HRL Infotech is trusted by many owners for their business growth, and we don’t work to disappoint.

How to Enroll in Amazon Brand Registry Without Delays or Rejections

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Enrolling in Amazon Brand Registry becomes necessary if you’re selling on Amazon and want full control over your brand. Amazon is a large market with millions of active users and sellers, which is why protecting your listings becomes important. Problems like listing hijacks, duplicate products, or brand-name issues are common and take a long time to resolve without a brand registry, which, in the meantime, negatively impacts your product sales and brand reputation. That is why sellers with long-term growth plans start investing in protecting their brand from the initial stage. 

If you are a seller looking to register your brand, in this blog, we are going to discuss how to enroll in Amazon Brand Registry, whythe  Amazon Brand Registry application gets rejected, and how to avoid that.

What is Amazon Brand Registry?

Amazon Brand Registry is a free program that allows brand owners more control over their product listings and protects their intellectual property (IP). If you are in this market for long-term selling, it becomes essential to register your brand for smooth scaling. Some of the Amazon Brand Registry benefits are:

  • Protection against inauthentic listings
  • Control over product content
  • Access to use A+ content
  • Access to brand analytics tools
  • Sponsored brand ads
  • Allows for Amazon storefront creation

Requirements for Amazon Brand Registry

Before applying, meeting the requirements of the Amazon brand registry is necessary:

Active Trademark

You must have an active registered trademark in the country where you want to enroll. The trademark can be a Word mark (brand name only) or an Image mark (logo with brand name).

Trademark Must Match Brand Name

The brand name on your trademark certificate, product packaging, and product listing must be the same. A small spelling mistake can cause rejection of amazon brand registry. 

Brand Name on Products

Your brand must be clearly and permanently printed on the product or on the product packaging. A brand name on a removable sticker can be one of the reasons for rejection.

Product Categories

A list of the categories to which your brand belongs. This allows Amazon to determine which products fall under your brand and to remove inauthentic listings of your product. 

Step-by-Step Process to Enroll in Amazon Brand Registry

The Amazon brand registry application process involves some simple steps that need to be followed. Even if you work with an Amazon seller account management agency in India, you should be aware of the procedure. Given below is a step-by-step guide.

Step 1: Prepare Your Trademark Details

Before starting the process of brand registration, keeping the trademark registration number, the brand name exactly as registered, the trademark office name, and product images showing the brand name along with you, saves time and effort. 

Step 2: Create a Brand Registry Account

The necessary step before enrolling is creating a brand registry account on the official Brand Registry portal using the same username and passwords used to log into the Amazon Seller Central account. After account creation, click on Enroll a New Brand to start the process.

Step 3: Submit Brand Information

On the enrollment page, fill out the required brand information as asked, including your brand name, trademark number, product categories, and countries where products are sold. You may be required to upload official documents as proof. Be careful of spelling errors while enrolling. 

Step 4: Upload Product Images

In the next step, you are required to upload high-quality images of your product that display the brand name written clearly on either the packaging or the product. The image should not be edited, and the brand name should exactly match the one on your trademark certificate.  

Step 5: Verification Code Process

After uploading pictures, Amazon will send a verification code to the trademark owner listed in the trademark database. If you have hired Amazon Brand Registry services, share the code with them immediately to verify your identity by entering the code in the portal. 

Step 6: Submit Your Application

Go through the information you provided again to verify if everything is correct, and then submit your application. Approval usually takes up to 3 to 10 business days. If everything checks, you will receive a confirmation email. 

How to Avoid Delays in Approval

To avoid delays in getting approval, make sure that you:

  • Double-check all the information provided to ensure accuracy.
  • Use the exact format of the trademark; if it is in capital letters, use them. 
  • Keep the required documents prepared in advance to avoid delays.
  • Only register your brand in the country where your trademark is registered.
  • Ensure your email in the trademark record is correct to get the verification code.

In case you have faced rejection before or are unsure about the process, hiring an Amazon account management agency is recommended to get fast approval.

Final Thoughts: Protect Your Brand With Amazon Brand Registry

Enrolling in Amazon Brand Registry isn’t a complicated process, but it requires accuracy. If you follow the steps mentioned above carefully, you can successfully avoid delays and rejections. If you want a long-term future on this e-commerce platform, getting your brand registered should be the first step to protect your listings.

By working with HRL Infotechs, you can register your brand smoothly and ensure your brand’s originality without worrying about counterfeit listings. 

Low Visibility on Quick Commerce Platforms? Fix It With Better Listing Optimisation

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Quick commerce has revolutionized how people shop. Customers have become so used to things being delivered in a matter of minutes, whether it’s groceries, daily essentials, beauty products, or even electronics. With demand for ultra-fast deliveries increasing, many businesses are now shifting their focus to quick commerce platforms. But with the high amount of competition increasing in this marketplace, the common problem that brands face is that their products are not getting enough visibility. Even good-quality products struggle to appear in search results, category pages, or recommendations. The common reason behind this is usually unoptimized product listings.

If you’re a brand struggling to get attention on quick-commerce platforms like Zepto, Blinkit, JioMart, and Swiggy Instamart, this blog will walk you through the key reasons behind low product visibility. We’ll also share proven quick-commerce growth strategies to help you improve your visibility and drive more sales on these platforms.

Why Quick Commerce Product Visibility Matters?

The quick commerce shoppers are quick decision makers. Unlike e-commerce platforms, where customers scroll deep and compare products before making a purchase, here, they usually search, pick one product from the top few options, and order within minutes. If your listing does not show up on the main screen, you will lose sales even after having competitive pricing and better quality. That is why product visibility means:

  • Products that come up on top get most of the orders
  • Products with unoptimized listings are almost invisible
  • Even small ranking improvements can boost sales quickly

Common Reasons Behind Low Visibility

A common misconception that businesses have is that low sales mean low demand. But in reality, most of the visibility issues arise because of mistakes in product listing optimization for quick commerce, which are mentioned below:

Weak Product Titles

Having short or unclear titles makes it difficult for the platform to understand what your product is. If you don’t use high-ranking keywords in your title, your products won’t show up in the results of relevant searches.

Poor Product Descriptions

Product descriptions play an important role in convincing customers to buy your product. Most of the listings have either copied, incomplete, or generic descriptions that reduce both the search visibility and sale chances.

Low-Quality Images

Having high-quality product photographs is important for increasing customer engagement rates. Blurry pictures, clicked from the wrong angles, or missing lifestyle photos, impact the click-through rate.

Missing Product Details

If you don’t mention the features or attributes, such as its size, quantity, flavour, material, or usage details, anywhere in the title, description, or photos, it will impact your visibility by not showing up in filtered searches.

Low Engagement 

If your product is consistently getting low clicks, has a low conversion rate, or high returns, which point towards low product quality, all these things are monitored by the platform, and your listings are pushed down even further.

How Better Listing Optimization Helps?

Improving your product listings on platforms like Zepto, Blinkit, JioMart, Swiggy Instamart, and more can significantly boost your brand’s visibility and sales. It requires attention to multiple aspects, and for businesses already overwhelmed with daily operations, many agencies offer quick-commerce listing optimization services that help brands achieve:

Improved Search Ranking

Optimized listings mean proper use of highly ranked keywords in product title and description, as well as relevant attributes that are commonly searched for by customers, which help your product appear more often and higher.

Higher Click-Through Rates

Having clear titles and product images of high quality encourages customers to click on your product instead of others by clearly communicating what your product is, what it offers, and its relevant features that customers need.

Better Conversion Rates

Having an original product description that mentions all features of your product while answering the most commonly asked questions of customers builds their trust and encourages more buyers to purchase the product.

Stronger Algorithm Signals

With optimized product listings on platforms like Zepto, Blinkit, JioMart, and Swiggy Instamart, your visibility improves organically, leading to more clicks and purchases. This signals to the platform that your product is relevant, helping you gain even greater visibility in the future.

Mistakes to Avoid in Quick Commerce Listings

Some of the common mistakes that brands make with product listings that lead to them ranking lower silently are:

  • Copying product descriptions from other platforms
  • Using vague or fancy words instead of mentioning clear benefits
  • Using blurry and low-quality product images
  • Not mentioning the product features
  • Never updating old listings
  • Not utilizing festive sales and flash offers

Final Thoughts: You Need Optimized Product Listings, Not A New Product

This blog details how quick commerce ranking works. Low visibility on quick commerce platforms like Zepto, Blinkit, JioMart, and Swiggy Instamart is a common problem, but it is also fixable. In most cases, brands don’t need new products or heavy discounts. They need better listing optimisation. By improving titles, descriptions, images, and product data, you help both the platform and the customer understand your product better. This leads to higher rankings, more clicks, and more orders. In quick commerce, where decisions are made in seconds, visibility becomes important.

HRL Infotechs helps you rank higher on quick commerce platforms by optimizing your product listings so that your product reaches the right audience. 

Amazon Fulfillment Options in 2026: Choosing the Right Shipping Setup for Your Brand

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Amazon is all about fast delivery, quality products, and a satisfied customer experience. And if you are a seller on Amazon, keeping up with its fast delivery feature can turn out to be quite a challenge; that is why one of the biggest decisions you will make is how to ship your products across the country or worldwide. The Fulfillment method that you choose directly impacts your cost, delivery speed, customer experience, and even the chances of you winning the Buy Box. With every day, competition on this platform is higher than the previous day, and one way to win shoppers’ trust is by delivering on time, whether you are a new seller or an established brand. 

In this blog, we are going to discuss how to choose the Amazon Fulfillment method according to your brand requirements, target audience, and product market, Amazon FBA vs FBM vs 3PL, and many more.

What Are Amazon Fulfillment Options?

There are three Amazon shipping options for sellers provided by the platform. Each has its own advantages and disadvantages. These Amazon Fulfillment options are: 

Fulfillment by Amazon (FBA)

With Amazon FBA, sellers send their products to Amazon Fulfillment centres, where they store, pack, and ship their products while managing returns and customer services as well. This method is widely used, and many brands are working with an Amazon FBA management agency.

Why Choose FBA

  • Faster scaling and delivery of orders
  • Higher chances of winning Buy Box
  • Reduced the burden of operational work 
  • Handled customer services and returns
  • Eligibility for Prime Badge

Who Should Choose FBA

  • Sellers of high-volume products
  • Sellers of small-sized products
  • Products with consistent demand
  • Brands that don’t want an operational burden
  • Sellers aiming to win the Buy Box

What You Pay For

  • Fulfillment fees for picking, packing, and shipping
  • Storage fees, based on stock volume
  • Shipping charges for fast delivery
  • Customer service, return and inquiries
  • Optional services like specialized prep

Fulfillment by Merchant (FBM)

With the FBA method, sellers store the products, handles it’s packing and shipping themselves when an order is placed. This method of Fulfillment is becoming more popular because of the high long-term storage fees of FBA, especially for low-demand and slow-moving inventory. 

Why Choose FBM

  • Complete control over inventory
  • Better profit margins with reduced cost
  • No requirement for Amazon storage fees
  • Better choice for heavy or large products
  • Low Fulfillment cost than FBA for some categories

Who Should Choose FBM

  • Brands selling customized or handmade products
  • Sellers with slow-moving or low-demand inventory
  • Handle with care or fragile products
  • Brands with their own warehouses
  • Businesses that want complete inventory control

Challenges of FBM

  • No Prime badge eligibility without FBA
  • Increased operational workload for the seller
  • Strict product delivery standards need to be maintained
  • Low product visibility, compared to FBA products
  • Increased requirement of the workforce

Third-Party Logistics (3LP)

A 3LP is like Fulfillment by Amazon, but at less cost. In third-party logistics for Amazon sellers, brands outsource services like warehousing, inventory management, order picking, packing, and shipping from a specialized external provider. Some brands use a combination of FBA and 3PL.

Why Choose 3PL

  • More flexible and lower storage pricing than FBA
  • Allows multiple channel Fulfillment
  • Real-time management of inventory
  • Improved customer experience
  • Better chances of global expansion

Who Should Choose 3PL

  • Brands that are scaling fast
  • Businesses selling on multiple platforms
  • Sellers with large or heavy products
  • Sellers wanting an alternative to FBA
  • Brands wanting more control than FBA offers

Challenges of 3PL

  • No eligibility for Prime badge
  • High dependency on external partners
  • Risk of shipping delays, damaged goods, etc.
  • Less priority compared to bigger clients
  • Reduced connection with customers

How to Choose the Right Shipping Setup for Your Brand

Choosing the right shipping setup is not about copying what other sellers are doing. It is about understanding your business needs and selecting a system that supports your growth, profitability, and daily operations. Many brands avail Amazon Seller Account Management services to evaluate their key factors for deciding shipping method, which are:

Understanding Your Product 

Firstly, look at the product you sell and its attributes, such as size and weight. Small, lightweight products work well with Amazon FBA, while large, heavy products work well with FBM or 3PL.

Check Your Profit Margins

Your Fulfillment method directly impacts your profit margins. If you have high margins, choosing FBA is ideal; if your margins are low, evaluate and calculate your costs before deciding. 

Identify Your Product Demand

Products that sell fast are ideal for FBA, as they help avoid long-term storage fees, whereas slow-moving products may sit in warehouses for months, increasing expenses.

Level of Control You Want

Some brands want full control over their inventory, while others don’t want to reduce their operational workload. In that case, choosing FBM and FBA are the ideal options, respectively.

Think About Your Growth Plans

If you want to scale your business quickly, choosing FBA can help you manage most of the work. But if you want gradual growth and cost control, FBM or 3PL is the correct choice for you.

Conclusion

Choosing the right Fulfillment method is not just about delivering products; it is about profit, growth, brand reputation, and leaving the customers satisfied. Before making a decision, make sure to evaluate all aspects of your business to support your business’s future growth.

By working with HRL Infotechs, you can sit back and relax without worrying about shipping delays or damaged products, because we have it handled. 

How to Grow Your D2C Brand in Indore Using Zepto Marketing

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Indore has emerged as one of India’s rapidly growing Tier-2 business hubs. An increasing number of people are shopping online through e-commerce and quick commerce platforms. Convenience is becoming a habit, and it is presenting D2C (Direct-to-customers) brands with a massive opportunity to grow and scale like never before. One of the major players in this shift towards the ultra-fast delivery game is Zepto. With items getting delivered within 15 to 20 minutes, Zepto has become a go-to app for groceries, personal essentials, food, and household products. If you are a D2C brand looking to scale into the Indore quick commerce market, Zepto is a perfect place to start if you use it correctly. 

In this blog, we are going to talk about what are the Zepto seller strategy that you should follow to grow on this platform.

Why is Zepto a Big Opportunity for D2C Brands?

With the rise of quick commerce in India over the past few years, the patience level of customers has gotten less simultaneously. They don’t want to wait 2 to 3 days to get their products delivered. They want convenience, and Zepto is delivering just that. It works through small warehouses called dark stores, placed in different parts of the city. When someone places an order, products are delivered from the nearest dark store.

Indore has:

  • A young working population
  • A growing number of residential areas
  • A high number of smartphone users
  • A strong delivery infrastructure

These people have fast lives, and they expect an even faster delivery. For the D2C brands, Zepto is a great way to build local demand for their products through satisfactory customer service and higher chances of repeat sales.

How To Ensure Growth on Zepto

To grow D2C brands in Indore through Zepto requires special attention to many aspects. A step-by-step guide is given below for that detail necessary practices for growth.

Step 1: Optimise Your Product Listing

In quick commerce, decisions are made fast; the first impression of your product decides if you get the sale or not, which is why having optimized product listings is very crucial for growth. You can hire a Zepto SEO Optimization Agency in Indore who focus on making:

  • Clear Product Titles: Your title should include brand name, product type, flavour, and/or size. This helps customers understand the product.
  • High Quality Images: Good product images increase click-through rate. Ensure packaging is visible and the background is clean.
  • Simple Product Description: Keep your product descriptions simple and easy to read, and make sure they answer common customer questions. 

Step 2: Keep Your Inventory in Stock

One of the most common and biggest mistakes brands make is not maintaining their inventory levels according to demand, resulting in them running out of stock. Make sure your products are always available in Indore’s dark stores, and regular stock planning is done to avoid situations of understocking or overstocking. If your product is not available:

  • The customer will buy your competitor’s products
  • Your ranking on search results will drop
  • You can lose a potential buyer and sales

Step 3: Price Your Product Smartly

Customers compare prices quickly on quick commerce platforms. This does not mean you have to be the lowest priced, but your product should look worth the money. Small offers increase sales significantly. You can avail Zepto Account Management Services in Indore, which can ask you important questions before finalizing a price, such as:

  • Is your pricing similar to competitors’?
  • Can you offer combo packs?
  • Can you give limited-time discounts?

Step 4: Use Zepto Ads for Faster Growth

Zepto offers paid promotion, which includes sponsored listings, category visibility, and banner placements. In case you are launching a new product, with the help of Zepto PPC Advertising, you can get noticed quickly. And once a customer starts buying regularly from you, your sales will improve on their own. The best way to start advertising successfully is by:

  • Promoting your popular and most loved SKUs
  • Running ads during weekends, when buyers are most active
  • Increasing visibility during festivals with special offers

Step 5: Improve Your Storefront Design

Keeping your storefront clear and attractive is important in this fast-moving marketplace. How your product looks on the screen matters a lot. Many D2C brands utilize Zepto Storefront Design Services in Indore to give their store a professional and trustworthy look so that the customers become more likely to make a purchase. Focus on:

  • Keeping the layout simple and clean, without crowding it with text
  • Use the same colour, font, and style to make your brand recognizable
  • Highlight key benefits of your product that will attract customers

When Should You Hire A Marketing Agency?

As competition increases on every platform, it becomes increasingly difficult for brands to scale their businesses online. Many sellers have started hiring Zepto Marketing Services in Indore to help manage their online presence and growth.

You may need help if:

  • Your product sales have become stagnant
  • Advertisements are not bringing any results
  • Your products are ranking low in search results
  • You are not able to evaluate your performance

Conclusion

Indore is a strong and growing market for D2C brands. With the rising demand for delivery within minutes, brands like Zepto are becoming very important growth channels, especially for D2C brands. If you adapt quickly to change and understand the platform, you will grow faster than others.

At HRL Infotechs, you can get experienced guidance from our marketing and growth specialists and take your brand to new heights, like never before. 

India’s Quick-Commerce Market Outlook for 2026–27: Trends, Growth, and Players

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India’s quick commerce market size has grown roughly twenty times over the past few years. It has brought a significant shift and has changed the way people shop in India. By offering ultra-fast delivery to customers on their doorstep, it has made what once felt like a luxury a daily habit for millions of people. Not only has it made life easier for customers, but the quick commerce industry in India is also offering multiple opportunities to businesses by allowing them to reach a portion of the market in a way they couldn’t before. 

As we look ahead to 2026–27, India’s quick-commerce market is expected to grow even more, become more stable, and play a bigger role in online shopping. In this blog, we are going to understand India quick commerce market 2026 in detail.

What Does Quick Commerce Mean? 

Quick commerce means very fast delivery of everyday essentials, under 10 to 30 minutes to the doorstep. These orders are fulfilled by a small nearby store. The main reason behind the rapid success of this marketplace is the level of convenience it provides to the customers by saving their time and the cost of travelling by delivering what they need instantly to their home. 

Commonly Purchased Quick Commerce Products

  • Groceries
  • Fruits and vegetables
  • Snacks and drinks
  • Personal care items
  • Medicines
  • Small household needs

Quick Commerce Market in India

India is a fast-moving country, with people having no time to spare for purchasing mundane products. This makes it a perfect market for quick commerce as it is mainly used by working families, students, and professionals, which makes up a large portion of the population. 

From growing in the tier 1 cities of India, quick commerce has now expanded into other major cities, where people are no longer using it just to make last-minute emergency purchases, but as a regular daily orders app. This shift makes the present an ideal time for anyone looking to expand their reach and customer base across the country.

Key Trends in India’s Quick Commerce Market

As the quick commerce marketplace evolves, so do the quick commerce trends in India. Given below are some of the key trends prevailing in this marketplace at present.

A Wide Range of Products

In the early years, when q-commerce was in its initial stage, it mainly focused on groceries, which limited order value and customer interest. But now platforms are increasingly adding:

  • Beauty and personal care products
  • Medicines
  • Small electronics
  • Home essentials

Better Speed and Services

The core differentiator of quick commerce is speed, but to retain customers, companies should know that their buyers are not impressed by speed only; they also care about:

  • Product quality
  • Product packaging
  • Product availability

Platform Owned Brands

Many platforms are launching their own brands, meaning they are creating and selling them directly on their quick commerce platform. The reasons behind this emerging trend are:

  • Better profit margins
  • Competitive pricing
  • Controlled quality & supply
  • Faster product launch

Smart Inventory & Order Management

With years of experience, companies are getting better at understanding what products are in demand and when by the customers. This helps them to improve overall experience through:

  • Keeping the right products in stock
  • Reducing wastage 
  • Enabling faster delivery

Top Quick Commerce Players in India 

A large portion of India’s quick commerce market size is under major leading companies that have expanded their delivery network throughout the country and built a loyal customer base. The major quick commerce players of India are:

Blinkit

This platform has become a household name in recent years, and it is used primarily in large urban areas. By 2026–27, Blinkit is expected to remain a market leader in large cities, especially for grocery and daily-use items.    

Zepto

The reason behind the popularity of this platform is its strong focus on speed and youth. It targets students, young professionals, etc., and is expected to grow further in urban areas by strengthening its hold on younger users.

Swiggy Instamart

This platform has benefited largely from Swiggy’s already established reputation and customer base. Swiggy Instamart is most likely to grow steadily in the upcoming years by combining food delivery and quick commerce services.

JioMart

This is one of India’s largest and most trusted online grocery platforms. Its scheduled delivery and fast delivery services make it especially appealing to family households, bulk shoppers, and users who rely on quick commerce for everyday needs.

Challenges of the Quick Commerce Market

Despite the numerous benefits, selling on quick commerce platforms in India comes with its own set of challenges as well. If companies find a way to solve these challenges, individually or with a quick commerce account management agency, their chances of leading the market in the future increase significantly. The common challenges are:

  • High cost of delivery, which can discourage a potential buyer
  • Offering a heavy discount can affect your net profits
  • Managing delivery staff is quite a challenge in itself
  • Maintaining a uniform product quality during peak hours

Final Thoughts: Perfect Opportunity For New Buyers To Gain Visibility

India’s quick commerce market has come a long way in a short time. From emergency grocery delivery to daily shopping convenience, it has become a key part of the daily lives of urban people quickly. Whether a first-time seller or an established business, quick commerce offers exciting opportunities to all if approached with the right strategies.

HRL Infotechs is a leading quick commerce marketing agency in India that understands this evolving marketplace like the back of its hand.

Walmart Seller Performance Standards Explained: What Brands Must Meet in 2026

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An increasing number of sellers are joining the Walmart marketplace rapidly. With the massive growth opportunities that it offers, this ecommerce platform also comes with strict performance standards that sellers need to abide by. In order to protect their customer experience, Walmart closely monitors seller performance on its platform; failing to meet the set expectations can lead to listing suspension, account warnings and at times even account suspension. With the start of the year 2026, Walmart has become more data-driven and rule-oriented. If you want to succeed in this marketplace, compliance with these rules is a necessity. 

In this blog, we are going to explain Walmart seller standards 2026 and how to maintain Walmart seller performance to stay on top of this marketplace.

What Are Walmart Seller Performance Standards?

Walmart seller performance standards are a set of expectations or metrics that are used to measure how well sellers deliver products and services to the customer. These standards monitor many aspects of a business, such as its reliability, accuracy of order, speed of shipping and customer satisfaction. Ensuring that your performance is up to the mark directly impacts sales, ranking and long-term success on Walmart, as it uses these metrics to decide:

  • Which seller stays active
  • Which listings get visibility
  • Which account gets suspended

Key Walmart Seller Requirements in 2026

Even though Walmart does not publish the exact guidelines publicly, sellers are typically monitored and evaluated based on the following requirements:

Timely Delivery and Shipping 

Walmart expects sellers to ship orders on time and deliver them within the promised timeline. Delay in delivery not only damages customer trust but also impacts your seller performance negatively through negative reviews, high refunds and lowered visibility. Fast shippings drive high customer satisfaction and trust. To ensure on-time delivery:

  • Use reliable shipping/delivery partners
  • Give a realistic delivery timeline
  • Avoid stockouts to prevent delays

Rate of Order Cancellation

If your rate of order cancellation is high, that raises major red flags for both Walmart and potential customers. The major reasons for cancellation usually are issues with inventory, pricing or operational problems. Low cancellation rates show reliable operations and quality assurance, which is why brands should pay attention to:

  • Accurate inventory management
  • Real-time stock syncing
  • Avoiding overselling

Valid Tracking Information

Walmart requires valid tracking information for all orders that customers place. Missing or incorrect tracking can impact transparency and harm customer experience, which can lead to returns and impact your brand reputation. Strong tracking performance allows customers to stay updated and build trust. Some of the best practices are:

  • Always uploading tracking details on time
  • Using approved carriers
  • Verifying tracking accuracy before dispatch

Rate of Return 

Customer satisfaction plays a critical role in Walmart marketplace seller guidelines. A high rate of return raises questions about your product quality or issues with listing. Brands should address negative feedback and address customer concerns to not only protect their seller rating but also build trust among customers. This includes:

  • Maintaining product quality
  • Listing the products accurately
  • Easy and fair return handling

Compliance with Policies

Walmart has put together these policies to guarantee supreme customer satisfaction by ensuring transparency, fairness, and safety on both buyers’ and sellers’ ends. Sellers must stay informed and strictly follow rules. Constantly reviewing Walmart’s Seller Help Centre ensures you are always up to date with the latest rules, like:

  • Prohibited and restricted products
  • Customer service standards and guidelines
  • Competitive pricing strategies and policies

Consequences of Not Meeting Walmart Seller Standards

To maintain the decorum on the platform, Walmart takes strict actions against sellers who fail to meet one or more of the Walmart seller standards 2026. The consequences typically include:

Notification Alerts

For the first warning, Walmart usually sends sellers an email or a direct Seller Centre notification, stating which metrics are not up to the standards and recommending corrective actions to make necessary adjustments.

Listing Suppression

If even after Walmart’s mails and notifications, sellers fail to improve their performance and make necessary changes, Walmart may suppress their product listings, impacting sellers’ visibility and sales, until the issue is resolved.

Account Suspension

If continuous cases of non-compliance are filed against your account, it can eventually lead to your account getting suspended, which can temporarily put a stop to your ability to sell on this ecommerce platform until required changes are made. 

Permanent Termination 

In serious cases, where the seller persistently fails to abide by the rules and causes repeat violations, Walmart can permanently terminate the seller’s account, which will withdraw their right to sell on this platform altogether.

Final Thoughts: Guaranteed Compliance for Guaranteed Success

Compliance with Walmart marketplace changes 2026 might seem like a demanding task, but reminding yourself that these rules are beneficial for both buyers and sellers. A way to protect customers’ experience and maintain marketplace integrity while improving brands’ listing visibility and sales by pushing them to provide better services, product quality and high customer satisfaction. By understanding and following these metrics, sellers can stay on top and boost their long-term success on this rapidly expanding marketplace.


HRL Infotechs offers expert Walmart account management services that free up the sellers from stressing about their account performance online and focus on their product development.

Flipkart Advertising Guide 2026: How to Run Ads on Flipkart and Flipkart Minutes

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In 2026, Flipkart became one of India’s leading e-commerce platforms, providing immense opportunities for businesses to reach millions of customers. This platform is constantly evolving, and so are its advertising options, which makes it crucial for sellers to stay alert at all times if they want to get ahead of the competition. Utilizing Flipkart’s advertising tools is the key to maximizing visibility and increasing sales on this marketplace. Whether you are a newbie or have been on this platform for a long time, understanding how to run ads on Flipkart as well as leverage Flipkart Minutes is crucial for advertising successfully.

In this blog, we will explain essential strategies for how to run ads on Flipkart and how to maximize ROI with Flipkart ad campaigns. 

Why Flipkart Advertising Is Important in 2026

Flipkart has grown significantly over the past few years, with millions of active users across the country, which has made running Flipkart ads more important than ever to drive growth. Key reasons why Flipkart advertising is important now are:

  • Sponsored listings appear at the top of search results
  • Ads drive more sales and traffic and improve product ranking
  • The intense level of competition has made organic reach hard
  • Better control over ACOS, ROI, and scalability
  • Help establish brand awareness amongst the customer base

Best Flipkart Ads Strategies

Proper Flipkart ads campaign optimization is essential to drive visibility, growth, and sales to your page. Some of the best flipkart ads strategies are given below.

Optimize Product Listings First

Product listings optimization are just as important as advertisements, if not more. Where ads are meant to bring traffic to your product, high-quality listings convince people to make the purchase. Every seller should ensure their product images are high-resolution, show the product from different angles, and strictly follow Flipkart rules and guidelines; titles should include high-ranking primary keywords, and bullet points should clearly mention product features. This builds trust in the customer and improves chances of high conversion rates.

Leverage Festive Campaigns

The festive season brings many high conversion opportunities for sellers, as that is the time when buyers are the most active on e-commerce and quick commerce platforms. Campaigns such as Big Billion Days, festive sales, and regional events attract shoppers who are ready to buy. Competitively price your products, optimize your product listings, plan your inventory, and set advertising budgets in advance during these periods, as they can significantly boost visibility, sales orders, and brand awareness in a short span of time. 

Take Decisions Based on Data

Flipkart’s advertising success depends on data-driven decision-making rather than assumptions. Sellers should make sure to regularly analyze their numbers, such as impressions, clicks, conversions, orders, etc. Insights drawn from data can help sellers identify pricing gaps, listing weaknesses, or competition growth. This real performance data allows them to make amends, figure out what is actually working for their business, improve ROI, and focus on spending money on strategies that bring results and growth. 

Track ACOS Regularly

Advertising Cost of Sales is one of the most important metrics in managing Flipkart’s advertising. Keeping a track of ACOS helps the sellers to understand which of their campaigns are profitable and which are only bringing visibility. A low ACOS points towards efficient expenditure, while, on the other hand, a high ACOS may signal poor pricing, weak conversion, or unoptimized keywords. Sellers should identify their ideal ACOS level based on their business goals and margin to keep a healthy balance between expense and profit. 

Scale Gradually 

Sellers often question how much to spend on Flipkart ads 2026. Well, scaling Flipkart ads too quickly can lead to wasted spend and poor returns. Try the trial-and-error approach and start with a daily budget, and test different keywords and products. Once you identify keywords that bring high conversion, increase your budget slowly. A sudden budget increase without results can attract low-quality traffic and add to your expenses. Gradual scaling allows you to understand the market and ensure the sustainable growth of your business. 

Use Flipkart Minutes for Fast Growth

Quick commerce is becoming a rapidly growing industry in India because of the convenience it offers and fast delivery features. Flipkart Minutes is also one of many apps focused on ultra-fast delivery. Customers using Flipkart Minutes are looking for immediate solutions, especially in daily essentials, personal care, health, and convenience products categories. Advertising on Flipkart Minutes allows sellers to reach these ready-to-buy customers at a stage where competition is still relatively low compared to the main Flipkart marketplace. 

Some Common Mistakes to Avoid

Many sellers make these mistakes, which affects the effectiveness of their advertisement. Avoiding them can significantly improve their performance. Some of those mistakes are:

  • Advertising Out-of-Stock of low-stock products
  • Not leveraging Flipkart Minutes opportunities 
  • Targeting too many products at the same time
  • Not addressing negative customer reviews  
  • Not pricing their products competitively

Final Thoughts: Advertising Can Be The Game Changer, If Done Right

Flipkart advertising tools and features 2026 are more data, customer, and results-focused than ever. With the introduction of Flipkart Minutes, sellers now have access to a high-intent, fast-moving customer base that can deliver rapid growth. By understanding ad formats and using the right strategies, sellers can achieve higher visibility, better conversions, and scale substantially.

With HRL Infotech’s Flipkart account management services, you can expand your business on the Flipkart marketplace quickly and profitably. 

Valentine’s Day Amazon Sales Tips to Increase Conversions Quickly

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Valentine’s Day is one of the most profitable events in the year for e-commerce businesses, which comes with a promise of high conversion rates, more traffic, and increasing revenue, especially on Amazon. If the Amazon tools are leveraged perfectly and the seller account is optimized correctly, Valentine day Amazon sales offer an incredible opportunity to sellers looking to boost their sales. However, with so much competition already present on Amazon, businesses fight more than ever during the seasonal spike in sales to get noticed by the customers, so standing out amongst the crowd might be difficult for many businesses without proper account management and optimization.

In this blog, we are going to learn about Amazon seller tips for Valentine’s Day to increase sales quickly and achieve high conversion rates.

Valentine’s Day Amazon Sales Strategies

Having a solid sales strategy on Valentines day is important to improve product visibility and make sure it reaches the right audience. To do that, focusing on the following areas is essential.

Optimize Your Product Listings for Valentine’s Day

Amazon product listings and SEO Optimization are important to boost the conversion rate. In the cut-throat competition on Amazon, making a good first impression is very crucial. To rank higher in search results, ensure the proper optimization of:

Product Titles – Make your product title are clear, concise, and include relevant keywords related to valentines day so that it shows up on appropriate searches, and avoid keyword stuffing.

Product Description & Bullet Points – These are the key areas important for convincing buyers to make the purchase by focusing on the USP and attractive selling points of the product.

High Quality Images – Images have a significant influence on buyers’ purchasing decisions. Make sure that the photos are of high quality with a Valentine’s Day theme, props, and elements. 

Use Valentine’s Day Centric Keywords

When shopping for a special event, shoppers tend to use certain phrases and keywords specific to their needs and occasion. To increase your chances of ranking higher in the relevant searches, using valentine day specific keywords in your listings is important. 

Conduct Keyword Research – Use popular keyword searching tools like Helium or Google Keyword Planner to identify high-ranking keywords to incorporate into your titles, descriptions, and bullet points.

Optimize for Mobile – Many buyers shop from their phones. To increase conversions on Amazon on Valentine’s Day, ensure that your title, bullet points, and descriptions are short and easy to read on small screens.

Run Valentine’s Day Deals and Promotions

Valentines day is time-sensitive in nature, and buyers are actively searching for good gifts to give their loved ones, as well as attractive deals and discounts. Amazon valentine’s day promotion is an effective way to increase your conversion rates.

Offer Limited-Time Discounts – Create limited-time discounts and coupons leading up to Valentines day, as shoppers love special day deals and coupons, which increases the chances of sale.

Create Valentine Special Packages – Put together bundles that have popular Valentine’s Day products, as they encourage customers to purchase more items, which increases sales and profit.

Engage Customers with Valentine’s Day Ads

Amazon advertising is a great way to increase visibility, drive traffic, and bring brand awareness, especially during festive seasons when buyers are the most active. To ensure more sales come your way, focus on:

Running Sponsored Product Ads – These ads appear on product pages and search results to increase the chances of your product being seen and help increase visibility and awareness.

Use Sponsored Brands and Display Ads – These ads are used to display a variety of brand products at the same time and target customers who visited your page, respectively. 

Maintain High Amazon Reviews and Ratings

Shoppers on Amazon rely heavily on ratings and reviews to make their purchase decisions, which makes it one of the most influential ways to increase conversions by showing positive customer reviews. To improve your reviews, you can:

Request Feedback from Customers – Amazon offers a ” Request a review” option to send an automated email to customers asking for a review politely, so that satisfied customers can share their positive experience.

Highlight Positive Reviews – While optimizing your product listings, you can also add the positive feedback you received from customers to your product description and bullet points to gain the trust of buyers.

Address Negative Reviews – If you are receiving negative feedback from buyers, address it openly and offer suitable solutions, so that you can satisfy the previous customer and show that you care to potential buyers. 

Final Thoughts – Festive Seasons are a Great Opportunity to Boost Conversion

Valentine’s Day offers a golden opportunity to boost your Amazon sales and conversion, but it requires proper Amazon advertising services with strategic planning to bring brand awareness and increase product sales. By leveraging Amazon tools with proper data-driven insights and following the above mentioned techniques, you can maximize your conversion rates quickly and make this Valentine’s Day the most successful one yet. 

HRL Infotechs offers effective Amazon marketing services with strategies customized to your brand and its needs so you can see visible results as soon as possible.